In Broadcast - March 2012 - 69

ISSUE 6 - MARCH 2012 | WWW.INBROADCAST.COM

InREPLY
Hego Group, Group Sales Director, Ian Wray ﬁelds the InBroadcast questions…
Ian Wray

well as continuing to maintain our leadership in each area, our focus moving forward is to achieve even better integration between our best of breed components and other third party technologies to ensure we can continue to create world leading solutions that exceed our customers’ expectations. InB: Give some examples of your services in action – links to previous case studies, etc... IW: We are a services company at our core. Across Europe alone, we deliver services on well over 4,000 live TV productions each year. These services range from providing simple on-screen graphics services in a local ice-hockey match in northern Finland, to providing the full timing, data and graphics capability to an international athletics event in Morocco, to providing the real-time player and ball tracking technology services to all La Liga matches across Spain’s 43 top-ﬂight stadia. You may also have seen our technology, our solution development services and operational service delivery at work in many of the Sky Sports touchscreens, whether on Monday Night Football, Ryder Cup, US Open Tennis, Heineken Cup rugby or the Cricket World Cup. InB: Thank you for taking time out to answer our questions. ■

InBroadcast: How is your company changing to meet client demands? Ian Wray: The major aspect in which we are changing is in expanding our geographic reach as an organisation. We have always seen a lot of interest in our solutions and services outside of our core home markets, but the problem has been how to realistically engage. Selling products and technology internationally is much easier to solve than selling complex solutions and service delivery, where it is the knowhow of the staﬀ and their vicinity to the customer that really makes the sale.

InB: What criteria does the market use to make decisions for your services? IW: Our market has traditionally always been a price sensitive one and continues to be so, but we are increasingly seeing that service delivery assurance and technology innovation are becoming more and more important in customer decisions. InB: Which territories are showing particular activity? IW: We have seen a big uptake in broadcast touchscreens as a new platform for information rich productions. We are also seeing an increasing interest in the use of sensorless virtual graphics

capabilities, both for in-production enhancements as well as virtual advertising possibilities. We are seeing continued high demand in Europe but are also beginning to see a large surge in demand from the US market, especially since opening our oﬃces in New York late last year. We are anticipating a very robust interest at this year’s NAB when we exhibit in April. Finally, we are also noting an increasing interest coming from Asia and the Far East. InB: Any innovations ahead that you can discuss? IW: We invest a lot in innovation which reflects in our current portfolio of world leading tools. As

http://www.linkedin.com/home?trk=hb_tab_home_top http://www.twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player http://www.facebook.com/pages/InBroadcast-e-zine/226166444076212 http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 http://WWW.INBROADCAST.COM http://www.hegogroup.com/ http://www.sprayoff.de http://www.sprayoff.de

In Broadcast - March 2012

Table of Contents for the Digital Edition of In Broadcast - March 2012