In Broadcast - March 2013 - 84


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 17 - MARCH 2013

N E W S

InMEDIA

Know Your ABC From Your IPTV
One of Australia’s biggest grossing touring acts have successfully utilised IPTV technology and the era of
the internet-enabled television to further enhance their popularity…

By Stuart Finlayson
Contributing Editor

T

84

hey were named Australia's
richest entertainers by BRW
(Business Review Weekly) for four
years in succession from 2004
onwards. Even in 2011, when the
global economic crisis sparked
a worldwide recession, they still
managed to rake in a whopping
$28 million.
The walls of their homes are
adorned with 17 gold, 12 platinum,
three double-platinum, and 10 multiplatinum awards for sales of over 17
million DVDs and four million CDs.
They have been inducted into
the Australian Recording Industry
Association’s (ARIA) Hall of Fame,
and have filled arenas around the
world, including New York’s famous
Madison Square Garden.
You’d be forgiven for thinking that
the only Australian band still doing
the rounds with that many platinum
records to their name, who could fill
such massive venues as Madison
Square Garden and generate multimillion dollar revenues would go by
the name of AC/DC.
But this group ain’t Back in Black –
they’re back in their customary turtle
neck jumpers in a range of primary
colours. And they most certainly
aren’t hitting the Highway to Hell in
their big red car!
As almost any parent, grandparent,
aunt, uncle, sister or brother of any
child between the age of two and
five will be able to tell you from the
above clues, I am of course referring
to the children’s entertainment

juggernaut that is the Wiggles.

Waking Up To IPTV
Mirroring one of their best known
songs, ‘Wake up Jeff’, in which they
implore the seemingly narcoleptic
‘Purple Wiggle’ Jeff to arise from
his frequent slumbers, the group
as a whole have woken up to the
potential for IPTV to provide them
with another lucrative revenue
stream for the huge archive of
content they have amassed, having
performed as the Wiggles since
the early 90s.
In order to help them create their
own IPTV presence, the Wiggles
called upon the expertise of The
Playroom, a facilitator of production
infrastructure, content aggregation
and broadcast services in The
Wiggles’ native Australia.
The Playroom facilitated and jointly
developed The Wiggles IPTV service
Wiggle Time TV for the entertainment
brand’s website and the Sony Bravia
Internet-enabled television platform.
Digital agency The Farm were
engaged by the Wiggles for all their
website’s front-end work but they
needed a company with extensive
digital experience in IPTV, broadcast,
archiving and production to help with
the back end, which is where The
Playroom came in.
Wiggle Time TV offers children
access to programmes – including
The Wiggles and Dorothy the
Dinosaur – for a small monthly
subscription fee.

Sony’s smart TV version of The Wiggles IPTV channel

The Playroom’s Digital Media
Director, Cora Spear, says the
Wiggles are very astute when it
comes to keeping abreast of the
media landscape.
“It’s a global brand and they are
well known for touring around the
world. They have deals with various
broadcasters globally and they also
have their DVD stream, but they
looked at where the new media is
developing and where the eyeballs
are going. They’d already invested
a lot of money on their website so
the IPTV channel was just another
step in that direction.”

Expand The Brand
The Playroom are the facilitators
insofar as they help the Wiggles
handle their huge catalogue of
video content, which they need to
get out onto a variety of different
platforms as cost effectively as they
possibly can.
Scott-Bradley Pearce, The
Playroom’s Manager – IPTV Services,
had been in discussions with the
Wiggles for some time as to how they
could expand their brand globally

and take advantage of the raft of
IPTV services and platforms that are
becoming increasingly popular. For
example, Sony Australia has moved
to shore up its product offering by
launching several new products via
their new Internet-enabled Sony
Bravia televisions, so the Wiggles’
website was another ideal platform
for the brand’s global expansion.
Pearce and the rest of The
Playroom senior team devised an
IPTV technology strategy for the
Wiggles based on their knowledge
and experience across all areas of
digital production, management,
distribution and commercial
business models, presenting a
solution that would suit the brand’s
immediate requirements but also be
future proof.
Spear says of the process: “The
Playroom has enabled the Wiggles
to convert, store and deliver their
video content to both the Sony
Bravia TV platform and their Wiggle
Time TV website. Utilising a digital
archive solution combined with
CONTINUED ON PAGE 86

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Table of Contents for the Digital Edition of In Broadcast - March 2013

In Broadcast - March 2013
Contents
InNews: Red TX Records for War of the Worlds
InNews: Sky News Reports Live Using iPhone in China
InPreview: TV Connect – The Global Ecosystem Show
InView: in Good Company – Jump PR
InGear: TSL Professional Products – Solutions for Acquisition Through to Delivery
InGear: Belden Extends Mic Cables Line
InMedia: Post Asylum Centres on Smoke Workflow
InMedia: Carrier ID & Broadcasters
InMedia: Satellite Broadcasters’ Present United Front
InFile: Save Time on Video Management
In Broadcast - March 2013 - Intro
In Broadcast - March 2013 - In Broadcast - March 2013
In Broadcast - March 2013 - Cover2
In Broadcast - March 2013 - Contents
In Broadcast - March 2013 - InNews: Red TX Records for War of the Worlds
In Broadcast - March 2013 - 5
In Broadcast - March 2013 - InNews: Sky News Reports Live Using iPhone in China
In Broadcast - March 2013 - 7
In Broadcast - March 2013 - 8
In Broadcast - March 2013 - 9
In Broadcast - March 2013 - 10
In Broadcast - March 2013 - 11
In Broadcast - March 2013 - 12
In Broadcast - March 2013 - 13
In Broadcast - March 2013 - 14
In Broadcast - March 2013 - 15
In Broadcast - March 2013 - 16
In Broadcast - March 2013 - 17
In Broadcast - March 2013 - 18
In Broadcast - March 2013 - 19
In Broadcast - March 2013 - 20
In Broadcast - March 2013 - 21
In Broadcast - March 2013 - 22
In Broadcast - March 2013 - 23
In Broadcast - March 2013 - 24
In Broadcast - March 2013 - 25
In Broadcast - March 2013 - 26
In Broadcast - March 2013 - 27
In Broadcast - March 2013 - 28
In Broadcast - March 2013 - 29
In Broadcast - March 2013 - 30
In Broadcast - March 2013 - 31
In Broadcast - March 2013 - InPreview: TV Connect – The Global Ecosystem Show
In Broadcast - March 2013 - 33
In Broadcast - March 2013 - 34
In Broadcast - March 2013 - 35
In Broadcast - March 2013 - 36
In Broadcast - March 2013 - 37
In Broadcast - March 2013 - 38
In Broadcast - March 2013 - 39
In Broadcast - March 2013 - 40
In Broadcast - March 2013 - 41
In Broadcast - March 2013 - 42
In Broadcast - March 2013 - 43
In Broadcast - March 2013 - 44
In Broadcast - March 2013 - 45
In Broadcast - March 2013 - InView: in Good Company – Jump PR
In Broadcast - March 2013 - 47
In Broadcast - March 2013 - InGear: TSL Professional Products – Solutions for Acquisition Through to Delivery
In Broadcast - March 2013 - 49
In Broadcast - March 2013 - 50
In Broadcast - March 2013 - 51
In Broadcast - March 2013 - 52
In Broadcast - March 2013 - 53
In Broadcast - March 2013 - InGear: Belden Extends Mic Cables Line
In Broadcast - March 2013 - 55
In Broadcast - March 2013 - 56
In Broadcast - March 2013 - 57
In Broadcast - March 2013 - 58
In Broadcast - March 2013 - 59
In Broadcast - March 2013 - 60
In Broadcast - March 2013 - 61
In Broadcast - March 2013 - 62
In Broadcast - March 2013 - 63
In Broadcast - March 2013 - 64
In Broadcast - March 2013 - 65
In Broadcast - March 2013 - 66
In Broadcast - March 2013 - 67
In Broadcast - March 2013 - 68
In Broadcast - March 2013 - 69
In Broadcast - March 2013 - 70
In Broadcast - March 2013 - 71
In Broadcast - March 2013 - 72
In Broadcast - March 2013 - 73
In Broadcast - March 2013 - 74
In Broadcast - March 2013 - 75
In Broadcast - March 2013 - InMedia: Post Asylum Centres on Smoke Workflow
In Broadcast - March 2013 - 77
In Broadcast - March 2013 - 78
In Broadcast - March 2013 - 79
In Broadcast - March 2013 - 80
In Broadcast - March 2013 - 81
In Broadcast - March 2013 - 82
In Broadcast - March 2013 - 83
In Broadcast - March 2013 - 84
In Broadcast - March 2013 - 85
In Broadcast - March 2013 - 86
In Broadcast - March 2013 - 87
In Broadcast - March 2013 - InMedia: Carrier ID & Broadcasters
In Broadcast - March 2013 - InMedia: Satellite Broadcasters’ Present United Front
In Broadcast - March 2013 - 90
In Broadcast - March 2013 - 91
In Broadcast - March 2013 - InFile: Save Time on Video Management
In Broadcast - March 2013 - 93
In Broadcast - March 2013 - 94
In Broadcast - March 2013 - S1
In Broadcast - March 2013 - S2
In Broadcast - March 2013 - S3
In Broadcast - March 2013 - S4
In Broadcast - March 2013 - S5
In Broadcast - March 2013 - S6
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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