In Broadcast - May 2013 - 24

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 19 - MAY 2013

N E W S

InFORM

White Paper: How To Cope With
Changes In Satellite TV Broadcasting
Consumers want to access high quality content on a range of devices, when it suits them and wherever
they may be. Newtec examine how this will alter satellite usage in the global TV industry…
By Simon Pryor
Market Development Director for
Broadcast @ Newtec
rom the very first transmissions,
TV broadcasting has had a major
social impact on the collective
human memory and psyche. The
first recorded instance of the
Olympics being broadcast were at
the 1936 Summer Games in Berlin
when they were televised by means
of closed circuit television to various
viewing halls located across the city.
The 1950’s heralded in the first
national live broadcasts of events,
such as President Harry Truman’s
speech at the peace conference to
the US in 1951 and the coronation
of the UK’s Queen Elizabeth II,
being the first live multinational
TV coverage in 1953, facilitated
by the BBC (British Broadcasting
Corporation) and the EBU (European
Broadcasting Union). Satellite has
always been an integral part of
these transmissions and by 1969
facilitated worldwide live coverage
of the first landing on the moon by
Apollo 11 astronauts.
The Olympic games have
always been key milestones for
the introduction of the latest and
greatest technologies; we came a
long way to London 2012, being able
to choose what we watch and when
we watch it, in stunning detail and
quality. As we look towards Sochi
and Rio, the pace of technological
evolution continues unabated.
Of the approximately seven
billion inhabitants of our planet,
it’s estimated that something like
five billion watch TV more or less
regularly today and more than two
billion of those watch it thanks to
Newtec’s satellite technology in the
transmission chain. The histories of
satellites and TV have always been
intertwined and are set to remain so.

F

24

TV Business Revolution
The television market is in transition,
which is reflected in all the enabler
industries, including satellite. TV
is not a pure linear technology
anymore. While its continuing
relevance is demonstrated by live
sports (like the aforementioned
Olympics), news and events,
the Internet has changed the

way viewers expect to find and
consume content.
The proliferation of consumption
devices (tablets, smartphones,
laptops, etc) complementing the
traditional TV in the living room, has
radically changed the business of
being a ‘broadcaster’. The changing
technology and workflows to feed
a multi-format, multi-platform
operation are immense but the
shift in subscription & advertising
revenues, together with the
changing competitive landscape,
drive fundamental challenges to
the commercial viability of many
established players.
It’s not only consumption of
content that is changing but
the generation of it too. Video of
conflict zones, disasters and other
news often comes from the general
public, captured on their phones and
uploaded to YouTube. Newsrooms
are now about monitoring events
and trends on social media as well
as having a correspondent live on
the scene for a stand-up.
Some of the changes are broadly
welcomed. The evolution from ‘state’
to ‘public service’ broadcasters
and the growth of commercial
broadcasters has expanded the
quantity of channels and choice
of what to watch. However, the
need for trust and independence
of media, long championed by truly
public service broadcasters, is as
vital for us all in the future as it has
always been. The rise of well-funded
TV networks, part of governmental
‘soft power’, will see expanded
growth over the next few years
and continues to divide opinion.
Other trends like the explosion in
the cost of sports rights, key to the
success of many pay TV platforms
and increasingly excluding many
established broadcasters, are less
welcomed by many.

Production Evolution
T h e m i g r a t i o n o f c o n te n t
consumption from pure linear
‘broadcast’ to ‘on-demand unicast’
and an interactivity channel (for
‘Connected TV’, second screen

smart apps) are arguably the
biggest factors affecting the
broadcasters workflows and the
distribution platforms like satellite.
But the traditional ‘broadcast’
technologies still have tremendous
scalability (sending content once,
received by millions) advantages
that ‘broadband’ infrastructure
will never have (even with fibre to
the home, 4G) to the reliability and
availability levels of today’s TV. It
is by combining the advantages
of both broadcast and broadband
networks (using ‘broadcast’ to
send 1 to many and ‘broadband’ for
interactivity and connectivity) that
a suitable architecture to deliver
next-generation TV services will
be possible. An example is already
here today called HbbTV (Hybrid
Broadcast Broadband TV) and
there are others.
The ‘TV Production’ workflows
and technologies are changing to
meet the evolution in consumption
demands. The convergence of
broadcast and ICT worlds has had
a major impact on systems and
solutions for broadcasters with a
significant move towards IP. This
transition is leading to an increased
importance of ‘non-linear’ file based
workflows for news gathering,
distributed production/postproduction workflows, multicast
asset delivery. But these changes
also bring their own challenges.
Managing the proliferation of
multiple file types (often hundreds
of different variants of containers,
essence codecs, chroma, etc) and
associated meta-data is hard to
control effectively.
A number of significant technical
standards have emerged to manage
these interoperability challenges.
The AS-11 standard from the DPP

(Digital Production Partnership) and
AMWA (Advanced Media Workflow
Association) is a good example
in standardising production asset
delivery file formats.
To try and standardise the
interfacing of equipment (often from
different incompatible vendors) the
EBU (European Broadcasting Union)
and AMWA have been standardising
the FIMS Media SOA framework
(Framework for Interoperable
Media Services, Service Oriented
Architecture) framework, which is
a leading example of re-using the
best ICT technologies (here Service
Oriented Architectures and XML)
to standardise broadcast workflow
services and orchestration.
One of the benefits of
standardisation is cost reduction,
which is a necessity in the current
business landscape. This recurrent
cost factor is driving broadcasters to
look at IP alternatives to traditional
transmission (e.g. file transfer over
Internet) but also optimising the
existing transmission channels by
mixing live (peak hours) and file
(off-peak) contribution transmission
workflows to improve the utilisation
of links. The efficiency of codecs
continues to improve too, as seen
by the emergence of HEVC, which
targets around half of the bandwidth
of MPEG-4 AVC. This is like a repeat
of the migration from MPEG-2 to
AVC and promises either the same
channels in less bandwidth (hence
cost savings) or for example a 4K
HEVC channel in the same bouquet
as HD channels. Another market
for HEVC is to enable acceptable
TV quality to mobile devices
over 3G/4G networks, where the
addition of lots of video will clog up
CONTINUED ON PAGE 25


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In Broadcast - May 2013

Table of Contents for the Digital Edition of In Broadcast - May 2013

In Broadcast - May 2013
Contents
InNEWS: Eredivisie Live Kicks Off With Evs Systems
InNEWS: Nep Develops Arise Networks’ Ny News Centre
InREPLY: International Success for Atg Broadcast
InGEAR: Blackmagic Design Demos Production Camera 4k
InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
InMEDIA: Avid Live Shows at Dock 10 Post
InMEDIA: How Mam Meets the Challenges of Managing Sports Content
InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - In Broadcast - May 2013
In Broadcast - May 2013 - Cover2
In Broadcast - May 2013 - Contents
In Broadcast - May 2013 - InNEWS: Eredivisie Live Kicks Off With Evs Systems
In Broadcast - May 2013 - 5
In Broadcast - May 2013 - InNEWS: Nep Develops Arise Networks’ Ny News Centre
In Broadcast - May 2013 - 7
In Broadcast - May 2013 - 8
In Broadcast - May 2013 - 9
In Broadcast - May 2013 - 10
In Broadcast - May 2013 - 11
In Broadcast - May 2013 - 12
In Broadcast - May 2013 - 13
In Broadcast - May 2013 - 14
In Broadcast - May 2013 - 15
In Broadcast - May 2013 - 16
In Broadcast - May 2013 - 17
In Broadcast - May 2013 - 18
In Broadcast - May 2013 - 19
In Broadcast - May 2013 - 20
In Broadcast - May 2013 - 21
In Broadcast - May 2013 - 22
In Broadcast - May 2013 - 23
In Broadcast - May 2013 - 24
In Broadcast - May 2013 - 25
In Broadcast - May 2013 - 26
In Broadcast - May 2013 - 27
In Broadcast - May 2013 - InREPLY: International Success for Atg Broadcast
In Broadcast - May 2013 - 29
In Broadcast - May 2013 - 30
In Broadcast - May 2013 - 31
In Broadcast - May 2013 - 32
In Broadcast - May 2013 - 33
In Broadcast - May 2013 - 34
In Broadcast - May 2013 - 35
In Broadcast - May 2013 - InGEAR: Blackmagic Design Demos Production Camera 4k
In Broadcast - May 2013 - 37
In Broadcast - May 2013 - InGEAR: Ensemble Designs’ Brighteye Nxt 430 Router
In Broadcast - May 2013 - 39
In Broadcast - May 2013 - 40
In Broadcast - May 2013 - 41
In Broadcast - May 2013 - 42
In Broadcast - May 2013 - 43
In Broadcast - May 2013 - 44
In Broadcast - May 2013 - 45
In Broadcast - May 2013 - 46
In Broadcast - May 2013 - InAUDIO: Clear-Com’s Eclipse - Pico for Ktv
In Broadcast - May 2013 - 48
In Broadcast - May 2013 - 49
In Broadcast - May 2013 - 50
In Broadcast - May 2013 - 51
In Broadcast - May 2013 - 52
In Broadcast - May 2013 - 53
In Broadcast - May 2013 - 54
In Broadcast - May 2013 - 55
In Broadcast - May 2013 - InSTUDIO: Cartoni Debuts Magnum & Jibo & Nabshow 2013
In Broadcast - May 2013 - 57
In Broadcast - May 2013 - 58
In Broadcast - May 2013 - 59
In Broadcast - May 2013 - 60
In Broadcast - May 2013 - InMEDIA: Avid Live Shows at Dock 10 Post
In Broadcast - May 2013 - 62
In Broadcast - May 2013 - 63
In Broadcast - May 2013 - InMEDIA: How Mam Meets the Challenges of Managing Sports Content
In Broadcast - May 2013 - 65
In Broadcast - May 2013 - 66
In Broadcast - May 2013 - 67
In Broadcast - May 2013 - 68
In Broadcast - May 2013 - 69
In Broadcast - May 2013 - 70
In Broadcast - May 2013 - 71
In Broadcast - May 2013 - InFILE: Simplifying Alpha Network’s Ott and Iptv Delivery - Harmonic
In Broadcast - May 2013 - 73
In Broadcast - May 2013 - 74
In Broadcast - May 2013 - 75
In Broadcast - May 2013 - 76
In Broadcast - May 2013 - 77
In Broadcast - May 2013 - 78
In Broadcast - May 2013 - Cover3
In Broadcast - May 2013 - Cover4
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com