In Broadcast - July 2012 - 30


WWW.INBROADCAST.COM | ISSUE 10 - JULY 2012

InREPLY
Media Asset Management Trends
Masstech’s Vice President of International Sales and Marketing Brad Redwood talks to InBroadcast about the future impact of Media Asset Management (MAM) technology
Brad Redwood

30

InBroadcast: The importance of Media Asset Management (MAM) is growing but how is it being implemented? Brad Redwood: In today’s fastpaced broadcast industry media and entertainment companies – be it broadcast or news channels – are charged with assembling the most relevant media content as quickly as possible. The speed of media asset management (MAM) along with highquality speed (HQS) transcoding and bridging of digital workflows directly affects competitive edge in the marketplace for news, production and broadcast organisations that create and distribute rich content. To maintain high levels of productivity, staff members require an alternative to the manual process of hunting down video tapes in the archive library before previewing the content and then taking the tape to the editing system to dub or ingest it before editing. Broadcasters that still utilise videotape-based

archiving systems have slow access to valuable resources, which can compromise productivity when putting programmes together on tight deadlines. Broadcast editors need to be able to rapidly preview, access and assemble programme content straight from their desktop. To accelerate MAM tasks and boost productivity, media outlets and production houses require a unified suite of software tools on a cost-effective platform in order to streamline and optimise digital workflow processes for every stage of Media Asset Management. Masstech has achieved a technology breakthrough with its streamlined Media Asset Management solution TOPAZ version 7.5 that fully integrates with all the leading broadcast devices. Professionals working in broadcast, production and news can harness this all-in-one solution to enhance productivity by creating automated workflows to manage c o n t e n t f ro m ingest, to QC, to playout, to archive storage, bridging non-linear editing (NLE) and storage systems. With more valueadded features bundled in than comparable systems, TOPAZ is the proven MAM solution “TOPAZ is the proven MAM solution that will scale that will scale with your business”

with your business. Engineered for scalability, bandwidth and dynamic assignment of DataMovers, TOPAZ delivers the power required for medium to large scale facilities with high performance nearline caching and patented DRAC automatic fail-over redundancy. TOPAZ integrates seamlessly with third party MAM systems as the ultimate broadcast HSM solution. Its proven media framework has over 150 interfaces to all leading broadcast devices, NLE platforms and broadcast control systems, including Miranda iTX interface and web-based MAM tools. TOPAZ also comes equipped with support for LTFS (Linear Tape File System) material interchange and portability, enabling files stored on tape to be directly accessed in the same way they would be on an external hard drive. InB: What are the challenges in instituting good MAM systems? BR: Many media outlets face the additional challenge of controlling and managing vast amounts of media assets. Digitising and archiving content in a file-based system with requisite storage capacity enables users to easily locate and reuse valuable media assets. However, the upfront costs of assembling a MAM system on a piecemeal basis can often prove uneconomical from a total cost of ownership (TCO) perspective, and are further complicated by the absence of reliable technical support.

InB: What are the specific considerations differing data sets such as HD for MAM systems? BR: HD requires a faster transcoding engine. Masstech’s in-house developed HQS (stands for high quality speed) transcode engine is able to transcode content on average four to sometimes six times faster on HD than any of their competitors and 15 times faster than real-time for SD. InB: How do you see the future for MAM developing? BR: We think MAM has never been so affordable and powerful. Our mini MAM solutions like Emerald version v.6 LE (Light Edition) offers digital archiving, content management and transcoding all on one common platform. MAM is an attractive investment that allows broadcasters to preserve their valuable content and re-purpose the media as new business opportunities arise Regardless of a facility’s size and requirements, they should still invest in MAM. With the increasing demand for content for domestic audiences and to export around the globe, any technology investment that focuses on reducing OpEx will improve the bottom line. We are seeing a higher adoption rate of MAM in regions such as APAC and the Middle East and in the USA for digital archiving precious news content. InB: Thank you for taking time out to answer our questions.


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Table of Contents for the Digital Edition of In Broadcast - July 2012

In Broadcast - July 2012
InNEWS
InREVIEW: BroadcastAsia Highlights
InSPORT: London Games Infrastructure
InVIEW: Fibre Optic Technology
InSOUND: What’s New In Audio Mixing
InSOUND: DIGICO RELEASE CONSOLES RANGE
InMEDIA: Automation Innovations
InMEDIA CLASS: RELIABLE APPROACH TO WORKFLOWS
InMEDIA: MARSHALLING MODERN BROADCAST OPERATIONS
InTECH: SATELLITE UPLINKS: FAR FROM STATIC
InTECH: EUROVISION SUCCESS FOR RIEDEL MEDIORNET
InFORM: MISTIKA POWERS NIKE’S 2D INTERACTIVE ADVERT
InFORM: SUBTITLING EXPLAINED
InGEAR: RYCOTE EXPANDS MICROPHONE SOLUTIONS
In Broadcast - July 2012 - In Broadcast - July 2012
In Broadcast - July 2012 - 2
In Broadcast - July 2012 - 3
In Broadcast - July 2012 - InNEWS
In Broadcast - July 2012 - 5
In Broadcast - July 2012 - 6
In Broadcast - July 2012 - 7
In Broadcast - July 2012 - 8
In Broadcast - July 2012 - 9
In Broadcast - July 2012 - 10
In Broadcast - July 2012 - 11
In Broadcast - July 2012 - 12
In Broadcast - July 2012 - 13
In Broadcast - July 2012 - 14
In Broadcast - July 2012 - 15
In Broadcast - July 2012 - 16
In Broadcast - July 2012 - 17
In Broadcast - July 2012 - 18
In Broadcast - July 2012 - 19
In Broadcast - July 2012 - 20
In Broadcast - July 2012 - 21
In Broadcast - July 2012 - InREVIEW: BroadcastAsia Highlights
In Broadcast - July 2012 - 23
In Broadcast - July 2012 - InSPORT: London Games Infrastructure
In Broadcast - July 2012 - 25
In Broadcast - July 2012 - 26
In Broadcast - July 2012 - 27
In Broadcast - July 2012 - InVIEW: Fibre Optic Technology
In Broadcast - July 2012 - 29
In Broadcast - July 2012 - 30
In Broadcast - July 2012 - 31
In Broadcast - July 2012 - InSOUND: What’s New In Audio Mixing
In Broadcast - July 2012 - 33
In Broadcast - July 2012 - 34
In Broadcast - July 2012 - 35
In Broadcast - July 2012 - 36
In Broadcast - July 2012 - 37
In Broadcast - July 2012 - InSOUND: DIGICO RELEASE CONSOLES RANGE
In Broadcast - July 2012 - 39
In Broadcast - July 2012 - 40
In Broadcast - July 2012 - 41
In Broadcast - July 2012 - InMEDIA: Automation Innovations
In Broadcast - July 2012 - 43
In Broadcast - July 2012 - 44
In Broadcast - July 2012 - 45
In Broadcast - July 2012 - 46
In Broadcast - July 2012 - 47
In Broadcast - July 2012 - InMEDIA CLASS: RELIABLE APPROACH TO WORKFLOWS
In Broadcast - July 2012 - 49
In Broadcast - July 2012 - 50
In Broadcast - July 2012 - 51
In Broadcast - July 2012 - 52
In Broadcast - July 2012 - 53
In Broadcast - July 2012 - InMEDIA: MARSHALLING MODERN BROADCAST OPERATIONS
In Broadcast - July 2012 - 55
In Broadcast - July 2012 - 56
In Broadcast - July 2012 - 57
In Broadcast - July 2012 - InTECH: SATELLITE UPLINKS: FAR FROM STATIC
In Broadcast - July 2012 - 59
In Broadcast - July 2012 - 60
In Broadcast - July 2012 - 61
In Broadcast - July 2012 - InTECH: EUROVISION SUCCESS FOR RIEDEL MEDIORNET
In Broadcast - July 2012 - 63
In Broadcast - July 2012 - InFORM: MISTIKA POWERS NIKE’S 2D INTERACTIVE ADVERT
In Broadcast - July 2012 - InFORM: SUBTITLING EXPLAINED
In Broadcast - July 2012 - 66
In Broadcast - July 2012 - 67
In Broadcast - July 2012 - InGEAR: RYCOTE EXPANDS MICROPHONE SOLUTIONS
In Broadcast - July 2012 - 69
In Broadcast - July 2012 - 70
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
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