In Broadcast - May 2013 - 24


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 19 - MAY 2013

N E W S

InFORM

White Paper: How To Cope With
Changes In Satellite TV Broadcasting
Consumers want to access high quality content on a range of devices, when it suits them and wherever
they may be. Newtec examine how this will alter satellite usage in the global TV industry…
By Simon Pryor
Market Development Director for
Broadcast @ Newtec
rom the very first transmissions,
TV broadcasting has had a major
social impact on the collective
human memory and psyche. The
first recorded instance of the
Olympics being broadcast were at
the 1936 Summer Games in Berlin
when they were televised by means
of closed circuit television to various
viewing halls located across the city.
The 1950’s heralded in the first
national live broadcasts of events,
such as President Harry Truman’s
speech at the peace conference to
the US in 1951 and the coronation
of the UK’s Queen Elizabeth II,
being the first live multinational
TV coverage in 1953, facilitated
by the BBC (British Broadcasting
Corporation) and the EBU (European
Broadcasting Union). Satellite has
always been an integral part of
these transmissions and by 1969
facilitated worldwide live coverage
of the first landing on the moon by
Apollo 11 astronauts.
The Olympic games have
always been key milestones for
the introduction of the latest and
greatest technologies; we came a
long way to London 2012, being able
to choose what we watch and when
we watch it, in stunning detail and
quality. As we look towards Sochi
and Rio, the pace of technological
evolution continues unabated.
Of the approximately seven
billion inhabitants of our planet,
it’s estimated that something like
five billion watch TV more or less
regularly today and more than two
billion of those watch it thanks to
Newtec’s satellite technology in the
transmission chain. The histories of
satellites and TV have always been
intertwined and are set to remain so.

F

24

TV Business Revolution
The television market is in transition,
which is reflected in all the enabler
industries, including satellite. TV
is not a pure linear technology
anymore. While its continuing
relevance is demonstrated by live
sports (like the aforementioned
Olympics), news and events,
the Internet has changed the

way viewers expect to find and
consume content.
The proliferation of consumption
devices (tablets, smartphones,
laptops, etc) complementing the
traditional TV in the living room, has
radically changed the business of
being a ‘broadcaster’. The changing
technology and workflows to feed
a multi-format, multi-platform
operation are immense but the
shift in subscription & advertising
revenues, together with the
changing competitive landscape,
drive fundamental challenges to
the commercial viability of many
established players.
It’s not only consumption of
content that is changing but
the generation of it too. Video of
conflict zones, disasters and other
news often comes from the general
public, captured on their phones and
uploaded to YouTube. Newsrooms
are now about monitoring events
and trends on social media as well
as having a correspondent live on
the scene for a stand-up.
Some of the changes are broadly
welcomed. The evolution from ‘state’
to ‘public service’ broadcasters
and the growth of commercial
broadcasters has expanded the
quantity of channels and choice
of what to watch. However, the
need for trust and independence
of media, long championed by truly
public service broadcasters, is as
vital for us all in the future as it has
always been. The rise of well-funded
TV networks, part of governmental
‘soft power’, will see expanded
growth over the next few years
and continues to divide opinion.
Other trends like the explosion in
the cost of sports rights, key to the
success of many pay TV platforms
and increasingly excluding many
established broadcasters, are less
welcomed by many.

Production Evolution
T h e m i g r a t i o n o f c o n te n t
consumption from pure linear
‘broadcast’ to ‘on-demand unicast’
and an interactivity channel (for
‘Connected TV’, second screen

smart apps) are arguably the
biggest factors affecting the
broadcasters workflows and the
distribution platforms like satellite.
But the traditional ‘broadcast’
technologies still have tremendous
scalability (sending content once,
received by millions) advantages
that ‘broadband’ infrastructure
will never have (even with fibre to
the home, 4G) to the reliability and
availability levels of today’s TV. It
is by combining the advantages
of both broadcast and broadband
networks (using ‘broadcast’ to
send 1 to many and ‘broadband’ for
interactivity and connectivity) that
a suitable architecture to deliver
next-generation TV services will
be possible. An example is already
here today called HbbTV (Hybrid
Broadcast Broadband TV) and
there are others.
The ‘TV Production’ workflows
and technologies are changing to
meet the evolution in consumption
demands. The convergence of
broadcast and ICT worlds has had
a major impact on systems and
solutions for broadcasters with a
significant move towards IP. This
transition is leading to an increased
importance of ‘non-linear’ file based
workflows for news gathering,
distributed production/postproduction workflows, multicast
asset delivery. But these changes
also bring their own challenges.
Managing the proliferation of
multiple file types (often hundreds
of different variants of containers,
essence codecs, chroma, etc) and
associated meta-data is hard to
control effectively.
A number of significant technical
standards have emerged to manage
these interoperability challenges.
The AS-11 standard from the DPP

(Digital Production Partnership) and
AMWA (Advanced Media Workflow
Association) is a good example
in standardising production asset
delivery file formats.
To try and standardise the
interfacing of equipment (often from
different incompatible vendors) the
EBU (European Broadcasting Union)
and AMWA have been standardising
the FIMS Media SOA framework
(Framework for Interoperable
Media Services, Service Oriented
Architecture) framework, which is
a leading example of re-using the
best ICT technologies (here Service
Oriented Architectures and XML)
to standardise broadcast workflow
services and orchestration.
One of the benefits of
standardisation is cost reduction,
which is a necessity in the current
business landscape. This recurrent
cost factor is driving broadcasters to
look at IP alternatives to traditional
transmission (e.g. file transfer over
Internet) but also optimising the
existing transmission channels by
mixing live (peak hours) and file
(off-peak) contribution transmission
workflows to improve the utilisation
of links. The efficiency of codecs
continues to improve too, as seen
by the emergence of HEVC, which
targets around half of the bandwidth
of MPEG-4 AVC. This is like a repeat
of the migration from MPEG-2 to
AVC and promises either the same
channels in less bandwidth (hence
cost savings) or for example a 4K
HEVC channel in the same bouquet
as HD channels. Another market
for HEVC is to enable acceptable
TV quality to mobile devices
over 3G/4G networks, where the
addition of lots of video will clog up
CONTINUED ON PAGE 25


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Table of Contents for the Digital Edition of In Broadcast - May 2013

In Broadcast - May 2013
Contents
InNEWS: Eredivisie Live Kicks Off With Evs Systems
InNEWS: Nep Develops Arise Networks’ Ny News Centre
InREPLY: International Success for Atg Broadcast
InGEAR: Blackmagic Design Demos Production Camera 4k
InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
InMEDIA: Avid Live Shows at Dock 10 Post
InMEDIA: How Mam Meets the Challenges of Managing Sports Content
InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - In Broadcast - May 2013
In Broadcast - May 2013 - Cover2
In Broadcast - May 2013 - Contents
In Broadcast - May 2013 - InNEWS: Eredivisie Live Kicks Off With Evs Systems
In Broadcast - May 2013 - 5
In Broadcast - May 2013 - InNEWS: Nep Develops Arise Networks’ Ny News Centre
In Broadcast - May 2013 - 7
In Broadcast - May 2013 - 8
In Broadcast - May 2013 - 9
In Broadcast - May 2013 - 10
In Broadcast - May 2013 - 11
In Broadcast - May 2013 - 12
In Broadcast - May 2013 - 13
In Broadcast - May 2013 - 14
In Broadcast - May 2013 - 15
In Broadcast - May 2013 - 16
In Broadcast - May 2013 - 17
In Broadcast - May 2013 - 18
In Broadcast - May 2013 - 19
In Broadcast - May 2013 - 20
In Broadcast - May 2013 - 21
In Broadcast - May 2013 - 22
In Broadcast - May 2013 - 23
In Broadcast - May 2013 - 24
In Broadcast - May 2013 - 25
In Broadcast - May 2013 - 26
In Broadcast - May 2013 - 27
In Broadcast - May 2013 - InREPLY: International Success for Atg Broadcast
In Broadcast - May 2013 - 29
In Broadcast - May 2013 - 30
In Broadcast - May 2013 - 31
In Broadcast - May 2013 - 32
In Broadcast - May 2013 - 33
In Broadcast - May 2013 - 34
In Broadcast - May 2013 - 35
In Broadcast - May 2013 - InGEAR: Blackmagic Design Demos Production Camera 4k
In Broadcast - May 2013 - 37
In Broadcast - May 2013 - InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
In Broadcast - May 2013 - 39
In Broadcast - May 2013 - 40
In Broadcast - May 2013 - 41
In Broadcast - May 2013 - 42
In Broadcast - May 2013 - 43
In Broadcast - May 2013 - 44
In Broadcast - May 2013 - 45
In Broadcast - May 2013 - 46
In Broadcast - May 2013 - InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
In Broadcast - May 2013 - 48
In Broadcast - May 2013 - 49
In Broadcast - May 2013 - 50
In Broadcast - May 2013 - 51
In Broadcast - May 2013 - 52
In Broadcast - May 2013 - 53
In Broadcast - May 2013 - 54
In Broadcast - May 2013 - 55
In Broadcast - May 2013 - InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
In Broadcast - May 2013 - 57
In Broadcast - May 2013 - 58
In Broadcast - May 2013 - 59
In Broadcast - May 2013 - 60
In Broadcast - May 2013 - InMEDIA: Avid Live Shows at Dock 10 Post
In Broadcast - May 2013 - 62
In Broadcast - May 2013 - 63
In Broadcast - May 2013 - InMEDIA: How Mam Meets the Challenges of Managing Sports Content
In Broadcast - May 2013 - 65
In Broadcast - May 2013 - 66
In Broadcast - May 2013 - 67
In Broadcast - May 2013 - 68
In Broadcast - May 2013 - 69
In Broadcast - May 2013 - 70
In Broadcast - May 2013 - 71
In Broadcast - May 2013 - InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - 73
In Broadcast - May 2013 - 74
In Broadcast - May 2013 - 75
In Broadcast - May 2013 - 76
In Broadcast - May 2013 - 77
In Broadcast - May 2013 - 78
In Broadcast - May 2013 - Cover3
In Broadcast - May 2013 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
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