In Broadcast February 2012 - 61


InREPLY
Axon Digital Design’s Marketing Manager Geert-Jan Gussen steps up to the InBroadcast Q&A challenge…
Geert-Jan Gussen

InBroadcast: How is your company changing to meet client demands? Geert-Jan Gussen: Clients want more and more functionality in the same form factor. This means that for us, digital glue or interfaces is more than just a DA or a down converter. That is why we have added multiviewing and routing to our modular interfacing product line Synapse. The need for controlling the Synapse modules has meanwhile lead to questions on evolving the control software (AXON Cortex) to control also control routers and third party devices.

AXON is working hard to get closer to the customers and to our partners by opening offices in all regions. In the last years that has led to opening offices in Dubai, Singapore and Moscow. InB: What criteria does the market use to make buying decisions for your products/ services? G-JG: Clients look for easyof-use, ease-of-control, costeffectiveness and multiple functionality in a single form factor.

InB: Which territories are showing particular activity? G-JG: We see increased activity in the CIS countries, which is the result of our recently opened Moscow office and in the Middle East. Our established markets like Europe, UK and China remain showing growth. InB: Any innovations ahead that you can discuss? G-JG: Further extension of the functionality within our Synapse system, we will continue to modularize signal processing needs. Recent addition to Synapse is a long time delay unit

for profanity check or +1 hour broadcasts. InB: Give some examples of your products/technology/ services in action? G-JG: Our Synapse equipment is designed into 12 OB vans which will be used for the Winter Olympics in Sochi 2014. Also Oman TV’s new studio complex in Muscat have recently been executed with Axon’s modular signal processing equipment product line Synapse. InB: Thank you for taking time to answer our questions.

61

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Middle East Contact: Lund Halsey Gatehouse Close, Aylesbury, Buckinghamshire, HP19 8DE, UK Tel: +44 (0) 1296 489964, Fax: +44 (0) 1296 392284 Email: charles.evett@lundhalsey.com, Web: www.lundhalsey.com


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Table of Contents for the Digital Edition of In Broadcast February 2012

In Broadcast - February 2012
Contents
Pictorvision Academy Award
The Ultimate Strategy to Win
Importance of Smooth Streaming
Sony Vegas Pro 11 GPU Speed Boost
Trilogy Communications Celebrates 25 years
CES 2012 Smarter Systems on Show
Vitec Videocom CEO Joop Janssen has the Answers
Space Saving 3D System
OpticamSWITCH Success at Swiss TV
In Broadcast February 2012 - 1
In Broadcast February 2012 - 2
In Broadcast February 2012 - Contents
In Broadcast February 2012 - Pictorvision Academy Award
In Broadcast February 2012 - 5
In Broadcast February 2012 - 6
In Broadcast February 2012 - 7
In Broadcast February 2012 - 8
In Broadcast February 2012 - 9
In Broadcast February 2012 - 10
In Broadcast February 2012 - 11
In Broadcast February 2012 - 12
In Broadcast February 2012 - 13
In Broadcast February 2012 - 14
In Broadcast February 2012 - 15
In Broadcast February 2012 - 16
In Broadcast February 2012 - 17
In Broadcast February 2012 - 18
In Broadcast February 2012 - 19
In Broadcast February 2012 - The Ultimate Strategy to Win
In Broadcast February 2012 - 21
In Broadcast February 2012 - 22
In Broadcast February 2012 - 23
In Broadcast February 2012 - 24
In Broadcast February 2012 - 25
In Broadcast February 2012 - 26
In Broadcast February 2012 - 27
In Broadcast February 2012 - 28
In Broadcast February 2012 - 29
In Broadcast February 2012 - 30
In Broadcast February 2012 - 31
In Broadcast February 2012 - 32
In Broadcast February 2012 - 33
In Broadcast February 2012 - Importance of Smooth Streaming
In Broadcast February 2012 - 35
In Broadcast February 2012 - 36
In Broadcast February 2012 - 37
In Broadcast February 2012 - 38
In Broadcast February 2012 - 39
In Broadcast February 2012 - Sony Vegas Pro 11 GPU Speed Boost
In Broadcast February 2012 - Trilogy Communications Celebrates 25 years
In Broadcast February 2012 - 42
In Broadcast February 2012 - 43
In Broadcast February 2012 - 44
In Broadcast February 2012 - 45
In Broadcast February 2012 - 46
In Broadcast February 2012 - 47
In Broadcast February 2012 - 48
In Broadcast February 2012 - CES 2012 Smarter Systems on Show
In Broadcast February 2012 - 50
In Broadcast February 2012 - 51
In Broadcast February 2012 - 52
In Broadcast February 2012 - 53
In Broadcast February 2012 - 54
In Broadcast February 2012 - Vitec Videocom CEO Joop Janssen has the Answers
In Broadcast February 2012 - Space Saving 3D System
In Broadcast February 2012 - 57
In Broadcast February 2012 - 58
In Broadcast February 2012 - 59
In Broadcast February 2012 - 60
In Broadcast February 2012 - 61
In Broadcast February 2012 - OpticamSWITCH Success at Swiss TV
In Broadcast February 2012 - 63
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