In Broadcast - May 2013 - 40


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 19 - MAY 2013

N E W S

InREPLY

Witbe Enables Quality Multiscreen Services
Helping service provider and content owners deliver quality video services to any device, over any network…
and management teams rely on
Witbe to benchmark their services,
analyse viewership and decide on
evolutions for new features and
service improvements.

JM
Planche
Witbe

40

InB: What are the growing
challenges involved in delivering
video to end-customers?
Jean-Michel Planche: People
are watching more television
content, but they are not
watching it just on their TV sets.
As smartphones and tablets have
become much more frequently
used for viewing video content,
operators and content owners
need to assure service delivery
over unmanaged networks.
This means they generally have no
information on how their services are
being perceived by their customers.
Operators and content owners
need real-time information to
manage and control quality.
These new viewing devices are
accelerating the shift from ‘broadcast’
to on-demand video delivery.
In a broadcast world, you only
needed to monitor streams from
the head-end, but now you have
to monitor transactions, ensure
that customers can access the
content when they choose, and
that you can charge them for it.
All this is made even more complex
with the proliferation of new devices
being launched onto the market all
of which video operators need to
be compatible with.

InB: What does Witbe have to offer
to enable this shift?
JMP: I founded Witbe in 2000,
just before the shift to an all-IP
world began. We had the vision
that all applications and services
would soon be IP-based and that
traditional QoS solutions would not
be capable of providing realistic
views on applications’ quality and
performance. We have developed
a new generation of Test and
Monitoring solutions that focus
on the actual user experience.
Our robots automatically run
actions on real devices, connected
to real service platforms, according
to test scenarios replicating
what end-users would really
do. They intelligently analyse the
outcome of each action, adding
the ability to precisely measure
response times, video and
audio quality, data integrity, etc.
This technology doesn’t just test
the device or the app, it tests the
entire service logic to make sure the
whole delivery chain works properly.
Developers use it to automate
complex testing of apps and services
across many devices and accelerate
their release cycles. Operation teams
use Witbe to monitor service delivery,
optimise infrastructure and ensure
SLAs are being met. Marketing

InB: Can you give some examples
of your technology in action?
JMP: Our solutions are used for
test automation, as well as for live
monitoring. In test automation, we
are providing equipment to the
largest set-top box manufacturers,
as well as some of the largest Tier
one operators in the world. Services
have become extremely complex
and they need to automate testing.
Our live monitoring solutions
have been deployed since 2004
by telecom operators to control
the quality and the usability of
their IPTV and VOD services.
Witbe’s technologies allow them
to ensure that the high quality of
service they provided to TV sets
is expanded to a homogenous
multiscreen quality of experience.
Early in 2011 we released our
test and monitoring solution for
services delivered to iOS and
Android devices. Broadcasters
want to deliver catchup TV and
VOD over-the-top to tablets and
smartphones. Cable and telecom
operators are extending their video
services to reach those new screens.
This is a complete game changer.
Competition is tough, so services
need to give real added value
and appeal to customers. Apps
must provide advanced features
and services need to guarantee
premium quality, whatever
device the consumer is using.

Witbe offers the only solution for
providing factual information on
the actual quality of experience
whatever the device. This enables
video operators to control service
level agreements, optimise delivery
and better focus their actions and
investments.
InB: Any innovations ahead?
JMP: At TV Connect in London in
March, Witbe launched its solution
for testing and monitoring apps and
services on Connected TVs. We have
the only solution on the market
capable of providing an accurate
view of end-user experience for
all multimedia services, to all
devices. This simplifies the Quality
Assurance work when developing
apps across devices and enables
testing of converged features.
During the NABShow, Witbe
launched its analytics solution
which gives service providers and
content owners full visibility on the
entire audience. It leverages big data
technologies to capture metadata
from all users, as well as data from
Witbe’s robots positioned in the
network, to provide the depth and
breadth of information needed to
operate, optimise and monetise
multiscreen services. All information
required, whether by engineers or
marketing teams, is easily accessible
and displayed in real-time. This also
allows our clients to predict and
avoid potential problems, thus further
raising customer satisfaction levels.
InB: Thank you for taking timeout
to answer our questions.

Thuraya SatSleeve Offers iPhone Satellite Connectivity
T

huraya Telecommunications
Company, a leading Mobile
Satellite Services (MSS) operator,
has announced the launch of the
Thuraya SatSleeve, a versatile and
user-friendly device that brings
satellite connectivity to the Apple
iPhone.
A significant breakthrough in the
mobile satellite industry, Thuraya
SatSleeve is the world’s first product
to offer easy and affordable access
to mobile satellite communications
- delivered over Thuraya’s extensive
satellite network. Only slightly
larger than the iPhone itself, the
compact adaptor provides users
with the ability to turn their iPhone
into a satellite phone that allows
them to have reliable connectivity
beyond the coverage of traditional
terrestrial networks.

Samer Halawi, Chief Executive
Officer of Thuraya, said: “The
launch of Thuraya SatSleeve
represents a major milestone and
a game-changing innovation in the
satellite industry. This is the first
consumer friendly mobile satellite
phone ever launched, which
dramatically increases the reach
to satellite telephony for enterprise,
gover nment, and everyday
consumers alike. It provides iPhone
users with a versatile and highly
affordable means of conducting
phone calls and sending SMS via
satellite from the world’s most
remote locations."
While iPhones are typically
supported by terrestrial networks,
Thuraya SatSleeve enables users
to enjoy ubiquitous coverage even
in the most remote environments.

The Thuraya SatSleeve also
serves as an important mobile
communications tool for
corporate users, especially
enterprises operating in
remote locations, explorers,
mountaineers and other
outdoor enthusiasts - ideal
for prolonged expeditions
that take these users deep
into uncharted areas that
are not served by terrestrial
mobile networks.
Combining the innovation
of Thuraya’s mobile satellite
products with the intuitive
interface of the iPhone,
Thuraya SatSleeve is a groundbreaking development that
enables users to stay connected
by voice and text over Thuraya’s
high-powered satellite network.

Thuraya's SatSleeve turns
an iPhone into a satellite phone


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Table of Contents for the Digital Edition of In Broadcast - May 2013

In Broadcast - May 2013
Contents
InNEWS: Eredivisie Live Kicks Off With Evs Systems
InNEWS: Nep Develops Arise Networks’ Ny News Centre
InREPLY: International Success for Atg Broadcast
InGEAR: Blackmagic Design Demos Production Camera 4k
InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
InMEDIA: Avid Live Shows at Dock 10 Post
InMEDIA: How Mam Meets the Challenges of Managing Sports Content
InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - In Broadcast - May 2013
In Broadcast - May 2013 - Cover2
In Broadcast - May 2013 - Contents
In Broadcast - May 2013 - InNEWS: Eredivisie Live Kicks Off With Evs Systems
In Broadcast - May 2013 - 5
In Broadcast - May 2013 - InNEWS: Nep Develops Arise Networks’ Ny News Centre
In Broadcast - May 2013 - 7
In Broadcast - May 2013 - 8
In Broadcast - May 2013 - 9
In Broadcast - May 2013 - 10
In Broadcast - May 2013 - 11
In Broadcast - May 2013 - 12
In Broadcast - May 2013 - 13
In Broadcast - May 2013 - 14
In Broadcast - May 2013 - 15
In Broadcast - May 2013 - 16
In Broadcast - May 2013 - 17
In Broadcast - May 2013 - 18
In Broadcast - May 2013 - 19
In Broadcast - May 2013 - 20
In Broadcast - May 2013 - 21
In Broadcast - May 2013 - 22
In Broadcast - May 2013 - 23
In Broadcast - May 2013 - 24
In Broadcast - May 2013 - 25
In Broadcast - May 2013 - 26
In Broadcast - May 2013 - 27
In Broadcast - May 2013 - InREPLY: International Success for Atg Broadcast
In Broadcast - May 2013 - 29
In Broadcast - May 2013 - 30
In Broadcast - May 2013 - 31
In Broadcast - May 2013 - 32
In Broadcast - May 2013 - 33
In Broadcast - May 2013 - 34
In Broadcast - May 2013 - 35
In Broadcast - May 2013 - InGEAR: Blackmagic Design Demos Production Camera 4k
In Broadcast - May 2013 - 37
In Broadcast - May 2013 - InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
In Broadcast - May 2013 - 39
In Broadcast - May 2013 - 40
In Broadcast - May 2013 - 41
In Broadcast - May 2013 - 42
In Broadcast - May 2013 - 43
In Broadcast - May 2013 - 44
In Broadcast - May 2013 - 45
In Broadcast - May 2013 - 46
In Broadcast - May 2013 - InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
In Broadcast - May 2013 - 48
In Broadcast - May 2013 - 49
In Broadcast - May 2013 - 50
In Broadcast - May 2013 - 51
In Broadcast - May 2013 - 52
In Broadcast - May 2013 - 53
In Broadcast - May 2013 - 54
In Broadcast - May 2013 - 55
In Broadcast - May 2013 - InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
In Broadcast - May 2013 - 57
In Broadcast - May 2013 - 58
In Broadcast - May 2013 - 59
In Broadcast - May 2013 - 60
In Broadcast - May 2013 - InMEDIA: Avid Live Shows at Dock 10 Post
In Broadcast - May 2013 - 62
In Broadcast - May 2013 - 63
In Broadcast - May 2013 - InMEDIA: How Mam Meets the Challenges of Managing Sports Content
In Broadcast - May 2013 - 65
In Broadcast - May 2013 - 66
In Broadcast - May 2013 - 67
In Broadcast - May 2013 - 68
In Broadcast - May 2013 - 69
In Broadcast - May 2013 - 70
In Broadcast - May 2013 - 71
In Broadcast - May 2013 - InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - 73
In Broadcast - May 2013 - 74
In Broadcast - May 2013 - 75
In Broadcast - May 2013 - 76
In Broadcast - May 2013 - 77
In Broadcast - May 2013 - 78
In Broadcast - May 2013 - Cover3
In Broadcast - May 2013 - Cover4
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