In Broadcast - April 2013 - 56

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 18 - APRIL 2013

N E W S

InMEDIA

Beenius’ Beesmart Interactive TV
B

eenius, a progressive interactive
TV middleware developer is
based in Slovenia, is dedicated
to developing state-of-the-art
technology and bringing it into
homes around the globe.
Beenius’ interactive TV platform
Beesmart is open and flexible,
allowing customers to choose from an
extensive list of supported vendors of
TV ecosystem elements and among
a number of certiﬁed STB devices.
Beesmart Kit, which comprises
Beesmart SDK and Beesmart Open
API, allows for easy integration of
new types of VoD servers, CDN
providers, or even for developing new
features atop the Beesmart platform.

56

Beenius’ platform-integrated BeeSocial TV

Apart from providing middleware for
IPTV, OTT and hybrid-cable network
deployments, Beenius is focusing
on developing Social TV features
as an extension of its existing
interactive TV features.
Beenius’ platform-integrated
BeeSocial TV applications are
created to fuel TV operators’ success
by boosting subscriber satisfaction.
By allowing users to stay in touch
with their friends and share their TV
experience via platform-integrated
BeeSocial TV features, the operator
gains new channels to advertise
its services.
On-line debate facilitated by
platform-integrated Social TV apps,
such as BeeSocial TV, enables a
fast and effective dissemination of
the operator’s message. Each post
may include a short message from
the operator – something along the
lines of “this show is best watched
on...”. When these posts are shared
or retweeted, a viral growth effect
is created, allowing the operator’s
message to reach the maximum
number of potential subscribers in
the shortest period of time.
BeeSocial TV features integrated in
the Beesmart platform allow users to
share their TV experience with their
Facebook friends by posting that
they are watching a particular show.
They may also follow Twitter hashtags
related to a current TV show and
tweet themselves. Moreover, users
are able to follow tweet frequencies

Beenius’ interactive TV platform Beesmart

on individual shows which can also
help them see whether a particular
show attracted a lot of attention online.
The Beesmart platform enables
recommendations to viewers based
on their previous choices and
habits. Operators may also provide
subscribers with links to programmerelated contents, information and
news, as well as products and
services. It may be of particular
interest to TV operators that this
function allows the possibility for
potential revenue-sharing between
the operator and on-line stores and
service providers to which viewers
are directed with the links provided by
the Beesmart interactive TV platform.
The potential and opportunities
in Social TV are expected to grow
exponentially, as Smart TV devices
are making their way into homes all

over the world. Beenius believes it
is of key importance to provide a
quality Smart TV platform in order to
help the owners of Smart TV devices
to become aware of the full potential
of their TVs, which have evolved into
much more than a just a simple TV
set. Beneﬁts for operators are visible
as well – for example they are able
to launch an OTT service without the
need to deploy costly STB devices
and without expensive installation at
the end-users’ homes.
Beenius is launching a Smart TV
application, which will initially be
available for Samsung Smart TV.
The company is quick to add that
they are determined to develop
Beesmart platforms compatible with
the devices of all leading global Smart
TV producers.

Digital Nirvana’s Cloud-Based AnyStream IQ Monitoring
t NAB 2013 Digital Nirvana will
introduce AnyStream IQ – the
industry’s ﬁrst cloud-based solution
for streamed media monitoring.
It provides reliable recording,
logging and monitoring of live and
recorded streamed broadcasts for
web captioning compliance and
proof of advertising.
AnyStream IQ is designed
speciﬁcally for the new streamed
media monitoring requirements
of broadcasters, content creators,
aggregators and distributors.
Given today’s move toward
“TV Anywhere,” broadcasters
are expanding the video delivery
ecosystem and are streaming video
content to desktops and mobile
devices. Within this streamed
programming, they are inserting ads
that are different from ads running
during the traditional broadcast.
TV stations must create a log of
their streaming content in order
to provide a “proof of airing” to
their advertising clients. There will
be a growing need for online ad
monitoring since industry experts

A

are expecting a triple digit increase
in ad growth for online media
through 2017.
Another situation increasing the
need for live stream monitoring
is the new FCC web captioning
requirements. These new mandates
require broadcasters to provide web
captioning for hearing impaired
viewers. Broadcasters must provide
proof of compliance for these new
mandates as well.
“AnyStream IQ is the ﬁrst cloudbased solution to record and monitor
streamed media for web captioning
compliance and proof of advertising,”
said Hiren Hindocha, President
and CEO of Digital Nirvana. “We’re
extremely eager to demonstrate
this at NAB this year. We expect
a very enthusiastic response from
content creators who must comply
with the new FCC mandates on
streamed content. It addresses
many challenges they now face, and
greatly simpliﬁes the entire process.”
AnyStream IQ is capable of
recording and monitoring live and
recorded streams for proof of web

caption compliance and providing
‘proof of airing’ for advertisers.
As it is a cloud-based subscription
service – with no hardware or
software to install – users just
specify the URL of the stream, and
AnyStream IQ records the streams,
extracts the closed captions (if
any), and provides a browserbased interface to search the
recorded streams.
With its Cut/Clip feature, users
can make frame-accurate in and
out points on video using the H.264
standard and share the clip for
either compliance or proof of airing

purposes. AnyStream IQ can easily
complement a station’s current, inhouse compliance logging system.
AnyStream IQ records both FLV
and HLS streaming formats for
desktop computers, tablets and
smart phones. It extracts closed
captions accompanying the streams.
It also extracts advertisements
within the streams.
AnyStream IQ eliminates upfront
installation and server maintenance
costs and turns monitoring into an
operating expense as opposed to a
capital expense. With subscriptionbased pricing, the cost of monitoring
is spread over the course of
an entire year.
In addition to AnyStream
IQ, Digital Nirvana offers the
traditional broadcast monitoring
solution through its flagship
product, Monitor IQ.
This provides a range of features
including centralised management,
automatic ad detection, a director’s
audio track, as well as an advanced
metadata harvester.
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