In Broadcast - December 2011/January 2012 - 21

InVIEW

IABM Report Reveals New Insights
By John Ive, Director of Business Development & Technology, IABM
The IABM’s Global Valuation report provides a unique broadcast and media industry insight. The use of actual shipping data supplied by key industry players enables the market to be sized with a high degree of accuracy and reliability. Comparisons with previous years are provided together with future trends and market valuations extrapolated to 2015. The level of data granularity allows individual product types to be analysed, in addition to regional valuations, all supported by an authoritative commentary. The broadcast and professional media industry has experienced turbulence through the financial crisis of recent years. The study however clearly indicates recovery with revenues returning to 2008 levels in 2012. The global market valuation is approximately $24bn with modest growth predicted to 2015. The supply side of the industry consists of a limited number of large companies accounting for the majority of revenues and a significant majority of small organisations. From 1,400 companies, 30% account for 80% of industry revenues. Recovery has been quicker for larger companies less dependent on short term cash flow and restricted lines of credit.
John Ive

Sector Performance

Sector performance is broken down into segments and then product sub-segments with interesting trends emerging: There is strong growth in Media Asset Management (MAM)

and Internet Protocol (IP) based network infrastructures, resulting primarily from the transition to filebased workflows. Live production is the last bastion of traditional connectivity but the introduction of 10Gb/s networks could eventually change that. Strong storage performance at 14% of the total industry value is also tied to massive changes in broadcaster workflows. Disks and solid state storage are increasingly cost effective and well suited for file-based operations, therefore growing at the expense of VTRs and tape. Playout and delivery systems have grown to 19% of the total industry value following the proliferation of multiple channels and different delivery platforms.

Services, in the past identified as a major growth category, have revenues in Europe approaching 50% of the total. The current report exposes a 16% contraction in 2009 and a static position in 2010 with modest growth thereafter but it is still an important proportion of professional media and entertainment spend. The full report is available for purchase from the IABM, see www.theiabm.org/globalstudy for details. The IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. It is an industry association providing a range of services for approximately 300 member companies.

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In Broadcast - December 2011/January 2012

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