In Broadcast - December 2011/January 2012 - 79


InFORM
Multi-Screening Opens Fast Track To Futureproofing Pay TV
By Greg Gudorf, Senior Vice President MediaNavi, Technicolor
The growing use of connected devices to access entertainment online has often been seen as a threat to network service providers (NSPs). However, with the advent of technologies such as Technicolor’s MediaNavi, NSPs have the opportunity to take advantage of this increasing trend. The threat that connected devices such as tablets and smartphones pose to NSPs is that they divert viewers’ attention away from pay TV and offers them an alternate source of entertainment. For example, research from the European Interactive Advertising Association shows that 38% of multi-taskers used the internet while watching TV. In the US this figure is 42%, according to Deloitte. A recent AC Nielsen report of 12,000 connected owners showed that around seven out of 10 people use their device while watching TV – multi-screening. A further threat for NSPs is webconnected TVs from suppliers such as Apple and Google. These allow viewers to browse the internet and watch web content, on their television sets with access to additional associated content. However, as watching TV can be a social activity, it is likely that others in the room will not appreciate one person browsing through different sites and using social media content while they are trying to catch-up on their favourite soap. Another drawback to such products is that menus, controls and messages are either displayed on top of the picture, or the picture is shrunk to accommodate them. People buy large HDTVs because they want to watch a top quality picture, they do not want that picture covered in clutter or reduced in size. This is where the opportunities for NSPs arise. They need to take advantage of the multi-screening phenomenon and put all these additional internet features onto smart devices that sync with the program being watched. Many forward thinking broadcasters are already doing this. For example, ABC and the Academy of Motion Picture Arts and Sciences collaborated to offer viewers of the Academy Awards second-screen access to additional red carpet coverage and onlineonly views of celebrities attending the Governors Ball. A follow-up survey that focused on users of AppCast, one of the second-screen mobile applications on offer, found that 92% of respondents would be more likely to watch live TV events if such apps were available. There are a number of factors that NSPs have to get right: • Personal applications must not disrupt other viewers’ enjoyment of what is happening on the TV screen; • the operator needs to enhance the appeal of branded TV services with specialised apps and navigation features – ensuring that the benefits of viewing subscription programming are clearly highlighted on the second screen; • NSPs need to utilise a companion-device service platform that makes it easy to deliver additional content in formats appropriate to the digital rights management, encoding, screen resolution and adaptive streaming requirements of targeted devices. With personalised navigation, search and discovery functions, and rich metadata interactivity, Technicolor’s MediaNavi platform enables NSPs to meet these criteria. Through MediaNavi, NSPs can create an environment for innovation that allows them to continually introduce new applications to differentiate themselves from competitors. Utilising MediaNavi, subscribers can use their personal device to perform a range of activities without interrupting what is on the TV screen, as well as access additional content. It also allows users a new level of interaction, so that they can vote, register opinions or even share experiences with social
Greg Gudorf

Connected multi-screen experience – Apple TV

networking contacts. Additionally, broadcasters can use the personal device to direct viewers to other related content. Technicolor’s MediaNavi can run on iPad, Android and Win7 devices as well as PC and Mac laptops, is a cost effective platform that empowers operators to dynamically add features and adjust functionalities across all the service parameters with point-andclick simplicity and robust service assurance. MediaNavi is designed to monitor subscriber usage data essential to defining customer preferences. One of the unique attributes of MediaNavi is that while supporting the separation of personal device usage from what is happening on the TV, it can also support the transfer of whatever consumers are viewing on the device to the TV screen. The platform will allow operators to implement this capability via IP-connected set-tops that can support the streaming of content viewed on the companion device to the TV. Technicolor, with more than 100 million set-tops and another 100 million plus broadband gateways deployed with 250 NSPs worldwide, has created a companion-device service solution precisely suited to their needs. As a result, operators have flexibility for innovation and customisation to accommodate network operating and market conditions. A well-conceived companiondevice service increases the value of NSP offerings by enabling the supplementary content, navigational flexibility and social communications of a personalised experience in a shared TV viewing environment. The MediaNavi service dovetails with NSPs’ new revenue-generating strategies by enabling the personalised activities and usage data that are essential to advanced advertising, enhanced programming, interactivity, and viral marketing. By embracing the companiondevice service made possible by MediaNavi, operators will open the door to new revenue opportunities that can help improve the mutually beneficial relationships between programmers and operators.

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Table of Contents for the Digital Edition of In Broadcast - December 2011/January 2012

In Broadcast - December 2011/January 2012
Content
Immortal Images: Nuoda & Film Factory
Film Tails Out
IABM Report Revieals New Insights
Masstech Emerald 7.5 LE Preserves Vital Assets
Sneak Peek
Robotics in the Newsroom
Sislive America's World Cup
Expo World Travel Comments on Services
Transcoding: Getting There Faster
In Broadcast - December 2011/January 2012 - In Broadcast - December 2011/January 2012
In Broadcast - December 2011/January 2012 - 2
In Broadcast - December 2011/January 2012 - Content
In Broadcast - December 2011/January 2012 - Immortal Images: Nuoda & Film Factory
In Broadcast - December 2011/January 2012 - 5
In Broadcast - December 2011/January 2012 - 6
In Broadcast - December 2011/January 2012 - 7
In Broadcast - December 2011/January 2012 - 8
In Broadcast - December 2011/January 2012 - 9
In Broadcast - December 2011/January 2012 - 10
In Broadcast - December 2011/January 2012 - 11
In Broadcast - December 2011/January 2012 - 12
In Broadcast - December 2011/January 2012 - 13
In Broadcast - December 2011/January 2012 - 14
In Broadcast - December 2011/January 2012 - 15
In Broadcast - December 2011/January 2012 - 16
In Broadcast - December 2011/January 2012 - 17
In Broadcast - December 2011/January 2012 - 18
In Broadcast - December 2011/January 2012 - 19
In Broadcast - December 2011/January 2012 - Film Tails Out
In Broadcast - December 2011/January 2012 - IABM Report Revieals New Insights
In Broadcast - December 2011/January 2012 - 22
In Broadcast - December 2011/January 2012 - 23
In Broadcast - December 2011/January 2012 - 24
In Broadcast - December 2011/January 2012 - 25
In Broadcast - December 2011/January 2012 - 26
In Broadcast - December 2011/January 2012 - Masstech Emerald 7.5 LE Preserves Vital Assets
In Broadcast - December 2011/January 2012 - Sneak Peek
In Broadcast - December 2011/January 2012 - 29
In Broadcast - December 2011/January 2012 - 30
In Broadcast - December 2011/January 2012 - 31
In Broadcast - December 2011/January 2012 - 32
In Broadcast - December 2011/January 2012 - 33
In Broadcast - December 2011/January 2012 - 34
In Broadcast - December 2011/January 2012 - 35
In Broadcast - December 2011/January 2012 - 36
In Broadcast - December 2011/January 2012 - 37
In Broadcast - December 2011/January 2012 - 38
In Broadcast - December 2011/January 2012 - 39
In Broadcast - December 2011/January 2012 - 40
In Broadcast - December 2011/January 2012 - 41
In Broadcast - December 2011/January 2012 - 42
In Broadcast - December 2011/January 2012 - 43
In Broadcast - December 2011/January 2012 - 44
In Broadcast - December 2011/January 2012 - 45
In Broadcast - December 2011/January 2012 - 46
In Broadcast - December 2011/January 2012 - 47
In Broadcast - December 2011/January 2012 - 48
In Broadcast - December 2011/January 2012 - 49
In Broadcast - December 2011/January 2012 - 50
In Broadcast - December 2011/January 2012 - 51
In Broadcast - December 2011/January 2012 - 52
In Broadcast - December 2011/January 2012 - 53
In Broadcast - December 2011/January 2012 - 54
In Broadcast - December 2011/January 2012 - Robotics in the Newsroom
In Broadcast - December 2011/January 2012 - 56
In Broadcast - December 2011/January 2012 - 57
In Broadcast - December 2011/January 2012 - 58
In Broadcast - December 2011/January 2012 - 59
In Broadcast - December 2011/January 2012 - 60
In Broadcast - December 2011/January 2012 - 61
In Broadcast - December 2011/January 2012 - 62
In Broadcast - December 2011/January 2012 - 63
In Broadcast - December 2011/January 2012 - 64
In Broadcast - December 2011/January 2012 - 65
In Broadcast - December 2011/January 2012 - 66
In Broadcast - December 2011/January 2012 - 67
In Broadcast - December 2011/January 2012 - Sislive America's World Cup
In Broadcast - December 2011/January 2012 - 69
In Broadcast - December 2011/January 2012 - 70
In Broadcast - December 2011/January 2012 - 71
In Broadcast - December 2011/January 2012 - 72
In Broadcast - December 2011/January 2012 - 73
In Broadcast - December 2011/January 2012 - Expo World Travel Comments on Services
In Broadcast - December 2011/January 2012 - 75
In Broadcast - December 2011/January 2012 - 76
In Broadcast - December 2011/January 2012 - 77
In Broadcast - December 2011/January 2012 - 78
In Broadcast - December 2011/January 2012 - 79
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In Broadcast - December 2011/January 2012 - 87
In Broadcast - December 2011/January 2012 - 88
In Broadcast - December 2011/January 2012 - 89
In Broadcast - December 2011/January 2012 - 90
In Broadcast - December 2011/January 2012 - 91
In Broadcast - December 2011/January 2012 - Transcoding: Getting There Faster
In Broadcast - December 2011/January 2012 - 93
In Broadcast - December 2011/January 2012 - 94
In Broadcast - December 2011/January 2012 - 95
In Broadcast - December 2011/January 2012 - 96
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