In Broadcast September 2012 - 46


WWW.INBROADCAST.COM | ISSUE 12 - SEPTEMBER 2012

InPLAY
Advances In Signage And Digital Projection
Anyone that witnessed the superhi vision displays at the London Olympics will now know what visitors to international broadcast exhibitions have understood for a number of years - that ultra-highdefinition screens are capable of breath-taking results. However, Ultra UDTV, with 16 times the resolution of today’s high-definition television is some years away from commercialisation. Current innovation in display and projector technology is around 3D and 4K formats, both of which are hot topics within the industry, but both face significant hurdles – technical, financial and cultural – to replace 1080 display. 46 entertainment hasn’t been successful in movie theatres. In pro AV, 3D is finding a niche in engineering, training, visualisation, and similar applications. But it’s still a niche. We’re keeping an eye on 3D as a growth opportunity in the digital signage market, though, provided glasses-free technology continues to improve.” As Wilbert notes though, 3D technology is still maturing, with the issue of wearing glasses a live debate. Tim Brooksbank, Chairman, Calibre UK also draws attention to the problem of light loss: “Our feedback from the exhibitors we sell to worldwide is that there is growing appreciation for and therefore expectations for 3D movies. Maximising light output onto screens for 3D presentations is a challenge and Christie has been installing a dual-projector solution, Christie Duo, to provide an affordable solution, as an intriguing option to other largescreen, 3D projection alternatives currently available.” Cynics might still say that it is the premium placed on 3D cinema tickets that is exciting theatre owners and film distributors and merely clever marketing that is pushing stereoscopic ‘hype’. Whether 3D has a future in its present, slightly flawed state is to be seen, but certainly there has not been the same level excitement about the format in the period after Cameron’s Avatar hit the screen.
Kieron Seth

Kieron Seth looks at recent innovations in the rise of 3D and 4K display and projector technology…
Higher Frame Rates) and the market demand stabilised. This also has to do with the fact that the demand for 4K equipment is driven a lot by the availability of 4K content: we saw that the 4K releases did not significantly increase.” This view is supported by Infocomm’s analysis. Its spokesperson says: “Current demand for 4K is minimal, but the overall interest in 4K is big. We’re seeing situations where 4K is the right solution to a customer challenge, like high-resolution imagery in control rooms. There are video applications that require better resolution. But because 4K is still in an evolutionary stage - between standards questions, infrastructure support, and content availability general demand isn’t there yet.” It seems peculiar, from the perspective of an industry that is now bombarded by 4K press releases and new 4K camera launches from the likes of Sony and Red. Fortunately for research and development teams that are currently pouring funds into this field, Infocomm offers a ray of hope: “We expect 4K to become more mainstream in the coming years.” This more optimistic angle is supported by Christie who, according to Calibre’s Brooksbank “foresaw the need for a 4K projector to deliver the

Duffy Wilbert, Senior VP InfoComm International.

“...In pro aAV, 3D is finding niche in
engineering, training, visualisation, and similar applications

3D Demand
According to Tom Bert, Product Marketing Manager for Digital Cinema, at Barco “The number of 3D screens in cinema currently lies between 25-35%. The exact numbers depend on the region. It is expected that the final number will stabilise around 40% worldwide. It is important to understand that in cinema, inherently all projectors are 3D-ready; enabling the 3D happens by adding –external or built-in- components.” In the controlled confines of the cinema, clearly 3D projection has been something of a success. To a lesser extent the same is true of stereoscopic systems at home, although the amount of broadcast content is so low that it is impossible

”

to truly gauge how well it has been received by viewers - likewise, in the corporate, AV and rental sector. Bert remarks that it is “too early to quantify the market, but we do see a significant increase in demand”. Duffy Wilbert, Senior VP Marketing at InfoComm International, agrees: “A few years ago, 3D was front-andcentre at trade shows and in the press. This year, at least, it seems to have taken a back seat. 3D came out of the gate as the next great home TV technology, but as such it hasn’t really caught on. That’s not to say some 3D

4K Roadmap
If a sense of reality has fallen on 3D (which corresponds with a fall in new 3D technology at international broadcast trade shows), then is 4K heading down the same path? Barco’s Tom Bert warns that this may be the case: “4K went through a hype cycle in 2010. That was the year when all suppliers started offering the technology and when all customers started investigating it. We noticed that the industry quickly understood the added value and the limits of four times the resolution (compared to 2K). In 2011 the focus went away from 4K (and towards other enablers such as

Tim Brooksbank of Calibre

“…Maximising light output onto screens
for 3D presentations is a challenge

Barco HDX brings 3D projection to events

”


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Table of Contents for the Digital Edition of In Broadcast September 2012

InNEWS Globosat Credits Tsl on Sportv Installation
BT Installs Snell Upgrade
InSOUND Merging Changes Gear With Horus
InSTUDIO Christie Presents Array of Projectors
InGEAR Multicam Systems Exhibit at Ibc
InGEAR Hitachi Ships 16-Bit 3g Sk-Hd1200 Camera
InGEAR Bosch Corner Silverstone With Electro-Voice
InREVIEW Exploring 3d: The New Grammar of Stereoscopic Filmmaking
InMEDIA Masstech: Mam for Leading Sports Channels
InMEDIA Scheduall Offers Full Interoperability
In Broadcast September 2012 - intro
In Broadcast September 2012 - Cover1
In Broadcast September 2012 - Cover2
In Broadcast September 2012 - 3
In Broadcast September 2012 - InNEWS Globosat Credits Tsl on Sportv Installation
In Broadcast September 2012 - 5
In Broadcast September 2012 - BT Installs Snell Upgrade
In Broadcast September 2012 - 7
In Broadcast September 2012 - 8
In Broadcast September 2012 - 9
In Broadcast September 2012 - 10
In Broadcast September 2012 - 11
In Broadcast September 2012 - 12
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In Broadcast September 2012 - 37
In Broadcast September 2012 - InSOUND Merging Changes Gear With Horus
In Broadcast September 2012 - 39
In Broadcast September 2012 - 40
In Broadcast September 2012 - 41
In Broadcast September 2012 - 42
In Broadcast September 2012 - 43
In Broadcast September 2012 - 44
In Broadcast September 2012 - InSTUDIO Christie Presents Array of Projectors
In Broadcast September 2012 - 46
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In Broadcast September 2012 - 55
In Broadcast September 2012 - InGEAR Multicam Systems Exhibit at Ibc
In Broadcast September 2012 - 57
In Broadcast September 2012 - InGEAR Hitachi Ships 16-Bit 3g Sk-Hd1200 Camera
In Broadcast September 2012 - 59
In Broadcast September 2012 - 60
In Broadcast September 2012 - 61
In Broadcast September 2012 - 62
In Broadcast September 2012 - InGEAR Bosch Corner Silverstone With Electro-Voice
In Broadcast September 2012 - 64
In Broadcast September 2012 - 65
In Broadcast September 2012 - 66
In Broadcast September 2012 - InREVIEW Exploring 3d: The New Grammar of Stereoscopic Filmmaking
In Broadcast September 2012 - 68
In Broadcast September 2012 - 69
In Broadcast September 2012 - InMEDIA Masstech: Mam for Leading Sports Channels
In Broadcast September 2012 - 71
In Broadcast September 2012 - InMEDIA Scheduall Offers Full Interoperability
In Broadcast September 2012 - 73
In Broadcast September 2012 - 74
In Broadcast September 2012 - 75
In Broadcast September 2012 - Cover4
In Broadcast September 2012 - S1
In Broadcast September 2012 - S2
In Broadcast September 2012 - S3
In Broadcast September 2012 - S4
In Broadcast September 2012 - S5
In Broadcast September 2012 - S6
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
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