In Broadcast - July 2012 - 52


WWW.INBROADCAST.COM | ISSUE 10 - JULY 2012

InMEDIA
Modern Business Management Systems Cont.
“It is as though our client’s old business model still exists, but now only exists as a subset of the new digital world,” says Dolan. “We believe facility management companies have to fundamentally change their approach to meet these new requirements. Nibbling around the edges with a new feature here and there or trying to integrate by blotting on APIs is simply not a solution for our clients, who move rapidly and perpetually. Today’s modular software design (of Xytech’s MediaPulse) allows us to stay as nimble as our clients.”

Job Analysis
One of the newest features of Pilat Media’s Integrated Broadcast Management System (IBMS) is the Workﬂow Orchestrator, a toolkit that enables broadcasters to build and monitor workﬂows and business processes and produce analytics and reports that identify any bottlenecks in the operation. The recently launched IBMS Rights Management module is already either live or in planning and implementation stages at a dozen clients. Pilat has also introduced a module for the scheduling and management of non-linear services called IBMS:OnDemand which is in place alongside Workflow Orchestrator at the Chellomedia Digital Media Centre (DMC) in Amsterdam. The ﬂagship products of SGT and Vivesta, VEDA and MediaFlow, together offer MAM, business management, publishing and playout solutions for broadcast and on-demand services. All information about assets, contracts, rights, planning and delivery requirements for both

MediaFlow Planning

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broadcast and on-demand services is centralised in a single web-based GUI, accessible by multiple users and departments. The centralised and integrated approach enables organisations like On Demand Group (ODG), to simplify and increase the efﬁciency of their operations. Dalet is releasing the Galaxy MAM platform at IBC2012. It includes an industry-standard Business Process Management (BPM) workflow engine, introduces the concept of deadlines into the MAM and provides the ability to get real-time reports on the status of different tasks across the different systems. “This is the kind of visibility that

saves time and money,” said Cospen. “The BPM engine will use BPMN 2.0 standards to better connect in the enterprise environment and provide more transparency between the operational/production side of the organisation and the business side.” It is also releasing Dalet One Cut a multimedia editor that provides a standard, single production platform for use in radio, TV, or web production. “It can boost productivity tremendously as One Cut users can produce content quickly and efﬁciently whether they are online connected to the MAM, working on a standalone or remotely connected,” he added.

Data Exchange
At NAB2012, Xytech united its own ﬂagship p r o d u c t MediaPulse, with that of file transfer software firm Signiant. “Virtually all of our customers who need to exchange highvalue digital media quickly and securely b e t w e e n facilities are using Signiant in their operations MediaFlow

often in a very large-scale way,” said Dolan. “All too often, media companies face a difﬁcult and costly process when attempting to integrate multiple systems for automating workﬂow processes. In creating this interface, and announcing our support for it, our two companies are offering customers an out-ofthe-box solution that is powerful and easy to implement.” Through the integration, Xytech customers will be able to automatically trigger the exchange of digital content from within the scheduling component of MediaPulse to advance workﬂow efficiencies and reduce the possibility of error. Users will also be able to manage and view the status of Signiant exchanges in realtime from within the MediaPulse interface, and those actions can be automatically included in the resource management workﬂow and converted into billable assets. We can safely predict that there will be an even greater need to streamline workﬂows as the number of distribution outlets, devices and social media keeps expanding and pressure on the bottom line continues. Many broadcasters will struggle to ﬁnd ways to effectively monetise the content and offset distribution costs but a ﬂexible, modern BMS infrastructure that can adapt to new requirements and new opportunities is one practical answer. ■

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Table of Contents for the Digital Edition of In Broadcast - July 2012