In Broadcast - March 2013 - 46

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 17 - MARCH 2013

N E W S

InGEAR
EBH Polska Takes AJA Ki Pro Mini Off-Road
For Manoeuvres In ‘Mission: Afghanistan’
Tracking off-road operations with the Polish military in Afghanistan, EBH
Polska dusted off AJA’s Ki Pro Mini for the task…

F

ounded eight years ago, EBH
Polska is a Warsaw-based postproduction and rental house known
for its ongoing collaborations with
Polish National TV, TVN, Polsat and
CANAL+.
The company has provided its
services and equipment for several
venerable Polish TV series, feature
ﬁlms and documentaries over the
years. Recently, EBH employed
two AJA Ki Pro Mini digital video
recorders to help complete ‘Mission:
Afghanistan’, a 13-episode series
about a Polish Military Mission in
Afghanistan that began airing on
CANAL+ late last year.
Produced by AKSON STUDIO
and directed by Maciej Dejczer with
cinematography by Jarek Szoda,
the dynamic, action-packed series

46

On location with Ki Pro Mini

The crew and the gear weathered arduous conditions in Afghanistan

brought a production crew and EBH
assistants into treacherous terrain
far from Warsaw for an 80-day shoot.
EBH Polska Co-Owner Maciej
Ostoja Chyznski explained: “The
idea was to leverage the more
rugged topography of Poland to
recreate an Afghan landscape for
the show. Environmental conditions,
however, proved to be the worst you
could imagine – 80 days of dust,
dust and more dust, in addition to
extreme heat from blistering summer
temperatures.”
Aware of the conditions the team
would face, early on EBH set out

to ﬁnd a lightweight Apple ProRes
recorder that could survive the
environmental challenges posed
by the shoot.
“Ki Pro Mini won hands down in all
of our tests. It proved durable and
portable, and recorded the highest
quality ProRes, plus it’s easy to learn
and use. We also performed worstcase-scenario testing and it passed
with ﬂying colours,” said EBH CoOwner Filip Kovcin. “Having used a
number of AJA solutions throughout
the years, we also knew it would
prove reliable for this sort of shoot
and give our client the quality results

they expected. Ki Pro Mini was a
natural choice for the project.”
Almost the entire shoot was done
handheld on Sony F3 cameras with
the S-Log option, outﬁtted with RED
18-85mm zoom lenses. The HD-SDI
output from the camera was fed to
two AJA Ki Pro Minis recording at
ProRes HQ. EBH was also able to
leverage the output of the Ki Pro
Minis to send matching timecode
to all the other equipment on set,
ensuring everything would remain
in sync in post-production.
Once the footage was recorded,
without having to spend additional
time on ingest or transcoding, Ki Pro
Mini provided edit-ready ﬁles that
could be natively accessed in both
Avid Media Composer and Apple
Final Cut Pro.
“This is one of the toughest
productions we’ve ever undertaken,
but throughout all of it, the Ki Pro
Minis performed ﬂawlessly. They
were very reliable and allowed
AKSON to capture the highest quality
ProRes in the most undesirable of
conditions – all while ﬁtting within a
tight budget,” Kovcin concluded.

The AJA Ki Pro Mini provided editready ﬁles

InVIEW

In Good Company – Jump PR
Before you scrunch up your face, shrug your shoulders and exclaim to the
world that you don’t need PR, it’s worth reading on to ﬁnd out what both PR
and marketing now mean in our sector and what value an agency provides…

J

ump PR’s very clear aim – and
one that’s doubtless shared
by you – is to make sure that your
products and company are on their
list when potential customers come
to issue a RFP or make a simple
purchase.
If you’re not then that means
lost revenue, revenue that goes
to your competitors. This sounds
obvious but to our mind – and
in our experience – so many
companies don’t take advantage
of all the methods that they could
to achieve this.
Of course often this is down to
resources, particularly time. And
that’s where we come in. So let’s
look at what we mean by PR and
what we mean by marketing – and
yes, there is a difference – and

By Jump PR
www.jumppr.tv

how they can be used to achieve
your goals. Firstly, when you and
your colleagues aren’t speaking
directly to your existing and
potential customers, then it’s your
written words that are doing the
talking for you.

Resourceful Expertise
While not everyone thinks they
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many, many people think that
they can write. Being blunt, many,

many people can’t. We can. We
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wide via targeted avenues. The key
difference between marketing and
PR – beyond different writing styles
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to distribute the message (the press,
for example) whereas marketing is
direct to the customer. We do both.
Once overall messaging is
resolved, then it’s a question of
using that – along with information
gleaned from customers and dealers
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when potential customers are
looking for an automation/channelin-a-box/test and measurement etc.
solution your name appears. Where
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Everything is searchable so make
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Complete Service
Who are we? Jump PR is a specialist
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We have a reputation for delivering
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Jump PR develops highly creative
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http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://WWW.INBROADCAST.COM http://WWW.INBROADCAST.COM http://www.aja.com/en/products/ki-pro-mini/video/ http://www.aja.com/en/products/ki-pro-mini/#overview http://www.jumppr.tv http://www.jumppr.tv

In Broadcast - March 2013

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