In Broadcast September 2012 - 69


ISSUE 12 - SEPTEMBER 2012 | WWW.INBROADCAST.COM

InMEDIA
Metadata Part II: Extra Screen Value Cont.
argues Trainor. “Metadata behind content is a static description of the content when actually content is unstructured and dynamic, the description of an asset changes over time, as language, interest and relevance changes. Trying to map with these tools is inherently flawed because they are mathematical approximations. They will inevitably get it wrong with pretty dire consequences. Erroneous metadata can be less valuable than no metadata.” For Trainor the central issue is about what’s on the companion device. “Is it useful, engaging, adds value, doesn’t detract from the viewing experience and is commercially valuable. All of that requires a creative skill not a technical one,” he says. “There isn’t as yet a defined second screen spec. At this early stage each experience will be different depending on the content and the market being targeted, so not only are there technical limitations for adoption, but if the content doesn’t work then no-one will adopt it.” DMT has developed a series of algorithm-based metadata tools unveiled at IBC. “Ultimately, there is so much data out there for media owners to consider that the task seems insurmountable,” continues Trainor. “Not only do they have to know their content index completely, but they need to know what’s trending in the market, understand the data of consumers, understand the data that they have internally and from third parties and somehow match all that to their content into a scalable commercial model that permeates all platforms.”

InMEDIA
Digital Nirvana and Venera Offer Signal Partnership
Digital Nirvana and Venera Technologies have formed a technology partnership that will see Venera’s test and measurement components available within Digital Nirvana’s flagship Monitor IQ broadcast monitoring solution. “Our intent with this partnership is to produce products with unprecedented capabilities to monitor and analyse digital video and audio signal integrity,” said Ned Chini, VP of Sales and Marketing, Digital Nirvana. “The need for such products is critical in our industry. We anticipate that our joint development roadmap will result in powerful new technology and capabilities that will greatly improve and streamline our customers’ operations.” Monitor IQ combines the functionality of a signal monitoring, aircheck logging, archiving, and competitive analysis tool in one highly scalable system. Digital Nirvana also markets other key products including: the MediaPro IQ System for fast content repurposing, and the ManyView IQ System for affordable video distribution using IP multicasting, shown at IBC. Venera Technologies showcased its flagship product, the Pulsar File-based Automated Content Verifier System, at IBC. Venera has made its mark by providing cutting edge digital media solutions that automate quality control processes in file-based workflows. Vikas Singhal, Executive Director of Business Development for Venera Technologies, said: “Our two companies are a very good match because we both offer complementary best-in-class products and in-depth expertise in the field of digital video signal monitoring.” ■

Crucial Content
Unfortunately for many producers metadata is not very high on the agenda. “It has the perception of being a dusty, administrative and archive process which gets in the way of the programme being made,” says Niall Duffy, Managing Director of consultants Mediasmiths. “That is changing with the realisation that when content is available on different platforms, not describing that content well to make it attractive to watch or purchase is a massive marketing own goal.” According to Tom Morrod, Head of TV Technology, IHS Screen Digest, metadata will become one of the most important topics over the next five years “because it is absolutely necessary in order to perform multi-platform distribution and recommendation.” Without metadata, he says, it’s very difficult to market on-demand content to consumers. “It is the future of television and the future of content distribution. Metadata is increasingly becoming a commodity business, with multiple suppliers offering comparable services in each market. You can think of metadata as packaging the content to devices with business rules governing its use on DVRs or mobiles for example, how it is best viewed or supposed to look on devices or contextual information users may find helpful to help them select to view or purchase.” ■

Digital Nirvana’s Monitor IQ broadcast monitoring solution

69

Softel MediaSphere ACR system for second screens


http://www.linkedin.com/home?trk=hb_tab_home_top http://www.twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player http://www.facebook.com/pages/InBroadcast-e-zine/226166444076212 http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 http://WWW.INBROADCAST.COM http://www.monitoriq.tv/products.php http://www.softelgroup.com/products/mediasphere-second-screen-products/ http://www.sonifex.co.uk

Table of Contents for the Digital Edition of In Broadcast September 2012

InNEWS Globosat Credits Tsl on Sportv Installation
BT Installs Snell Upgrade
InSOUND Merging Changes Gear With Horus
InSTUDIO Christie Presents Array of Projectors
InGEAR Multicam Systems Exhibit at Ibc
InGEAR Hitachi Ships 16-Bit 3g Sk-Hd1200 Camera
InGEAR Bosch Corner Silverstone With Electro-Voice
InREVIEW Exploring 3d: The New Grammar of Stereoscopic Filmmaking
InMEDIA Masstech: Mam for Leading Sports Channels
InMEDIA Scheduall Offers Full Interoperability
In Broadcast September 2012 - intro
In Broadcast September 2012 - Cover1
In Broadcast September 2012 - Cover2
In Broadcast September 2012 - 3
In Broadcast September 2012 - InNEWS Globosat Credits Tsl on Sportv Installation
In Broadcast September 2012 - 5
In Broadcast September 2012 - BT Installs Snell Upgrade
In Broadcast September 2012 - 7
In Broadcast September 2012 - 8
In Broadcast September 2012 - 9
In Broadcast September 2012 - 10
In Broadcast September 2012 - 11
In Broadcast September 2012 - 12
In Broadcast September 2012 - 13
In Broadcast September 2012 - 14
In Broadcast September 2012 - 15
In Broadcast September 2012 - 16
In Broadcast September 2012 - 17
In Broadcast September 2012 - 18
In Broadcast September 2012 - 19
In Broadcast September 2012 - 20
In Broadcast September 2012 - 21
In Broadcast September 2012 - 22
In Broadcast September 2012 - 23
In Broadcast September 2012 - 24
In Broadcast September 2012 - 25
In Broadcast September 2012 - 26
In Broadcast September 2012 - 27
In Broadcast September 2012 - 28
In Broadcast September 2012 - 29
In Broadcast September 2012 - 30
In Broadcast September 2012 - 31
In Broadcast September 2012 - 32
In Broadcast September 2012 - 33
In Broadcast September 2012 - 34
In Broadcast September 2012 - 35
In Broadcast September 2012 - 36
In Broadcast September 2012 - 37
In Broadcast September 2012 - InSOUND Merging Changes Gear With Horus
In Broadcast September 2012 - 39
In Broadcast September 2012 - 40
In Broadcast September 2012 - 41
In Broadcast September 2012 - 42
In Broadcast September 2012 - 43
In Broadcast September 2012 - 44
In Broadcast September 2012 - InSTUDIO Christie Presents Array of Projectors
In Broadcast September 2012 - 46
In Broadcast September 2012 - 47
In Broadcast September 2012 - 48
In Broadcast September 2012 - 49
In Broadcast September 2012 - 50
In Broadcast September 2012 - 51
In Broadcast September 2012 - 52
In Broadcast September 2012 - 53
In Broadcast September 2012 - 54
In Broadcast September 2012 - 55
In Broadcast September 2012 - InGEAR Multicam Systems Exhibit at Ibc
In Broadcast September 2012 - 57
In Broadcast September 2012 - InGEAR Hitachi Ships 16-Bit 3g Sk-Hd1200 Camera
In Broadcast September 2012 - 59
In Broadcast September 2012 - 60
In Broadcast September 2012 - 61
In Broadcast September 2012 - 62
In Broadcast September 2012 - InGEAR Bosch Corner Silverstone With Electro-Voice
In Broadcast September 2012 - 64
In Broadcast September 2012 - 65
In Broadcast September 2012 - 66
In Broadcast September 2012 - InREVIEW Exploring 3d: The New Grammar of Stereoscopic Filmmaking
In Broadcast September 2012 - 68
In Broadcast September 2012 - 69
In Broadcast September 2012 - InMEDIA Masstech: Mam for Leading Sports Channels
In Broadcast September 2012 - 71
In Broadcast September 2012 - InMEDIA Scheduall Offers Full Interoperability
In Broadcast September 2012 - 73
In Broadcast September 2012 - 74
In Broadcast September 2012 - 75
In Broadcast September 2012 - Cover4
In Broadcast September 2012 - S1
In Broadcast September 2012 - S2
In Broadcast September 2012 - S3
In Broadcast September 2012 - S4
In Broadcast September 2012 - S5
In Broadcast September 2012 - S6
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
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http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
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http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
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