In Broadcast - April 2012 - 58


WWW.INBROADCAST.COM | ISSUE 7 - APRIL 2012

InFORM The Art Of Making Good Connections
Unlike most trade associations, guilds and institutes usually offer personal benefits – discounts on equipment, insurance, finance and training, for example. As a result, beyond the occasional networking event or gala awards evening, trade associations have been viewed by some as relatively anonymous bodies, even in the eyes of their membership’s employees. Is this still the case? Their conferences, while often attended by senior delegates, often leave middle management and non-executives under represented. While marketing managers may appreciate discounted space at exhibitions, the net benefit on an international exhibition is a perk not a sine qua non. The trade bodies surveyed for this article – the Digital TV Group (DTG), The International Association of Broadcast Manufacturers (IABM), the Association of International Broadcasting (AIB), InfoComm International and the Association of Professional Recording Services (APRS) – are all well known, respected organisations with commendable aims (see the Organisations sidebar). But in these days of fiscal tightening, what are these venerable organisations doing to maintain themselves as viable bodies and increase the value they offer their members? Can they justify themselves as bodies that deliver industry-wide corporate benefits or should they, like InfoComm and the APRS, seek to draw in individuals and offer guild-like benefits to these members?

Kieron Seth

Traditionally guilds and institutes are for individual membership whereas trade associations are for organisations and corporate membership. Kieron Seth investigates the links…
television: The D-Book.” The seventh and most recent edition of the D-Book includes the specification for Connected TV which is based on international standards such as HbbTV and Open IPTV Forum specifications. At a time of rapid change in home media with the arrival of Connected TV, the absence of an overriding interoperability standard led to market fragmentation of technologies and resulted in customer confusion. A new set of complex international web standards arrived with the publication of D-Book 7. The DTG spokesman adds: “Only with the emergence of HbbTV (an industry standard for hybrid entertainment services prevalent in France and Germany) and the publication of D-Book 7 has the industry started to converge around HTML standards and profiles. This will aid the harmonisation of international standards and the introduction of clearer consumer propositions for Connected TV.” Interoperability standards are constantly in the spotlight. The first ‘D-Book’ published in 1998 now belongs to a different era. “With more ways of watching TV, a constant stream of innovative devices in the market and new genres of content emerging all the time, standards are now more important than ever.” The consumer increasingly demands plug and play, interoperable equipment, new experiences and ever-evolving features. Protecting and serving the consumer in this environment is not only necessary but also highly complex. It is a situation where the market might be expected to find its own solution through competition or by alliances and mergers. So is the involvement of the DTG to guide standardisation still relevant? Time will tell, but few would doubt the importance of the project. For the APRS, standards are
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Standards
Perhaps one reason for their perceived remoteness is their key role in the rather dry area of technical standards. For the Digital TV Group formulating and certifying technical standards is an important element of its function. It was established by the industry to protect consumers and safeguard the reputations of distribution platforms and receiver manufacturers. “The main way in which we fulfil this,” a spokesperson said, “is by publishing and maintaining the detailed technical specification for UK digital

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Associations and trade conventions go hand-in-hand


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Table of Contents for the Digital Edition of In Broadcast - April 2012

In Broadcast - April 2012
Contents
Broadcast Networks Delivers for Arqiva
Swedish Hockey Safe in the Bank
Viewcast Launches Niagara 9100 Series
Cavena: Enhancing the Value of Content
Broadcast Pix Announces Video Control Center 3.0
Telecast’s Latest Innovations
Glidecam Introduces XR-Series Stabilisers
Qvest Media Live With Code One Streaming
Volicon Extends Observer Utility
Petrol Bags Add to Audio & DSLR Range
In Broadcast - April 2012 - In Broadcast - April 2012
In Broadcast - April 2012 - Cover2
In Broadcast - April 2012 - Contents
In Broadcast - April 2012 - Broadcast Networks Delivers for Arqiva
In Broadcast - April 2012 - 5
In Broadcast - April 2012 - Swedish Hockey Safe in the Bank
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In Broadcast - April 2012 - Viewcast Launches Niagara 9100 Series
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In Broadcast - April 2012 - Cavena: Enhancing the Value of Content
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In Broadcast - April 2012 - Broadcast Pix Announces Video Control Center 3.0
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In Broadcast - April 2012 - Telecast’s Latest Innovations
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In Broadcast - April 2012 - Glidecam Introduces XR-Series Stabilisers
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In Broadcast - April 2012 - Qvest Media Live With Code One Streaming
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In Broadcast - April 2012 - Volicon Extends Observer Utility
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In Broadcast - April 2012 - Petrol Bags Add to Audio & DSLR Range
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