In Broadcast - July 2012 - 66
WWW.INBROADCAST.COM | ISSUE 10 - JULY 2012
Planning For The Future Of Flash
It is becoming widely accepted that HTML5 will eventually replace Flash as the platform for rich content and video on connected devices, but how can video publishers make the leap and avoid the pitfalls?
Yospace is bringing new economies for video publishes with Flash SDK through the introduction of an HLS Player for Flash. This allows broadcasters and content owners to reduce the number of formats it needs to encode and store, while maintaining service for the huge installed base of Flash users during the transition towards HTML5.
HLS is the video delivery format developed by Apple for its mobile devices which do not support Flash. As well as the iPod Touch, iPhone and iPad the format is also used in Android devices and online services like Roku. It is becoming a de facto standard protocol to deliver video into HTML5 environments, the next generation foundation for the web. The development by Yospace is a component that can be added by developers into an existing Flashbased Player to allow it to consume HLS streams natively.
David Springall, CTO, Yospace
for 20 New
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Providers of online media, including broadcasters and on-demand services, are charged by their content delivery networks for the bandwidth to carry content to edge servers and the storage cost of caching content there. This unique development by Yospace reduces the number of formats which need to be distributed, and thus the CDN charges without reducing the service to any consumer. It therefore represents a huge commercial beneﬁt to content providers.
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While the technical press may be full of talk of the transition to HTML5 and
thus the demise of the Flash Player, the reality is that this is going to be a long-term process. This solution will allow video publishers to simplify their video production workﬂow and increase their delivery efﬁciency by eliminating the proprietary protocols required by Flash without having to turn their back on a player technology that currently reaches the widest possible audience. For the ongoing shift from Flash to HTML5, this technology offers a practical transitory strategy for online video publishers that will deliver real ﬁnancial advantages. The software behind the HLS Flash Player was originally developed as part of Yospace’s advertising replacement system, which allows broadcasters to tailor online streaming of their linear channels to the interests of individual users. The functionality has now been extracted and is available as an SDK for developers to make their Flash Player HLS stream compatible. ■
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