In Broadcast - March 2012 - 68


WWW.INBROADCAST.COM | ISSUE 6 - MARCH 2012

InTECH
VAR: Identify And Engage Globally
Now is the time for broadcast suppliers to invest in Europe, says Phil Eade of The VAR Network…
In these challenging economic times, broadcast supplier investment in developing new sales territories can seem a luxury that can wait. Employing suitably experienced full-time international sales staff, paying their transport costs and expenses, and possibly setting-up an international office are all drains on a supplier’s cash flow. Add to this the cost of potentially modifying marketing materials to be suitable for unfamiliar markets, and the costs and risks can escalate. Yet now is the time to be investing in building supplier brand and product awareness in Europe. European broadcasters are still investing, but investing more wisely. With increased pressure on their own budgets many broadcasters, resellers and systems integrators are now interested in new approaches and will consider new suppliers, particularly if they offer more efficient and cost effective solutions, or provide functionality and workflows that helps differentiate them. The VAR (Value Added Reseller) Network is a privately owned UK company that was formed in 2008 to provide a solution to this dilemma. With offices in the UK and the Netherlands, and extensive travel throughout Europe, it provides broadcast suppliers with a cost effective approach to building and managing European sales territories. Rather than employing full-time international sales staff with all the
Phil Eade and Ynze Mens from The VAR Network

68

overheads and commitments that this involves, suppliers purchase a number of service days per month from The VAR Network, typically on an annual contract. The VAR Network team focuses on raising the profile of the supplier and winning business in the target territory by assisting in the development of suitable marketing materials and building a pro-active network of value added resellers. Drawing on established relationships with a large number of resellers and systems integrators across Europe, The VAR Network is able to more efficiently identify and engage the right resellers for each supplier. As a result, an effective European sales channel can be created or strengthened in less

time. Cost efficiencies are achieved as all travel expenses are shared across The VAR Network’s portfolio of clients. And timely, secure on-line reporting, including the supplier’s specific Reseller Network Status by country and Sales Pipeline by win chance, further enhances the professional service provided. The VAR Network clients include suppliers from outside Europe who wish to enter or strengthen their presence in the European market, and suppliers within Europe who benefit from this results-driven model for specific parts of the European territory. Phil Eade and Ynze Mens from The VAR Network will be at NAB to meet suppliers who wish to explore this model further. ■

InMEDIA
Etere Partner OCTOPUS
Automation systems provider Etere has now joined with the OCTOPUS group of partners. Etere News is to provide a tight integration with the OCTOPUS6 platform. This new partnership offers a cost-effective, advanced, flexible and complete solution for news production – features that will make it well-suited for bigger channels with a standard workflow. As with all Etere automation solutions, the integration is a faulttolerant and user-friendly system, which does not require customers to have software expertise. The developed solution comes with all the benefits of Etere’s distributed architecture, being intrinsically modular and fault tolerant. Etere can interface with OCTOPUS6 via the MOS protocol, so lastminute changes to news stories are immediately reflected in the Etere Automation,and are ready to go on-air. The new integration is backed up by intensive testing of
Jan Pulpan, OCTOPUS

the smooth joint operation between Etere Automation and OCTOPUS6 Newsroom. Jan Pulpan, Director of Sales and Engineering at OCTOPUS Newsroom, said: “We are delighted to now have achieved a proven and strong integration with Etere News. We both offer complementary solutions for news operations and so having the two working efficiently and effectively together is a great step forward for both of us and great news for our customers. They can now benefit from even more efficient and effective workflows over the whole news operation.” Features derived from the Etere/ OCTOPUS integration include: Media Asset Management integration; Etere Browsing integration; OCX MOS integration - enhances search and preview features; Multilanguage management; User-friendly interface. ■


http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player http://www.linkedin.com/home?trk=hb_tab_home_top http://www.twitter.com/inbroadcast http://www.facebook.com/pages/InBroadcast-e-zine/226166444076212 http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 http://WWW.INBROADCAST.COM http://www.ipad.tvarn.eu/ http://www.seesense.org http://www.seesense.org

In Broadcast - March 2012

Table of Contents for the Digital Edition of In Broadcast - March 2012

In Broadcast - March 2012
Contents
Ross Video Acquires FX-Motion
MAM Systems Continue To Simplify Operations
Penta 725 IP Router Helps Hold Down Costs
Reidel MediorNet Compact To Debut At NAB
Sachtler Ensure A Professional Broadcast Feel
Pioneering Products From RTS/TELEX
Loudness Measurement And Logging
In2Connect UK Managing Director & Consultant For Bryant Broadcast
The VAR Network: Identify And Engage Globally
In Broadcast - March 2012 - In Broadcast - March 2012
In Broadcast - March 2012 - 2
In Broadcast - March 2012 - Contents
In Broadcast - March 2012 - Ross Video Acquires FX-Motion
In Broadcast - March 2012 - 5
In Broadcast - March 2012 - 6
In Broadcast - March 2012 - 7
In Broadcast - March 2012 - 8
In Broadcast - March 2012 - 9
In Broadcast - March 2012 - 10
In Broadcast - March 2012 - 11
In Broadcast - March 2012 - 12
In Broadcast - March 2012 - 13
In Broadcast - March 2012 - 14
In Broadcast - March 2012 - 15
In Broadcast - March 2012 - 16
In Broadcast - March 2012 - 17
In Broadcast - March 2012 - 18
In Broadcast - March 2012 - 19
In Broadcast - March 2012 - 20
In Broadcast - March 2012 - 21
In Broadcast - March 2012 - 22
In Broadcast - March 2012 - 23
In Broadcast - March 2012 - 24
In Broadcast - March 2012 - MAM Systems Continue To Simplify Operations
In Broadcast - March 2012 - 26
In Broadcast - March 2012 - 27
In Broadcast - March 2012 - 28
In Broadcast - March 2012 - Penta 725 IP Router Helps Hold Down Costs
In Broadcast - March 2012 - 30
In Broadcast - March 2012 - 31
In Broadcast - March 2012 - 32
In Broadcast - March 2012 - 33
In Broadcast - March 2012 - Reidel MediorNet Compact To Debut At NAB
In Broadcast - March 2012 - 35
In Broadcast - March 2012 - 36
In Broadcast - March 2012 - 37
In Broadcast - March 2012 - Sachtler Ensure A Professional Broadcast Feel
In Broadcast - March 2012 - 39
In Broadcast - March 2012 - 40
In Broadcast - March 2012 - 41
In Broadcast - March 2012 - 42
In Broadcast - March 2012 - 43
In Broadcast - March 2012 - 44
In Broadcast - March 2012 - 45
In Broadcast - March 2012 - 46
In Broadcast - March 2012 - 47
In Broadcast - March 2012 - 48
In Broadcast - March 2012 - 49
In Broadcast - March 2012 - 50
In Broadcast - March 2012 - 51
In Broadcast - March 2012 - Pioneering Products From RTS/TELEX
In Broadcast - March 2012 - 53
In Broadcast - March 2012 - 54
In Broadcast - March 2012 - 55
In Broadcast - March 2012 - 56
In Broadcast - March 2012 - 57
In Broadcast - March 2012 - Loudness Measurement And Logging
In Broadcast - March 2012 - 59
In Broadcast - March 2012 - In2Connect UK Managing Director & Consultant For Bryant Broadcast
In Broadcast - March 2012 - 61
In Broadcast - March 2012 - 62
In Broadcast - March 2012 - 63
In Broadcast - March 2012 - 64
In Broadcast - March 2012 - 65
In Broadcast - March 2012 - 66
In Broadcast - March 2012 - 67
In Broadcast - March 2012 - The VAR Network: Identify And Engage Globally
In Broadcast - March 2012 - 69
In Broadcast - March 2012 - 70
In Broadcast - March 2012 - 71
In Broadcast - March 2012 - 72
In Broadcast - March 2012 - 73
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202411
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202410
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202409
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202408
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202407
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202406
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202405
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202404
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com