In Broadcast - July 2012 - 50


WWW.INBROADCAST.COM | ISSUE 10 - JULY 2012

InMEDIA

Modern Business Management Systems
Adrian Pennington examines the impact of advanced workflow efficiencies in today’s media environments
The conversion to file-based workflows is having a huge impact on how media and media organisations approach their business, necessitating a shift to IT-based infrastructures. The imperative for multiplatform content delivery is adding many new layers of complexity to broadcasting operations that were designed for traditional, linear transmissions, with a resulting increase in manual effort and risk. In addition to this increased complexity, ad revenues are under huge pressure partly due to the economic environment and partly because of the user fragmentation caused by the proliferation of venues now available for viewing content. Now more than ever, broadcasters need tools that can help them operate with maximum efficiency and squeeze as much revenue as possible out of the new delivery platforms. T h a t ’s w h e r e B u s i n e s s Management Systems come in. Typically these are thought of as ‘traffic’ systems principally used by programme planners to manage the budget, contracts and financials for the acquisition of content, rights and payments, the scheduling of programmes and related marketing functions. However they can be of critical use in “simplifying complexity and reducing operational cost is a top priority among many broadcasters and media companies,” says Thijs Vanderhallen, Marketing Manager, SGT-Vivesta. “Broadcasters need to respond faster to changing requirements.”
Adrian Pennington

Core Technology
While IT architectures and principles are essential in modern file-based operations, they are far from sufficient. Business systems are a central hub managing the broadcaster’s operations and add an in-depth understanding of broadcast-specific best practices and systems that generic service oriented and IT architectures lack. “In an ideal operation, the business system is the juncture at which IT and broadcast-specific knowledge merge and complement each other,” says Fabrice BeerGabel, VP, Marketing and Business Development, Pilat Media. If anything, these trends look set to continue to accommodate the growth of social television, in which viewers supplement their TV-watching with social networking components. “Second-screen applications need to be integrated into the mix of programming and delivery components that will need to be effectively managed,” notes BeerGabel. If BMS are about managing the business processes involved in content, rights and advertising, media asset management (MAM) systems manage the physical media asset files and their processing. They are two separate but adjacent systems that should be well integrated in a state-of-theart acility. “Ideally, the BMS coordinates the tasks of the MAM involving media preparation and readiness for air,” says Beer-Gabel. For instance, the broadcast playlist is sent from the traffic department to playout automation. “Someone using the BMS on the marketing side should have ready access to review the captioning, or positioning of breaks for commercials from the MAM side

Fabrice Beer-Gabel, Pilat Media

“ Second-screen to applications need
be integrated into the mix of programming and delivery components that will need to be effectively managed

50

”

and vice-versa,” explains Dalet’s Marketing Director Raoul Cospen. “They should be able to check on the progress of production work orders. Cross-system interoperability should definitely be an important consideration when evaluating MAM and BMS systems.”

Streamlining Workflow
The operations at many broadcasters however still involves resource duplication and repetition in which dedicated production teams use

a wide range of tools to prepare content required for delivery to specific platforms. Under financial pressure broadcasters are now accelerating the shift to a more centralised approach and the delivery of a ‘produce once, deliver many’ streamlined workflow. “Everything revolves around the content and on finding efficient ways to get that content to as many platforms as possible,” says Cospen. “This requires a media asset management framework that is capable of supporting such a production model with integrated production tools and workflow engine for automating human tasks and background processes and automated publishing. But more than a technology, MAM is also an enabler for business transformation. “There is a significant need for integrations that provide genuine interoperability in a way that adds efficiency, reduces complexity and eliminates repetition,” adds Cospen. “For instance, when you schedule an event and you book a satellite in your resource management system, you want the recording session for that event to be created automatically in the MAM system. “If you need to create that same recording in the MAM manually, that’s another repetitive task which wastes time and also has the potential for mistakes. A good integration will also transfer the valuable metadata in the resource management system directly into the MAM without having to retype. This is why we are continuously
CONTINUED ON PAGE 51

Thijs Vanderhallen, SGT

“Broadcasters need to respond
faster to changing requirements

”

Dalet Asset Manager Tasklist


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Table of Contents for the Digital Edition of In Broadcast - July 2012

In Broadcast - July 2012
InNEWS
InREVIEW: BroadcastAsia Highlights
InSPORT: London Games Infrastructure
InVIEW: Fibre Optic Technology
InSOUND: What’s New In Audio Mixing
InSOUND: DIGICO RELEASE CONSOLES RANGE
InMEDIA: Automation Innovations
InMEDIA CLASS: RELIABLE APPROACH TO WORKFLOWS
InMEDIA: MARSHALLING MODERN BROADCAST OPERATIONS
InTECH: SATELLITE UPLINKS: FAR FROM STATIC
InTECH: EUROVISION SUCCESS FOR RIEDEL MEDIORNET
InFORM: MISTIKA POWERS NIKE’S 2D INTERACTIVE ADVERT
InFORM: SUBTITLING EXPLAINED
InGEAR: RYCOTE EXPANDS MICROPHONE SOLUTIONS
In Broadcast - July 2012 - In Broadcast - July 2012
In Broadcast - July 2012 - 2
In Broadcast - July 2012 - 3
In Broadcast - July 2012 - InNEWS
In Broadcast - July 2012 - 5
In Broadcast - July 2012 - 6
In Broadcast - July 2012 - 7
In Broadcast - July 2012 - 8
In Broadcast - July 2012 - 9
In Broadcast - July 2012 - 10
In Broadcast - July 2012 - 11
In Broadcast - July 2012 - 12
In Broadcast - July 2012 - 13
In Broadcast - July 2012 - 14
In Broadcast - July 2012 - 15
In Broadcast - July 2012 - 16
In Broadcast - July 2012 - 17
In Broadcast - July 2012 - 18
In Broadcast - July 2012 - 19
In Broadcast - July 2012 - 20
In Broadcast - July 2012 - 21
In Broadcast - July 2012 - InREVIEW: BroadcastAsia Highlights
In Broadcast - July 2012 - 23
In Broadcast - July 2012 - InSPORT: London Games Infrastructure
In Broadcast - July 2012 - 25
In Broadcast - July 2012 - 26
In Broadcast - July 2012 - 27
In Broadcast - July 2012 - InVIEW: Fibre Optic Technology
In Broadcast - July 2012 - 29
In Broadcast - July 2012 - 30
In Broadcast - July 2012 - 31
In Broadcast - July 2012 - InSOUND: What’s New In Audio Mixing
In Broadcast - July 2012 - 33
In Broadcast - July 2012 - 34
In Broadcast - July 2012 - 35
In Broadcast - July 2012 - 36
In Broadcast - July 2012 - 37
In Broadcast - July 2012 - InSOUND: DIGICO RELEASE CONSOLES RANGE
In Broadcast - July 2012 - 39
In Broadcast - July 2012 - 40
In Broadcast - July 2012 - 41
In Broadcast - July 2012 - InMEDIA: Automation Innovations
In Broadcast - July 2012 - 43
In Broadcast - July 2012 - 44
In Broadcast - July 2012 - 45
In Broadcast - July 2012 - 46
In Broadcast - July 2012 - 47
In Broadcast - July 2012 - InMEDIA CLASS: RELIABLE APPROACH TO WORKFLOWS
In Broadcast - July 2012 - 49
In Broadcast - July 2012 - 50
In Broadcast - July 2012 - 51
In Broadcast - July 2012 - 52
In Broadcast - July 2012 - 53
In Broadcast - July 2012 - InMEDIA: MARSHALLING MODERN BROADCAST OPERATIONS
In Broadcast - July 2012 - 55
In Broadcast - July 2012 - 56
In Broadcast - July 2012 - 57
In Broadcast - July 2012 - InTECH: SATELLITE UPLINKS: FAR FROM STATIC
In Broadcast - July 2012 - 59
In Broadcast - July 2012 - 60
In Broadcast - July 2012 - 61
In Broadcast - July 2012 - InTECH: EUROVISION SUCCESS FOR RIEDEL MEDIORNET
In Broadcast - July 2012 - 63
In Broadcast - July 2012 - InFORM: MISTIKA POWERS NIKE’S 2D INTERACTIVE ADVERT
In Broadcast - July 2012 - InFORM: SUBTITLING EXPLAINED
In Broadcast - July 2012 - 66
In Broadcast - July 2012 - 67
In Broadcast - July 2012 - InGEAR: RYCOTE EXPANDS MICROPHONE SOLUTIONS
In Broadcast - July 2012 - 69
In Broadcast - July 2012 - 70
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
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http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
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