In Broadcast - July 2012 - 55

ISSUE 10 - JULY 2012 | WWW.INBROADCAST.COM

InMEDIA Visual Unity And SMC Announce Partnership
The need for broadcasters to integrate multiscreen IP solutions and mobile content delivery into their existing workﬂows has led to a partnership between Visual Unity and Salam Media Cast
Under the terms of the new cooperation, broadcast and multiscreen system integrator Visual Unity will work alongside fully integrated broadcasting solutions provider Salam Media Cast (SMC) to provide multiscreen expertise in managing content across the networks and solutions that SMC installs. This arrangement covering the Middle East and North Africa will allow SMC to enter new markets and develop its business in the burgeoning multiscreen environment. In return, Visual Unity, which recently established an ofﬁce in the Middle East, will have the opportunity to leverage SMC’s regional presence and facilities. Based in Dubai, SMC has been serving the media industry in the Gulf region for nearly 40 years. It represents manufacturers such as Avid Technology, Quantel, SeaChange, Leitch, Drake Electronics, Vinten Broadcast, Strand Lighting, Telestream, Vizrt and EVS Broadcasting. It also serves TV channels and networks, movie studios and network operators in the region. Under the direction of CEO Paul Hennessy, the company is making a shift that reﬂects the dynamics of the industry with the aim of bringing innovation and the latest technology to the region. Visual Unity, which also has an ofﬁce in Dubai, is already helping broadcasters and operators worldwide to deliver the premium viewing experience that their audiences demand. Clients such as Al Aan TV and government agencies across the Middle East and Asia are reaping the beneﬁts of solutions provided by Visual Unity, efﬁciently delivering content to any screen. Recently established PoPs in UAE, Bahrain and Saudi Arabia now enable Visual Unity to offer the beneﬁts of its own CDN to Middle East customers, providing cost effective, secure and robust content IP solutions, software development distribution across the region. and mobile delivery knowledge in Paul Wallis, Head of Business a way that compliments SMC’s Development at SMC said: “Visual existing offerings. From our Unity’s expertise in multiscreen perspective, this arrangement brings systems integration, combined enormous beneﬁts as it will enable with its powerful vuMedia platform us to extend our reach via one of the that allows broadcasters to manage largest and well-funded integrators and monetise multiscreen content, in the Middle East region.” provides SMC with a complimentary Both Wallis and Petru believe the addition to our existing business synergy between the two companies model. SMC is targeting growth will beneﬁt broadcast customers across a number of new business as they move into the multiscreen areas and this collaboration broadcast market. ■ with Visual Unity opens up exciting possibilities for us.” Tomas Petru, Managing Director of Visual Unity, said: “Visual Unity will provide SMC with multiscreen Jamal Bnari and Paul Wallis 55

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In Broadcast - July 2012

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