In Broadcast - January 2013 - 58


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 15 - JANUARY 2013

InFILE
The Rising Tide Of OTT Content Cont.
was revealed across all connected devices with the amount of time users spent watching live video on gaming consoles more than doubling in Q3, 2012, finds Ooyala. Desktop viewers were tuning into 40 minutes of live video on average. Hulu at 1.1% and Time Warner’s HBO Go at 0.5%, in figures released by network services and research firm Sandvine. Netflix’ share of peak internet viewing traffic has climbed from 20.6% in the second half of 2010 to 33%, a popularity which saw speculation that Microsoft and Amazon were vying to acquire it. Traditionally viewed as a bête noir threatening the TV industry, Netflix says it views its place firmly within the overall TV market. Speaking at the DigiWorld Summit 2012, Netflix VP of Content Kelly Merryman noted that since 2007, when it began offering OTT content, the US pay-TV market had remained virtually untouched by Netflix’s business.

Second Screen Apps
The seconhhd screen revolution is also energising indie producers. Atlantic Productions, Head of Digital, Ross Burridge predicts more interactive experiences around TV properties in 2013. “Whether it’s richer online resources, apps on mobile devices (or TV) as part of a broadcast schedule, or second screen experiences, each of these needs to find a place in the market,” he says. “There’s huge untapped potential. I’m also watching the move to bring interactivity to TV with interest. Noone’s cracked it, but it’s starting to look increasingly viable. If set-top boxes (especially the Apple TV) develop a viable app infrastructure, it could get interesting very quickly.” Content producers are experimenting with ideas that more tightly integrate a second screen experience with a programme narrative or show format and the arrival of platform extensions such as Microsoft’s SmartGlass and Nintendo’s WiiU second screen controller along with a plethora of third party apps will encourage more activity in this space. “The challenge is that the underlying technologies that enable second screen interaction are still evolving with many proprietary approaches to content recognition, synchronisation, content/event management and analytics/measurement,” says Steve Plunkett, CTO, Red Bee Media. “The potential consumer use cases are also quite broad (gamification, enriched content, audience interaction, advanced advertising, retailing and promotion), so choosing a set of technologies that are scalable, flexible and cost effective will require domain expertise that does not typically exist in a production or post team,” Plunkett adds.

Roku expands its streaming service

Channels – you’ve got them

Indies Hail YouTube
UK producers hailed YouTube’s investment in original content as a new era for content creators. Having invited pitches for a slice of a £10 million pot at the beginning of the year, the Google-owned video sharing platform unveiled 60 European niche channels in October, a third of them owned and controlled by UK indies. Among those receiving up to £600,000 for year one development are BBC Worldwide, Hat Trick, Liberty Bell, ITN Productions, Bullseye and All3Media, for whom Commercial Director Andy Taylor said: “It’s fundamentally changing how we operate. By owning a channel, we don’t just get a fee from broadcasters, we can generate value from what’s being created.” The winners face challenges around marketing, scheduling and audience enjoyment with some, like Bullseye, teaming with digital

58

specialists (Diagonal View). The prospect of dramatically extending the reach of their content in the living room on the ever-widening base of connected TVs has indies energised. YouTube intends to recoup advance funding through ad revenue generated by the channel, although global head of content Robert Kyncl has hinted that subscription models are under consideration. The project was preceded by the launch of 100 channels in the US in October 2011, of which only 3040 have had their funding renewed.

Zeebox has launched in Australia and the United States

Old Media Meets New Media
S k y ’s t wo s t r a te g i c te c h investments this year prepare it for a world where technology and media firms increasingly compete, and point to the future of delivering pay TV over the internet. In January, the broadcaster took a 10% equity stake in Zeebox, the second screen experience and synchronised ad inventory devised by BBC iPlayer

Netflix Vs The Rest
What though are people watching online? YouTube videos receive four billion views per day, and several of its channels already generate audiences that can compete with cable TV. It accounts for 15% of web use, but from a site that is almost entirely free. Netflix, the world’s largest videosubscription service, captures around a third of prime-time web viewing based on internet traffic in the US, eclipsing Amazon at 1.8%,

developer Anthony Rose. Worth £10 million, the funding helped Zeebox rollout in Australia and the US – backed by Comcast and NBC Universal – while Sky integrated Zeebox’s social media functionality into Sky+ and Sky Go apps. The platform will enable Sky to run ads simultaneously on TV and on the companion app, and to introduce e-commerce. In July, Sky and News Corp were among investors injecting $45 million (£28.8 million) into Roku, maker of products for streaming video to the TV. Sky’s commitment was £6.5 million and will soon see its Now TV streaming video service, including pay-as-you-go movies, available on Roku boxes in the UK to help counter competition from LoveFilm and Netflix. The move also sparked suggestions that Sky could use Roku, on which News Corp already has apps including Fox News and X Factor, as a foothold for distribution in the US market. Whereas a few years ago people couldn’t imagine a mobile phone doing anything other than making phone calls and app stores didn’t exist – now there are over 500 million apps. This is the current stage of the connected TV: people are only beginning to see themselves doing more than watching programmes with their sets. “For many years, TVs have become more like computer monitors, and computer monitors more like TVs,” observes Shirlene Chandrapal, VP, Connected TV and Mobile at multiscreen ad platform Smartclip. “TVs have increasingly complex graphical user interfaces, while computer monitors have improved size and resolution for watching video content. It was only a matter of time before the two converged. If early indications are anything to go by, 2013 will see this convergence taken to a new level.”

Netflix is available on many devices


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Table of Contents for the Digital Edition of In Broadcast - January 2013

In Broadcast - January 2013
Contents
InNews: Harris Corporation Agree Sale of Broadcast Communications
InNews: Grass Valley Opens Solutions Center in Boulogne Office
InSound
InFocus
InStudio
InPlay
InFile
InTest
InMedia: Evolution of the Broadcast Systems Integrator
InMedia: Swedish Film Institute Chooses Divarchive 7.0
In Broadcast - January 2013 - Intro
In Broadcast - January 2013 - In Broadcast - January 2013
In Broadcast - January 2013 - Cover2
In Broadcast - January 2013 - Contents
In Broadcast - January 2013 - InNews: Harris Corporation Agree Sale of Broadcast Communications
In Broadcast - January 2013 - 5
In Broadcast - January 2013 - InNews: Grass Valley Opens Solutions Center in Boulogne Office
In Broadcast - January 2013 - 7
In Broadcast - January 2013 - 8
In Broadcast - January 2013 - 9
In Broadcast - January 2013 - 10
In Broadcast - January 2013 - 11
In Broadcast - January 2013 - 12
In Broadcast - January 2013 - 13
In Broadcast - January 2013 - 14
In Broadcast - January 2013 - 15
In Broadcast - January 2013 - 16
In Broadcast - January 2013 - 17
In Broadcast - January 2013 - 18
In Broadcast - January 2013 - 19
In Broadcast - January 2013 - 20
In Broadcast - January 2013 - 21
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In Broadcast - January 2013 - 24
In Broadcast - January 2013 - 25
In Broadcast - January 2013 - 26
In Broadcast - January 2013 - 27
In Broadcast - January 2013 - InSound
In Broadcast - January 2013 - 29
In Broadcast - January 2013 - 30
In Broadcast - January 2013 - 31
In Broadcast - January 2013 - 32
In Broadcast - January 2013 - 33
In Broadcast - January 2013 - InFocus
In Broadcast - January 2013 - 35
In Broadcast - January 2013 - 36
In Broadcast - January 2013 - 37
In Broadcast - January 2013 - 38
In Broadcast - January 2013 - 39
In Broadcast - January 2013 - 40
In Broadcast - January 2013 - 41
In Broadcast - January 2013 - 42
In Broadcast - January 2013 - 43
In Broadcast - January 2013 - InStudio
In Broadcast - January 2013 - 45
In Broadcast - January 2013 - 46
In Broadcast - January 2013 - 47
In Broadcast - January 2013 - 48
In Broadcast - January 2013 - 49
In Broadcast - January 2013 - 50
In Broadcast - January 2013 - 51
In Broadcast - January 2013 - 52
In Broadcast - January 2013 - 53
In Broadcast - January 2013 - InPlay
In Broadcast - January 2013 - 55
In Broadcast - January 2013 - 56
In Broadcast - January 2013 - 57
In Broadcast - January 2013 - 58
In Broadcast - January 2013 - 59
In Broadcast - January 2013 - InFile
In Broadcast - January 2013 - 61
In Broadcast - January 2013 - 62
In Broadcast - January 2013 - 63
In Broadcast - January 2013 - 64
In Broadcast - January 2013 - 65
In Broadcast - January 2013 - 66
In Broadcast - January 2013 - 67
In Broadcast - January 2013 - 68
In Broadcast - January 2013 - 69
In Broadcast - January 2013 - InTest
In Broadcast - January 2013 - 71
In Broadcast - January 2013 - InMedia: Evolution of the Broadcast Systems Integrator
In Broadcast - January 2013 - 73
In Broadcast - January 2013 - 74
In Broadcast - January 2013 - 75
In Broadcast - January 2013 - 76
In Broadcast - January 2013 - 77
In Broadcast - January 2013 - 78
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In Broadcast - January 2013 - 81
In Broadcast - January 2013 - InMedia: Swedish Film Institute Chooses Divarchive 7.0
In Broadcast - January 2013 - 83
In Broadcast - January 2013 - 84
In Broadcast - January 2013 - S1
In Broadcast - January 2013 - S2
In Broadcast - January 2013 - S3
In Broadcast - January 2013 - S4
In Broadcast - January 2013 - S5
In Broadcast - January 2013 - S6
In Broadcast - January 2013 - S7
In Broadcast - January 2013 - S8
In Broadcast - January 2013 - S9
In Broadcast - January 2013 - S10
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