In Broadcast - April 2012 - 34


WWW.INBROADCAST.COM | ISSUE 7 - APRIL 2012

InMEDIA
Dynamic Fusion In Systems Integration Cont.
Paul Wallis of Broadcast Networks pointed out that refreshing systems is a good way to extend the life of an existing installation: “We are seeing solutions like OB vans coming in for refurbishment, whether it is just to give them a new lease of life or to take them from SD to HD or HD to 3D.” Kevin Moore at Eurotek adds that maintenance and software updates also add to operational expenditure alongside power and cooling: “Our company provides maintenance services, and this is a key business area for us so we take special care in including these costs as part of any submission.” “We are increasingly asked to provide multi-vendor support on projects beyond the standard warranty period,” reports TSL’s Grieve. “This makes sense in reducing the lifecycle costs and, as the SI, we are the only ones that can really offer it. “What is important here is having the power and influence to push vendors beyond their comfort zone to make it all happen and guarantee quality of service for the lifespan of a system.” Graham Day of ATG says: “Anticipated system life averages around five to ten years, but expectations are changing given the advance from tape-based to file-based workflow. Our role is to build in sufficient resilience, then to provide onsite support if required. Most systems are constructed to allow the customer to perform first-line replacement of a defective element.”

Prebuilding for Sky News Arabia underway at TSL

34

what works well together – or can be made to work together – and represents good commercial sense over the lifecycle of the project. One of the biggest and most impressive system builds in recent times, the new production centre for Sky News Arabia in Abu Dhabi and built by TSL exemplifies this. Sky and TSL worked closely together to achieve smooth workflows, but always with an eye on ease of support in the Middle East. Where there was a critical operational or technical benefit in choosing a particular vendor this was followed wherever practical, but for devices where there were plenty of suitable vendors ease of support was the primary driver. So, for example, the best technical fit for multiviewers was Miranda, then because they were already on the project and could commit to local support they were also chosen for routers and glue. Jürgen Loos, Managing Director of BFE agreed that the role of the independent is to guide the client: “Since end-to-end solutions are becoming more complex, many customers are seeing the benefit of having a partner take on the responsibility for the overall solution.” Is this independent advice part of the SI’s service, or is there a growing trend towards a consultancy providing the intermediary level? Stopford was sceptical: “From the Kit Digital perspective we are not seeing any greater role for consultants in projects.”

For Eurotek, Moore saw consultants as a presence on major projects, less so on smaller ones. “Often the consultants bring a particular bias to proceedings, though, based on their own experience and knowledge.” Jonathan Lyth thought that on occasions independent consultancy could add to a project: “There is still a very valid place for an intermediary to bring a concise brief in the early stages. There are times when it is actually beneficial for an SI to step back and advise that a customer approaches an independent consultant to put the brief together: it can help focus when they are aware they are being charged by the day.” Conversely, both TSL and BFE felt that their size and experience meant they could also deliver the consultancy, with Jürgen Loos

saying that due to the “higher complexity of today’s projects there is a bigger need for consultancy and guidance”. But, he noted: “at the same time we see that clients prefer this guidance from partners which can also realise what they have evaluated.”

Return On Investment
The move from broadcast as an engineering-led industry to a much greater focus on commercial outcomes brings in lifecycle costs, return on investment, efficiency and environmental stewardship. “Lifecycle cost is something that we address continuously when designing and quoting,” says Mike Grieves of TSL. “Power efficiency is also of more concern than in previous years. Not only are businesses endeavouring to reduce their carbon footprint, but the cost of power has meant that we select the most efficient equipment and workflows.”

Broadcast Or IT?
The IABM market study noted that IT and telco SIs are already having a major impact in the industry, and in 2010 the top five SIs in broadcast, by market share, were (in alphabetical order) Alcatel-Lucent, Ascent Media, Cisco, Grass Valley and Sony, together owning over 60 per cent of the market. (Grass Valley and Sony were invited to contribute to this report, but declined.) “ B ro a d c a s t e r s , content producers, post production companies and playout facilities all recognise the benefits of file-based operation,” states Graham Day of ATG. “The key challenges are to ensure that the resultant systems are operator-friendly, reliable, flexible enough to accommodate changing or expanding business requirements, and capable of handling future delivery standards.” Graham’s point about standards is well made. In the UK the major
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“

Anticipated system life averages around five to ten years, but expectations are changing given the advance from tape-based to filebased workflow...

Graham Day, ATG MD

”


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Table of Contents for the Digital Edition of In Broadcast - April 2012

In Broadcast - April 2012
Contents
Broadcast Networks Delivers for Arqiva
Swedish Hockey Safe in the Bank
Viewcast Launches Niagara 9100 Series
Cavena: Enhancing the Value of Content
Broadcast Pix Announces Video Control Center 3.0
Telecast’s Latest Innovations
Glidecam Introduces XR-Series Stabilisers
Qvest Media Live With Code One Streaming
Volicon Extends Observer Utility
Petrol Bags Add to Audio & DSLR Range
In Broadcast - April 2012 - In Broadcast - April 2012
In Broadcast - April 2012 - Cover2
In Broadcast - April 2012 - Contents
In Broadcast - April 2012 - Broadcast Networks Delivers for Arqiva
In Broadcast - April 2012 - 5
In Broadcast - April 2012 - Swedish Hockey Safe in the Bank
In Broadcast - April 2012 - 7
In Broadcast - April 2012 - 8
In Broadcast - April 2012 - 9
In Broadcast - April 2012 - 10
In Broadcast - April 2012 - 11
In Broadcast - April 2012 - 12
In Broadcast - April 2012 - 13
In Broadcast - April 2012 - 14
In Broadcast - April 2012 - 15
In Broadcast - April 2012 - 16
In Broadcast - April 2012 - 17
In Broadcast - April 2012 - 18
In Broadcast - April 2012 - 19
In Broadcast - April 2012 - 20
In Broadcast - April 2012 - 21
In Broadcast - April 2012 - Viewcast Launches Niagara 9100 Series
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In Broadcast - April 2012 - 24
In Broadcast - April 2012 - 25
In Broadcast - April 2012 - 26
In Broadcast - April 2012 - Cavena: Enhancing the Value of Content
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In Broadcast - April 2012 - Broadcast Pix Announces Video Control Center 3.0
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In Broadcast - April 2012 - Telecast’s Latest Innovations
In Broadcast - April 2012 - 55
In Broadcast - April 2012 - Glidecam Introduces XR-Series Stabilisers
In Broadcast - April 2012 - 57
In Broadcast - April 2012 - 58
In Broadcast - April 2012 - 59
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In Broadcast - April 2012 - 61
In Broadcast - April 2012 - 62
In Broadcast - April 2012 - Qvest Media Live With Code One Streaming
In Broadcast - April 2012 - 64
In Broadcast - April 2012 - 65
In Broadcast - April 2012 - Volicon Extends Observer Utility
In Broadcast - April 2012 - 67
In Broadcast - April 2012 - 68
In Broadcast - April 2012 - 69
In Broadcast - April 2012 - Petrol Bags Add to Audio & DSLR Range
In Broadcast - April 2012 - Cover3
In Broadcast - April 2012 - Cover4
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