In Broadcast - May 2013 - 31

ISSUE 19 - MAY 2013 | WWW.INBROADCAST.COM

I N T E R N A T I O N A L

N E W S

InREPLY

Digital Innovation For Video Caption Corporation
Constance Carlson,
VP Sales & Marketing,
Video Caption Corporation

InBroadcast: How is your company
changing to meet client demands?
Constance Carlson: For Video
Caption Corporation, this is an
incredibly exciting time to be
engaged in the closed captioning
and subtitling services sector of
the video broadcasting industry.
Probably the biggest paradigm shift
impacting our clients (and us) was
caused by the devastating Japanese
tsunami and earthquake in March
2011, which seriously impacted the
production of physical video tape
stock and other media in Japan.
Up until then, closed caption and
subtitle masters encoded to tape
or DVD were a signiﬁcant part of
our service deliverables to content
owners, distributors, networks and

TV stations. With dwindling tape
supplies after the horriﬁc event, the
industry made a major shift towards
digital ﬁle deliveries, which led us
to become more proactive in the
development of all-digital workﬂow
strategies.
InB: What criteria does the market
use to make buying decisions for
your products/services?
CC: Today, Video Caption
Corporation’s clients are looking for a
dependable service provider offering
the highest quality captioning and
subtitling services for all kinds
of video at competitive prices. I
emphasise the words, “all kinds”
because clients are constantly
sending us projects with new digital

At Video Caption Corporation accurate and
high-quality captioning and subtitling services,
delivered on time, is the company’s mantra

delivery specs, including the captionembedding of video ﬁles for iOS
devices (e.g. iPad, iPhone) as well
as Android. Clients want to work
with partners they have conﬁdence
in. We endeavor to be the company
that can meet their needs, and most
importantly deliver when we say we
will.
InB: Which territories are showing
particular activity?
CC: With offices in New York
and Burbank CA, Video Caption
Corporation is experiencing
signiﬁcant interest for our services

both in these direct locales
as well as throughout
North America, the UK and
Europe. Most signiﬁcantly,
we are seeing an increased
interest in multi-language
subtitling for content going
to Asia and the Middle
East. While demand for
Mandarin subtitles has
been growing steadily, in
the last few years we have
experienced a signiﬁcant
increase in requests for
Arabic and Hindi.

InB: Any innovations ahead that
you can discuss?
CC: Video Caption Corporation
continues to innovate in the
caption-embedded digital video
ﬁle space, supporting the ability
to view captions on the latest
hand-held devices. We also are
constantly reﬁning our captioning
and subtitling workﬂows to include
more automation, enabling us to be
more competitive in the market.
InB: Thank you for taking timeout
to answer our questions.
31

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In Broadcast - May 2013

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