In Broadcast June 2012 - 60


WWW.INBROADCAST.COM | ISSUE 9 - JUNE 2012

InFORM
Steelers Touch Down With Haivision’s Furnace IP
Haivision tackles the Pittsburgh Steelers’ display challenge
The Pittsburgh Steelers, a professional football team based in Pennsylvania, currently play their home games at Heinz Field on Pittsburgh’s North side. The stadium is equipped with 129 luxury boxes featuring touchscreen displays in each suite. The design offers the fans, nicknamed ‘Steeler Nation’, a rich entertainment experience throughout game days. In order to further enhance the in-stadium experience, the Steelers decided to look for a more fanfriendly and robust way to deliver premium video content to luxury suites, which would eventually replace their existing touchscreen systems. Rather than disconnect fans from the action on the field, the ideal solution was to provide a way for fans to further engage with the game. The Steelers came to the realisation that people’s mindset is to be plugged in, everywhere, wherever they go. The challenge lay in giving the fans a much more immersive experience.
Haivision Workflow

60

Hot Solution
In July 2010, Haivision’s Furnace IP video system was installed at Heinz Field, to replace the suites’ existing touchscreen systems. The new system combines low latency

HD broadcasting with multichannel a streaming, enabling the Steelers to distribute encrypted premium content to the 129 luxury suites from a centralised location. r After integrating Furnace into the g stadium’s existing A/V infrastructure, x the Steelers wanted to ensure that, d h by improving one fan’s experience, they weren’t taking away from another’s enjoyment of the game. A trial run was conducted last season, with the system implemented on the television in the back of selected suites while the TV in the front continued to broadcast the live HD feed of the game. By the end of last season, in response to fan demand, the system was implemented on the back television of every suite. Going forward, the Steelers hope to include it on the front televisions as well. “The Haivision set-top-box functions much like digital cable, so it’s convenient for our fans to access content,” said Scott Phelps, Technology Coordinator for the Steelers. “Fans can use the onscreen black and gold, customised

The Pittsburgh Steelers in action

menu to choose among channels featuring live content, archived programmes, and game replays. Using a remote, fans can access this ondemand content at any time during the game i d i h using an intuitive onscreen menu guide. You’re not just hitting the up arrow, you actually have a TV guide on the screen. ” Content delivered via the system includes pre-recorded features and archival footage, which viewers can play back as if they were watching a private television broadcast. Fans in luxury suites can also access highlights and controversial plays that are clipped and posted to the video system for on-demand viewing. The Steelers are taking full advantage of Furnace’s ability to store and play on-demand content to provide the latest weekly feature programmes, such as “The Mike Tomlin Show” or “Steelers Kid Zone,” produced by the Steelers’ in-house production department. Furnace provides a complete infrastructure for delivering secure video to every desktop and display within an organisation. The system gives administrators granular control over media processes within a facility, including managing and distributing enterprise video, establishing HD signage, providing on-demand material, and capturing, organising, and reviewing events. The system allows users to record any source, apply metadata, and deliver live or recorded content, or video on demand. Plus, the newly released Furnace 6.0 boasts advanced recording and publishing features that enable clients to capture and distribute synchronised multistream video content. For Steelers fans, the beauty of the system is that it can play back

and synchronise the archival footage as if it were a private television broadcast. The system inherently has the ability to take stored files in a synchronised f hi and h i d fashion d play them on one display, a group of displays, or all displays, as chosen by the operator.

Desired Result
When the Black and Gold return to Pittsburgh’s Heinz Field, Steeler fans occupying the stadium’s 129 luxury suites will be treated to more than just great views and private restrooms. With Furnace IP video system, the Steelers are meeting their fans’ growing desire to be plugged in everywhere. With a variety of content that complements live play, fans have a much more immersive in-the-moment experience. While the Pittsburgh Steelers are the first to apply Haivision’s Furnace IP video system to the in-stadium fan experience, it has become apparent that sports venues are a natural fit for the technology. Video content is distributed with low latency to set-top boxes throughout the stadium, which will be particularly important if, as the Steelers hope, the system is eventually implemented on every television in the stadium. The centralised location of the system allows the latency to be fine-tuned, so that the slight delay caused by video transport is identical from screen to screen. In the future, in addition to enabling every television in the building with a Haivision settop-box, the team plans to explore Furnace’s many digital signage possibilities. ■


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Table of Contents for the Digital Edition of In Broadcast June 2012

In Broadcast 6/12
Contents
Innews
Inview: Workflows Alter Post
Inaudio: Communications & Talkback Systems
Insound Glensound Hd Voice
Insound-the Loudness Control Dilemma
Inmedia: Networking in the Cloud
Inmedia Programming Perfection – the Adderlink Infinity Dual
Inmedia Cloud Station?
Instudio: Dynamic Supports
Ingear: Protective Bags & Cases
Inmedia Hd/sd Media Newsroom Has Global Presence
Inreply Argosy Has the Answers
Inreview Koba Serves Up Latest Kit
Infocus Oxygen Upgrades Sports Production Galleries
Infocus Newtek Unveils Next Generation Tricaster Family
Inform Tvu Networks on Video Stability
Inform Higher Frame Rates the Latest Hot Tech Fad?
69 Intest Omnitek Enhances Otm/otr Software
In Broadcast June 2012 - In Broadcast 6/12
In Broadcast June 2012 - 2
In Broadcast June 2012 - Contents
In Broadcast June 2012 - Innews
In Broadcast June 2012 - 5
In Broadcast June 2012 - 6
In Broadcast June 2012 - 7
In Broadcast June 2012 - 8
In Broadcast June 2012 - 9
In Broadcast June 2012 - 10
In Broadcast June 2012 - 11
In Broadcast June 2012 - 12
In Broadcast June 2012 - 13
In Broadcast June 2012 - 14
In Broadcast June 2012 - 15
In Broadcast June 2012 - 16
In Broadcast June 2012 - 17
In Broadcast June 2012 - 18
In Broadcast June 2012 - 19
In Broadcast June 2012 - 20
In Broadcast June 2012 - 21
In Broadcast June 2012 - 22
In Broadcast June 2012 - 23
In Broadcast June 2012 - Inview: Workflows Alter Post
In Broadcast June 2012 - 25
In Broadcast June 2012 - Inaudio: Communications & Talkback Systems
In Broadcast June 2012 - 27
In Broadcast June 2012 - 28
In Broadcast June 2012 - 29
In Broadcast June 2012 - Insound Glensound Hd Voice
In Broadcast June 2012 - 31
In Broadcast June 2012 - Insound-the Loudness Control Dilemma
In Broadcast June 2012 - 33
In Broadcast June 2012 - Inmedia: Networking in the Cloud
In Broadcast June 2012 - 35
In Broadcast June 2012 - 36
In Broadcast June 2012 - 37
In Broadcast June 2012 - Inmedia Programming Perfection – the Adderlink Infinity Dual
In Broadcast June 2012 - 39
In Broadcast June 2012 - Inmedia Cloud Station?
In Broadcast June 2012 - 41
In Broadcast June 2012 - Instudio: Dynamic Supports
In Broadcast June 2012 - 43
In Broadcast June 2012 - 44
In Broadcast June 2012 - 45
In Broadcast June 2012 - 46
In Broadcast June 2012 - 47
In Broadcast June 2012 - Ingear: Protective Bags & Cases
In Broadcast June 2012 - 49
In Broadcast June 2012 - 50
In Broadcast June 2012 - 51
In Broadcast June 2012 - 52
In Broadcast June 2012 - 53
In Broadcast June 2012 - Inmedia Hd/sd Media Newsroom Has Global Presence
In Broadcast June 2012 - Inreply Argosy Has the Answers
In Broadcast June 2012 - Inreview Koba Serves Up Latest Kit
In Broadcast June 2012 - Infocus Oxygen Upgrades Sports Production Galleries
In Broadcast June 2012 - Infocus Newtek Unveils Next Generation Tricaster Family
In Broadcast June 2012 - 59
In Broadcast June 2012 - 60
In Broadcast June 2012 - 61
In Broadcast June 2012 - 62
In Broadcast June 2012 - 63
In Broadcast June 2012 - Inform Tvu Networks on Video Stability
In Broadcast June 2012 - 65
In Broadcast June 2012 - 69 Intest Omnitek Enhances Otm/otr Software
In Broadcast June 2012 - 67
In Broadcast June 2012 - 68
In Broadcast June 2012 - 69
In Broadcast June 2012 - 70
In Broadcast June 2012 - 71
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