In Broadcast - April 2013 - 60

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 18 - APRIL 2013

N E W S

InMEDIA

Communicate With & Involve Your Audience
A

s viewer/listener ‘second
screen’ behaviour increases
(the use of mobile, PC, Tablet as
well as catch-up TV, VOD and
internet streaming), the traditional
TV and Radio model needs to adapt
from one of ‘transmitting to’ to one
of ‘involving and interacting with’
the consumer.
By embedding data into audio
streams using a watermarking
system, and then detecting that data
via an app running on a smartphone,
brands, broadcasters, live and
recorded content producers are able
to co-ordinate social networking,
target advertising and have real-time
interactive audience participation.
They are then able to gain immediate
access to audience ﬁgures, integrate
second screen apps, and provide
copyright protection.
Microvideo have worked with
Intrasonics to develop a hardware
platform to allow Intrasonics’

patented audio watermarking
system to be embedded into
broadcast audio and video signals
securely and robustly.
Audio watermarking technology
can be applied to radio, TV, web
streaming, recorded or live
production. It can be used for
quiz shows, audience voting,
targeted advertising, integrating
social networking into content as
well as providing audience loyalty
functions and providing vital
information back to customers to
maximise ad revenues.
Ipsos, a leading global market
research company, are using this
encoding approach as part of their
passive audience measurement
contracts internationally.
With Microvideo and Intrasonics
solutions, the smartphone becomes
a fully integrated part of any
broadcaster’s co-ordinated multimedia strategy.

Interactive Audience Solutions

A fully integrated approach to multi-screen viewing
Broadcast Digital Awards Winner - ‘Best App 2012’

A fully integrated approach to multi-screen viewing, including:
• Improved Brand Awareness;
60

• Accurate, passive audience monitoring;
• Improved consumer relations;
• Copyright protection;
• Enabling of real-time audience participation;
• Making a smartphone a true multimedia interface;
• Compatible with SDI to 3G, audio (analogue, AES);
• Open system which will work with your existing equipment;
• Encoding is totally unobtrusive to the listener/viewer.

Marquis Broadcast Demonstrate Medway V3 Enhancements
M

Marquis Medway V3 offers improved
interoperability functionality

arquis Broadcast, specialist
in content workflows and
media integration software, is
set to demonstrate the enhanced
control capabilities of Medway V3,
the latest version of its ﬂagship
media integration product, at NAB
2013.
Chris Steele, Product Manager,
Marquis Broadcast, said: “Complex
digital workﬂows are hampered by
expensive and repetitive operations
brought on by ﬁle incompatibilities.
“Medway V3 can be described
as an ‘interoperability engine’ that
delivers cost-effective integration
between leading broadcast
content applications, ensuring
products such as edit platforms,
either standalone or using shared
storage and third-party MAMs
and automation systems can work
seamlessly together.
“The new version of Medway will
now include various enhancements
to continue to improve the efﬁciency

and ease of digital workflows,”
continues Steele. “For example,
new features include: support for
lossy and lossless JPEG 2000
encoding and support for H.264
encoding for proxy creation.

Full Resolution
“The H.264 support is being shown
in an Avid proxy workﬂow where
ingested media is prepared for the
off-line edit after which Medway
can deliver full resolution trimmed
media for Avid to perform the relink
and on-line and ﬁnishing,” he said.
“This is a signiﬁcant step forward
and should allow for edit workﬂows
which are faster, less resourceintensive and yet produce results
of the highest possible quality.”
Medway V3 also supports AS-02,
the AMWA standard for versioning
of sequences.
“As an organisation, Marquis is
focused on delivering solutions for
the data-intensive and challenging

requirements of today’s fast-paced
broadcasting environments,”
conﬁrms Steele. “The latest version
of Medway which we are showing at
NAB for the ﬁrst time, will continue
to help broadcasters and other
users of digital media to achieve
maximum efﬁciencies from their
workﬂow processes.”
Founded in 1998, Marquis
Broadcast provides a range of media
integration products designed for
the data-intensive and challenging
requirements of today’s fastpaced broadcasting environments,
enabling broadcasters and other
users of digital media to achieve
maximum efﬁciencies from their
workﬂow processes.
The company has considerable
experience in integrating an
extensive range of broadcast
systems and devices, providing
easy to use workﬂows via Medway
interoperability engine.

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In Broadcast - April 2013

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