In Broadcast - November 2012 - 76


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 14 - NOV/DEC 2012

InMEDIA
WHATS’On Gives Broadcasters The Air They Need
These are tough but inspiring times say MediaGeniX...
UK broadcasters are rowing to the beat of innovation to stay ahead in what probably is the most competitive TV market in Europe. Stakes are high now that content providers can secure access to the living room TV on their own terms, thanks to new technologies such as YouView. In this landscape, MediaGeniX is celebrating its 20th anniversary with a new release of WHATS’On. This cross-media workflow, scheduling and content lifecycle software solution not only conquered the European mainland broadcast market, but also gives several music, children’s and comedy networks throughout the UK the air they need. One could explain WHATS’On as being a broadcaster’s enhanced ERP system for scheduling, VOD and content management across platforms and media, but that would be selling it short. WHATS’On is designed to streamline the processes behind the data. As a management tool it guides 76 and drives the business. The integrated package is modular, configurable to any workflow, and grows along with the broadcaster’s most ambitious plans. As a software backbone, it sits in the centre of the organisation, interfacing with finance, legal and MAM systems, and the whole broadcast infrastructure, while driving playout. All departments know where to turn to, know what’s going on or – more importantly – see what could and should be done to improve the way the organisation runs and how their content performs. Business models are rapidly changing. The common creed is to give viewers easy access to highquality content on any device, with more interaction, such as secondscreen applications. Obviously, it is far from easy to produce or acquire good content and invest in new delivery platforms to boot, but with WHATS’On it can be done. Whatever niche market or business model a broadcaster has chosen, the golden rule is to manage lifecycles with a maximum return on programming investment. No small feat, because a major challenge for any broadcaster’s back office is to manage the increasingly complex multiplatform, multi-format content and the diverse delivery techniques. C o n s i d e r a l l t h e d i ff e re n t proprietary rights, file formats, content description, promotions, publication information… With WHATS’On, broadcasters can exploit rights as efficiently as possible, get the highest return on promotional and branding airtime, be more responsive to the needs of the audience, and take the grunt out of the labour-intensive scheduling of content, promos and secondary events. And here is the crux: as soon as broadcasters are given the means to manage all this efficiently, they also gain the flexibility to swiftly launch new services and channels without doubling the workload and the cost for each implementation. After 20 years of integrating

Michel Beke, Product Manager

workflows, rights, promotions, press, media management and delivery processes into one single software backbone, MediaGeniX’ WHATS’On has refined effective ways to help broadcasters tackle the issues at hand. The new release maintains a tradition of continuous evolution and extension that answers today’s rapid implementation and cost efficiency requirements, and helps broadcasters face up to their daily challenging task: to manage content, build an audience for it and keep viewers, users and stakeholders happy. ■

Pilat Media Selected By Global Media Company
Pilat Media’s flagship Integrated Broadcast Management System (IBMS) has been chosen by a prominent global media and entertainment company. IBMS will serve as the central rights management, content scheduling, and media trafficking system for this large organisation, replacing several diverse systems to deliver new efficiencies through centralisation, standardisation, and workflow automation. Pilat Media said that the unnamed customer is rolling IBMS out gradually across its Europe, Middle East, and Africa organisation to support linear channels as well as on-demand and new media services. “We are delighted to have been selected by this global industry leader after a long and thorough evaluation process. In February we announced that this company had gone live with the MediaPro advertising sales system provided by our Dutch subsidiary, so it’s now very gratifying to be chosen for the content management part of the operation,” said Avi Engel, CEO, Pilat Media. “This customer’s selection of IBMS is just the latest example of how our solutions are enabling large-scale centralisation and consolidation within some of the world’s largest media operations.” Pilat Media’s IBMS delivers multiplatform solutions for content, ad sales, and rights management to boost productivity across an entire broadcasting operation – from acquisitions to scheduling, airtime and non-airtime sales, traffic, and finance. Leveraging a single shared database, and a system wide business logic and workflow architecture, IBMS modular configurations can replace multiple disparate systems with a centralised information hub designed to keep the broadcaster’s business running at peak efficiency. ■

Pilat IBMS


http://www.facebook.com/InBroadcast http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://www.youtube.com/watch?v=M0BC1Gqkc4E&feature=plcp http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 http://www.twitter.com/inbroadcast http://WWW.INBROADCAST.COM http://www.mediagenix.tv http://www.youtube.com/watch?feature=player_detailpage&v=-gOjymFPgv0&list=UU4c6XRdRrjBk8eRgCjUX-Aw http://www.digitalrapids.com http://www.digitalrapids.com

Table of Contents for the Digital Edition of In Broadcast - November 2012

In Broadcast - November 2012
Contents
F1™ Indian GP Goes Live With Blackmagic
Sony Extends 4K Camera System Range
Allegro DVT Answers the Inbroadcast Questions
Broadcast India 2012
AES Show 2012 San Francisco
Sony & Espn Produce ‘X Games LA’ 2012 in 3D
AJA Ki Pro F1™ 2012 Game Promo First
Shure’s Axient Makes 2012 London Games Debut
Watching the Weather: Whipping Up a Storm
Digital Rapids Kayak Media Workflow Platform
In Broadcast - November 2012 - Intro
In Broadcast - November 2012 - In Broadcast - November 2012
In Broadcast - November 2012 - 2
In Broadcast - November 2012 - Contents
In Broadcast - November 2012 - F1™ Indian GP Goes Live With Blackmagic
In Broadcast - November 2012 - 5
In Broadcast - November 2012 - Sony Extends 4K Camera System Range
In Broadcast - November 2012 - 7
In Broadcast - November 2012 - 8
In Broadcast - November 2012 - 9
In Broadcast - November 2012 - 10
In Broadcast - November 2012 - 11
In Broadcast - November 2012 - 12
In Broadcast - November 2012 - 13
In Broadcast - November 2012 - 14
In Broadcast - November 2012 - 15
In Broadcast - November 2012 - 16
In Broadcast - November 2012 - 17
In Broadcast - November 2012 - 18
In Broadcast - November 2012 - 19
In Broadcast - November 2012 - 20
In Broadcast - November 2012 - 21
In Broadcast - November 2012 - 22
In Broadcast - November 2012 - 23
In Broadcast - November 2012 - Allegro DVT Answers the Inbroadcast Questions
In Broadcast - November 2012 - 25
In Broadcast - November 2012 - 26
In Broadcast - November 2012 - 27
In Broadcast - November 2012 - 28
In Broadcast - November 2012 - 29
In Broadcast - November 2012 - 30
In Broadcast - November 2012 - 31
In Broadcast - November 2012 - Broadcast India 2012
In Broadcast - November 2012 - 33
In Broadcast - November 2012 - AES Show 2012 San Francisco
In Broadcast - November 2012 - 35
In Broadcast - November 2012 - 36
In Broadcast - November 2012 - 37
In Broadcast - November 2012 - 38
In Broadcast - November 2012 - 39
In Broadcast - November 2012 - 40
In Broadcast - November 2012 - 41
In Broadcast - November 2012 - 42
In Broadcast - November 2012 - 43
In Broadcast - November 2012 - 44
In Broadcast - November 2012 - 45
In Broadcast - November 2012 - 46
In Broadcast - November 2012 - Sony & Espn Produce ‘X Games LA’ 2012 in 3D
In Broadcast - November 2012 - 48
In Broadcast - November 2012 - 49
In Broadcast - November 2012 - 50
In Broadcast - November 2012 - 51
In Broadcast - November 2012 - AJA Ki Pro F1™ 2012 Game Promo First
In Broadcast - November 2012 - 53
In Broadcast - November 2012 - 54
In Broadcast - November 2012 - 55
In Broadcast - November 2012 - 56
In Broadcast - November 2012 - 57
In Broadcast - November 2012 - 58
In Broadcast - November 2012 - 59
In Broadcast - November 2012 - Shure’s Axient Makes 2012 London Games Debut
In Broadcast - November 2012 - 61
In Broadcast - November 2012 - 62
In Broadcast - November 2012 - 63
In Broadcast - November 2012 - 64
In Broadcast - November 2012 - 65
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In Broadcast - November 2012 - 69
In Broadcast - November 2012 - Watching the Weather: Whipping Up a Storm
In Broadcast - November 2012 - 71
In Broadcast - November 2012 - 72
In Broadcast - November 2012 - 73
In Broadcast - November 2012 - 74
In Broadcast - November 2012 - 75
In Broadcast - November 2012 - 76
In Broadcast - November 2012 - Digital Rapids Kayak Media Workflow Platform
In Broadcast - November 2012 - 78
In Broadcast - November 2012 - 79
In Broadcast - November 2012 - 80
In Broadcast - November 2012 - 81
In Broadcast - November 2012 - S1
In Broadcast - November 2012 - S2
In Broadcast - November 2012 - S3
In Broadcast - November 2012 - S4
In Broadcast - November 2012 - S5
In Broadcast - November 2012 - S6
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
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