In Broadcast - December 2011/January 2012 - 88


InREPLY
intoPIX Chief Strategy Officer Jean-Francois Nivart answers InBroadcast’s questions…

Jean-Francois Nivart, CSO, intoPIX

InBroadcast: Who is intoPIX? Jean-Francois Nivart : Image matters, it’s our job! Everywhere image has a value – intoPIX protects its quality and insures its security. intoPIX is the leading provider of JPEG 2000 solutions on FPGA. Since intoPIX’s creation in 2006, we have succeeded particularly well in the Cinema market. Our JPEG 2000 IPCores are today used in more

than 12,000 screens around the world, providing pristine moving pictures to millions of cinema goers. Since the introduction of our Broadcast JPEG 2000 encoder and decoder IP-Cores in 2009, intoPIX has acquired a majority share in broadcast contribution and archiving markets. intoPIX is also present in the space and industrial vision industries.

InB: How is your company changing to meet client demands? JFN: Stay close, listen, listen again, understand, listen again, then propose. As a technology provider, we listen particularly to market and customer needs. So we prefer a close face-to-face relationship. That’s the reason for our presence in Japan and for our frequent visits to customers and prospects around the world. At intoPIX, we give special attention to understanding why image matters in the applications of our client’s customers. So we insure a sustained presence in vertical market exhibitions and in standardisation committees. In addition, we are currently developing an agent network that will ensure a strong proximity to every customer and prospect throughout the year. On the product side, we’ve developed a modular architecture allowing a quick and efficient adaptation of our IP-Cores to the actual needs of each customer’s products. We’ve also enlarged our platform support to all Xilinx and Altera FPGA ranges. InB: What criteria does the market use to make buying decisions for your products? JFN: Image quality, standard compliance, interoperability and trust. In Digital Cinema, for each of our customers, we passed through an in depth validation process particularly on image quality, interoperability and error resilience. Guaranteeing a 24/7 operation without any glitch is of prime importance to cinema owners. In Broadcast, the target is

more centred on compression efficiency with high image quality at low bit rate. The contribution market looks for low latency and new JPEG 2000 Broadcast profile compliance. On top of our extraordinary product features, we also propose a convincing business model guaranteeing a longterm relationship based on trust, confidence and future proof technology. intoPIX has already foreseen 4K and 8K capable cores. InB: Which regions are showing particular activity? JFN: As we are working with top technology, we are essentially working with the frontrunners of professional markets in Japan, North America and Western Europe. Nevertheless India, Korea, China and Brazil are starting to move towards JPEG 2000 too. InB: Are there any upcoming innovations that you can discuss? JFN: High frame rates and ultra low latency. intoPIX is proud to be at the heart of cinema. And we will make this heart beat faster. Today’s frame rate is still 24 frames per second, coming from the good old film days. But soon intoPIX technology will enable up to 60fps and per eye – bringing compelling picture improvement. This high frame rate provides sharp detailed pictures in fast movement and gorgeous scenery views in landscape panorama. It also considerably enhances the stereographic 3D perception. Use of this technology has already been demonstrated by our
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Table of Contents for the Digital Edition of In Broadcast - December 2011/January 2012

In Broadcast - December 2011/January 2012
Content
Immortal Images: Nuoda & Film Factory
Film Tails Out
IABM Report Revieals New Insights
Masstech Emerald 7.5 LE Preserves Vital Assets
Sneak Peek
Robotics in the Newsroom
Sislive America's World Cup
Expo World Travel Comments on Services
Transcoding: Getting There Faster
In Broadcast - December 2011/January 2012 - In Broadcast - December 2011/January 2012
In Broadcast - December 2011/January 2012 - 2
In Broadcast - December 2011/January 2012 - Content
In Broadcast - December 2011/January 2012 - Immortal Images: Nuoda & Film Factory
In Broadcast - December 2011/January 2012 - 5
In Broadcast - December 2011/January 2012 - 6
In Broadcast - December 2011/January 2012 - 7
In Broadcast - December 2011/January 2012 - 8
In Broadcast - December 2011/January 2012 - 9
In Broadcast - December 2011/January 2012 - 10
In Broadcast - December 2011/January 2012 - 11
In Broadcast - December 2011/January 2012 - 12
In Broadcast - December 2011/January 2012 - 13
In Broadcast - December 2011/January 2012 - 14
In Broadcast - December 2011/January 2012 - 15
In Broadcast - December 2011/January 2012 - 16
In Broadcast - December 2011/January 2012 - 17
In Broadcast - December 2011/January 2012 - 18
In Broadcast - December 2011/January 2012 - 19
In Broadcast - December 2011/January 2012 - Film Tails Out
In Broadcast - December 2011/January 2012 - IABM Report Revieals New Insights
In Broadcast - December 2011/January 2012 - 22
In Broadcast - December 2011/January 2012 - 23
In Broadcast - December 2011/January 2012 - 24
In Broadcast - December 2011/January 2012 - 25
In Broadcast - December 2011/January 2012 - 26
In Broadcast - December 2011/January 2012 - Masstech Emerald 7.5 LE Preserves Vital Assets
In Broadcast - December 2011/January 2012 - Sneak Peek
In Broadcast - December 2011/January 2012 - 29
In Broadcast - December 2011/January 2012 - 30
In Broadcast - December 2011/January 2012 - 31
In Broadcast - December 2011/January 2012 - 32
In Broadcast - December 2011/January 2012 - 33
In Broadcast - December 2011/January 2012 - 34
In Broadcast - December 2011/January 2012 - 35
In Broadcast - December 2011/January 2012 - 36
In Broadcast - December 2011/January 2012 - 37
In Broadcast - December 2011/January 2012 - 38
In Broadcast - December 2011/January 2012 - 39
In Broadcast - December 2011/January 2012 - 40
In Broadcast - December 2011/January 2012 - 41
In Broadcast - December 2011/January 2012 - 42
In Broadcast - December 2011/January 2012 - 43
In Broadcast - December 2011/January 2012 - 44
In Broadcast - December 2011/January 2012 - 45
In Broadcast - December 2011/January 2012 - 46
In Broadcast - December 2011/January 2012 - 47
In Broadcast - December 2011/January 2012 - 48
In Broadcast - December 2011/January 2012 - 49
In Broadcast - December 2011/January 2012 - 50
In Broadcast - December 2011/January 2012 - 51
In Broadcast - December 2011/January 2012 - 52
In Broadcast - December 2011/January 2012 - 53
In Broadcast - December 2011/January 2012 - 54
In Broadcast - December 2011/January 2012 - Robotics in the Newsroom
In Broadcast - December 2011/January 2012 - 56
In Broadcast - December 2011/January 2012 - 57
In Broadcast - December 2011/January 2012 - 58
In Broadcast - December 2011/January 2012 - 59
In Broadcast - December 2011/January 2012 - 60
In Broadcast - December 2011/January 2012 - 61
In Broadcast - December 2011/January 2012 - 62
In Broadcast - December 2011/January 2012 - 63
In Broadcast - December 2011/January 2012 - 64
In Broadcast - December 2011/January 2012 - 65
In Broadcast - December 2011/January 2012 - 66
In Broadcast - December 2011/January 2012 - 67
In Broadcast - December 2011/January 2012 - Sislive America's World Cup
In Broadcast - December 2011/January 2012 - 69
In Broadcast - December 2011/January 2012 - 70
In Broadcast - December 2011/January 2012 - 71
In Broadcast - December 2011/January 2012 - 72
In Broadcast - December 2011/January 2012 - 73
In Broadcast - December 2011/January 2012 - Expo World Travel Comments on Services
In Broadcast - December 2011/January 2012 - 75
In Broadcast - December 2011/January 2012 - 76
In Broadcast - December 2011/January 2012 - 77
In Broadcast - December 2011/January 2012 - 78
In Broadcast - December 2011/January 2012 - 79
In Broadcast - December 2011/January 2012 - 80
In Broadcast - December 2011/January 2012 - 81
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In Broadcast - December 2011/January 2012 - 85
In Broadcast - December 2011/January 2012 - 86
In Broadcast - December 2011/January 2012 - 87
In Broadcast - December 2011/January 2012 - 88
In Broadcast - December 2011/January 2012 - 89
In Broadcast - December 2011/January 2012 - 90
In Broadcast - December 2011/January 2012 - 91
In Broadcast - December 2011/January 2012 - Transcoding: Getting There Faster
In Broadcast - December 2011/January 2012 - 93
In Broadcast - December 2011/January 2012 - 94
In Broadcast - December 2011/January 2012 - 95
In Broadcast - December 2011/January 2012 - 96
In Broadcast - December 2011/January 2012 - 97
In Broadcast - December 2011/January 2012 - 98
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