In Broadcast - July 2012 - 51


ISSUE 10 - JULY 2012 | WWW.INBROADCAST.COM

InMEDIA
Modern Business Management Systems Cont.
improving our web services APIs with third party systems.”

Ordered Actions
Asset management systems have no sense of the order, only the actions, says Greg Dolan, Executive VP at Xytech. “The financial implication of all actions must be known and tying operational events to orders where scheduling, billing and client data is stored is the only way to properly integrate to a financial system and the only way to give proper, enterprise-wide analytics. In other words, asset management systems should support the overall goals of business management systems.” Another hotspot is the agility of IT systems that enables organisations to quickly adapt to new technologies without negatively impacting operations. It should be easy to plug in the latest version of a third-party converter or to create new metadata schemes when new fields are required to ingest content or to push content to a new delivery platform. The biggest challenge for broadcasters is to create business workflows that take into account all of the platforms and services

on which content will be delivered, and effectively manage all of the additional business tasks and many different content elements involved. Rights management, for one, is becoming increasingly complex because broadcasters now have to ensure they have all the rights for every piece of content to be delivered to each device and each service (such as VOD), and they have to make sure that they can maximise all the rights they’ve acquired. “It can be enormously challenging to sell effectively across all of these platforms and build comprehensive campaigns that take into account the many different pieces of content, each with its own set of rights,” says Beer-Gabel. Indeed the amount of contract and rights metadata to keep track of is often outstripping the capabilities of existing traditional broadcast systems. “Many broadcasters are starting to use excel for managing their contracts and rights metadata, however in the end excel becomes a bottleneck itself as it requires extensive manual operation and with constantly changing metadata the

risk of mistakes and scheduling the wrong content is very high,” finds Vanderhallen. “In addition, the lack of visibility on available rights can result in under - or over exploitation of rights and thus in loss of revenue or breaching contracts.” He continues: “Many broadcasters do not yet have a detailed description of their current workflow processes. Broadcasters and media companies find it difficult to define and specify their workflows and what they exactly want, however the time they spend on this definitely pays back when implementing the solution.”

Multiplatform Specific
One of the biggest mistakes broadcasters make is to assume that a business management system designed for linear channel scheduling and traffic management will suffice for multiplatform distribution. “They need to be aware of the business processes in place in a broadcast operation that relate to how media is managed, content is programmed, campaigns and promotions are put together, and

reconciliation is done,” says Beer-Gabel. “To achieve these orchestrating tasks, BMS systems need to integrate perfectly with the rest of the operation using industry specific bi-directional and sometimes real-time interfaces (such as BXF, the CableLabs ADI 2.0 metadata specs for VOD, or SCTE 130 for advertising).” According to Vanderhallen, while the technology becomes more IT based, the workflow processes make it broadcast specific. “Suppliers providing business management solutions need to have the knowledge and experience how to implement media workflows that are efficient and reflecting the business of the media organisation,” he says. “The focus will shift from technology to the knowledge about how to implement an efficient media workflow and that’s exactly where suppliers can make a difference.” Xytech sees the management of metadata and multi-platform delivery as the factors driving change through all areas of a facility.
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Table of Contents for the Digital Edition of In Broadcast - July 2012

In Broadcast - July 2012
InNEWS
InREVIEW: BroadcastAsia Highlights
InSPORT: London Games Infrastructure
InVIEW: Fibre Optic Technology
InSOUND: What’s New In Audio Mixing
InSOUND: DIGICO RELEASE CONSOLES RANGE
InMEDIA: Automation Innovations
InMEDIA CLASS: RELIABLE APPROACH TO WORKFLOWS
InMEDIA: MARSHALLING MODERN BROADCAST OPERATIONS
InTECH: SATELLITE UPLINKS: FAR FROM STATIC
InTECH: EUROVISION SUCCESS FOR RIEDEL MEDIORNET
InFORM: MISTIKA POWERS NIKE’S 2D INTERACTIVE ADVERT
InFORM: SUBTITLING EXPLAINED
InGEAR: RYCOTE EXPANDS MICROPHONE SOLUTIONS
In Broadcast - July 2012 - In Broadcast - July 2012
In Broadcast - July 2012 - 2
In Broadcast - July 2012 - 3
In Broadcast - July 2012 - InNEWS
In Broadcast - July 2012 - 5
In Broadcast - July 2012 - 6
In Broadcast - July 2012 - 7
In Broadcast - July 2012 - 8
In Broadcast - July 2012 - 9
In Broadcast - July 2012 - 10
In Broadcast - July 2012 - 11
In Broadcast - July 2012 - 12
In Broadcast - July 2012 - 13
In Broadcast - July 2012 - 14
In Broadcast - July 2012 - 15
In Broadcast - July 2012 - 16
In Broadcast - July 2012 - 17
In Broadcast - July 2012 - 18
In Broadcast - July 2012 - 19
In Broadcast - July 2012 - 20
In Broadcast - July 2012 - 21
In Broadcast - July 2012 - InREVIEW: BroadcastAsia Highlights
In Broadcast - July 2012 - 23
In Broadcast - July 2012 - InSPORT: London Games Infrastructure
In Broadcast - July 2012 - 25
In Broadcast - July 2012 - 26
In Broadcast - July 2012 - 27
In Broadcast - July 2012 - InVIEW: Fibre Optic Technology
In Broadcast - July 2012 - 29
In Broadcast - July 2012 - 30
In Broadcast - July 2012 - 31
In Broadcast - July 2012 - InSOUND: What’s New In Audio Mixing
In Broadcast - July 2012 - 33
In Broadcast - July 2012 - 34
In Broadcast - July 2012 - 35
In Broadcast - July 2012 - 36
In Broadcast - July 2012 - 37
In Broadcast - July 2012 - InSOUND: DIGICO RELEASE CONSOLES RANGE
In Broadcast - July 2012 - 39
In Broadcast - July 2012 - 40
In Broadcast - July 2012 - 41
In Broadcast - July 2012 - InMEDIA: Automation Innovations
In Broadcast - July 2012 - 43
In Broadcast - July 2012 - 44
In Broadcast - July 2012 - 45
In Broadcast - July 2012 - 46
In Broadcast - July 2012 - 47
In Broadcast - July 2012 - InMEDIA CLASS: RELIABLE APPROACH TO WORKFLOWS
In Broadcast - July 2012 - 49
In Broadcast - July 2012 - 50
In Broadcast - July 2012 - 51
In Broadcast - July 2012 - 52
In Broadcast - July 2012 - 53
In Broadcast - July 2012 - InMEDIA: MARSHALLING MODERN BROADCAST OPERATIONS
In Broadcast - July 2012 - 55
In Broadcast - July 2012 - 56
In Broadcast - July 2012 - 57
In Broadcast - July 2012 - InTECH: SATELLITE UPLINKS: FAR FROM STATIC
In Broadcast - July 2012 - 59
In Broadcast - July 2012 - 60
In Broadcast - July 2012 - 61
In Broadcast - July 2012 - InTECH: EUROVISION SUCCESS FOR RIEDEL MEDIORNET
In Broadcast - July 2012 - 63
In Broadcast - July 2012 - InFORM: MISTIKA POWERS NIKE’S 2D INTERACTIVE ADVERT
In Broadcast - July 2012 - InFORM: SUBTITLING EXPLAINED
In Broadcast - July 2012 - 66
In Broadcast - July 2012 - 67
In Broadcast - July 2012 - InGEAR: RYCOTE EXPANDS MICROPHONE SOLUTIONS
In Broadcast - July 2012 - 69
In Broadcast - July 2012 - 70
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
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