In Broadcast - November 2012 - 77

ISSUE 14 - NOV/DEC 2012 | WWW.INBROADCAST.COM

I N T E R N A T I O N A L

N E W S

InMEDIA

Kayak – a new way in media operations

Kayak Workﬂow Platform
Digital Rapids’ Kayak offers a new vision for media processing workﬂows…
The rapid growth of multi-screen distribution opportunities and increasing volume of content to be processed are putting more operational pressures on media enterprises than ever before. New devices, cheaper network access, broader content availability and changing viewing habits are driving consumer adoption of expanding media options at a staggering rate. Media organisations need new approaches to their operations and workﬂows to match the scale of this opportunity while managing costs. Bringing content to multiple devices and platforms is no longer just about transforming video into varying formats and protocols – such operations must be performed and managed efficiently and automatically at a much larger (and often dynamic) scale. Metadata, key to monetisation and long-term content reusability, must be managed throughout the processing chain. Just as importantly, organisations need their media processing operations to be agile enough to respond quickly to new platforms, new consumer trends and new business opportunities – all while providing the operational insight they need to make better business and technical decisions. Digital Rapids’ Kayak dynamic workflow platform is designed to directly address all of these challenges. Kayak has been launched as a comprehensive workﬂow technology platform for software developers, customers and systems integrators. Kayak enables them to design, deploy and manage customised workflows that empower their businesses with the operational efﬁciency, agility and transparency they need. Its innovative approach harnesses technology, maximises efﬁciency and provides a seamless roadmap into the cloud, ultimately giving media companies the freedom to focus on their real value proposition – their content. Unlike workflow approaches that simply orchestrate discrete applications across separate stages, Kayak’s is built around a philosophy of exceptional modularity with technologies as components – from media-specific functions like encoding, packaging and processing to business-oriented functionality such as analytics, automated intelligence and reporting. Kayak’s catalogue of components provides granular control over technology costs and provisioning, as users deploy only precisely the technologies they actually need for their specific workflows. Kayak’s visual design tools let users graphically combine these catalogue components to create sophisticated, streamlined workflows with intelligent automation. Inline analysis and rule-based decision branching automatically adapt running workﬂows to eliminate unnecessary steps, maximising both processing and operational efficiency. Workﬂows can be tested instantly within the design tools before moving them directly into production, streamlining the path from proof-ofconcept to deployment. As requirements change, users can easily update their workﬂows with new components, processes and business rules, allowing timely response to changing market dynamics. Finally, Kayak’s dynamic deployment model maximises resource utilisation, lowers provisioning costs and minimises ongoing upgrade and maintenance effort. ■

77

http://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go http://www.twitter.com/inbroadcast https://www.youtube.com/watch?v=M0BC1Gqkc4E&feature=plcp http://WWW.INBROADCAST.COM http://www.cavena.com http://www.digitalrapids.com http://www.cavena.com

In Broadcast - November 2012

Table of Contents for the Digital Edition of In Broadcast - November 2012