In Broadcast - January 2013 - 80

I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 15 - JANUARY 2013

InMEDIA

Cutting Through The Noise
A full-service marketing communications consultancy plays the key role in the broadcast industry where the pace of change is still accelerating… By Jennie Evans CEO, Manor Marketing www.manormarketing.tv

he broadcast and electronic media industry is a fascinating place to work. There are a huge number of suppliers, an everchanging technology landscape and a global reach to the business. We deal in some of the most advanced technical processes in the world, and the end result is something that touches all of us – television. I have worked in the business for my whole career. I started as a junior assistant at Quantel, moving on to build and run international sales channels for key vendors, and for the last 12 years running my own communications business, Manor

Marketing. Over the years I have developed a huge understanding of the way the industry works – and a great love for its structures and the people that make it happen. What have I learnt? That the technology is continually changing – and that the pace of change is still accelerating. We now have to think about multi-platform delivery, high frame rate acquisition, dynamic advertising insertion, business process analytics and many more new and exciting concepts, while still maintaining the traditional values of quality and reliability. This constant innovation means that the industry

Manor Marketing website

is still not dominated by a couple of large vendors, but supports hundreds of companies of all sizes, each contributing new ideas and a fresh approach. The challenge, then, is to know what is going on. If you are a system designer or a broadcast engineer how do you know about new products which may solve a critical challenge? If you are a vendor with a great new idea, how do you rise above the noise so your voice can be heard? That is why our extraordinarily vibrant and diverse industry supports

an extraordinarily vibrant and diverse marketing communications arena. We have exhibitions of course: at the top level IBC and NAB, then the big regional shows like CABSAT and Broadcast Asia, and a whole host of local events. We have a broad range of magazines, too, both as traditional print titles and online services like InBroadcast. Moreover, there are blogs, social media, direct email and a whole host of other ways of connecting buyers and sellers. For me, the critical thing is to take a holistic approach. One product - one message to communicate, however there are many routes that communication may take. Your exhibition graphics, magazine case studies and tweets should all speak the same language about the same key messages. That is why I believe strongly in fullservice marketing communications consultancies, focused on the industry, like Manor Marketing. We are as embedded in the business as you are, and we can help make sure your prospective customers really understand how you can help them.

InAUDIO 4HM Launch MADI-MON
4HM Limited recently announced the launch of their new MADI-MON audio monitor...

he MADI-MON was designed from the outset for the broadcast and production environment and the 2U in-rack monitor enables auditioning of embedded MADI channels without the need to connect to external routers or audio consoles. In addition, MADI-MON is the first device to provide studio engineers with the tools necessary

to interrogate the MADI stream in order to view the status of embedded channels. Barry Revels of 4HM demonstrated the unit, highlighting the simultaneous metering of MADI stream’s 32 stereo pairs (64 channels) providing at-aglance assurance of signal presence. Also, selection of the stereo-pair to be audibly monitored is simple and intuitive, and once selected

4HM’s MADI-MON audio monitor

is also metered on a dedicated tri-colour, high-resolution stereo bargraph meter. MADI loop-through connectors (both optical and coaxial) enable the MADI-MON to be inserted directly in the MADI path, while redundant PSUs are provided as standard. Revels said: “This unit is not just a MADI monitor as it also makes

32 pairs of balanced AES/EBU and unbalanced AES3-id simultaneously available on the rear panel for interconnection to broadcast routers, audio consoles or any other AES equipped devices.” Revels said that as a result it should be the “perfect device for the maintenance or commissioning of MADI-based systems”.

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In Broadcast - January 2013

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