In Broadcast February 2012 - 56


InMEDIA
Space Saving 3D System
By Giovanni Ballocca, Digital TV Project Manager, Sisvel Technology
While most of the high-end consumer TVs sold today have support for 3D built-in, the market is being held back by two factors: the shortage of content for viewers to watch and the cost to the broadcaster of transmitting 3D. The investment required to create a larger audience and feed it with regular programming looks daunting until consumer demand is proven. There are also unresolved questions over the quality of current 3D transmissions, and when viewers’ experience is not fully satisfactory, it does not encourage them to watch more 3D. One item of cost definitely can be reduced for all 3D services, and that is the cost of transmissions. Currently, most broadcasters offer 3D by simulcasting the same content in two versions – the 2D and 3D, dedicating a separate channel for the 3D transmission. This extra channel is a cost the broadcasters have accepted as necessary if they want to offer 3D, but many terrestrial broadcasters simply cannot dedicate scarce spectrum this way. If both the 2D audience and the 3D audience could be served with the same version, that would substantially reduce the broadcaster’s bill, and act as a great incentive to growth. Fortunately, this is now achievable, with Sisvel Technology’s alternative transmission method. It is an elegantly simple solution: the signalling technique uses existing features of the H264/AVC standard, so it works with existing 2D sets and decoders. The 2D decoder can isolate from the frame packing format one of the two frames and use it to create the 2D image, while at the same time the 3D decoder will understand that the signal carries 3D video and will provide the 3D decoding. The viewer sees whichever the set is equipped to see, and there is no need to switch to a dedicated 3D channel, or indeed for the broadcaster to provide one. Moreover, Sisvel Technology has developed a new frame packing format to tackle the 3D video quality issues: the 3D Tile Format. The new format offers higher resolution and greater balance in decoding the image (no asymmetrical subsampling is needed for composing the packing
Giovanni Ballocca

arrangement). Only one of the images is sliced into parts and this is reconstructed by the 3D decoder to make the frames composing the stereo couple. To reconstruct the 3D image, no re-creation of pixels is required – unlike in the other formats where half of the pixels have to be recreated, introducing artefacts into the image and leading to a degraded picture quality. Slicing the image in a different way from today’s de facto standards, the 3D Tile Format manages to offer both a high definition 2D version, and a high definition 3D version, all within the same 1080p broadcast frame.

56

Connected TVs Will Drive OTT TV In 2012
By Christopher Schouten, Senior Marketing Director – Online, Irdeto
The last year saw many exciting affordable (or free) catch-up and onindustry developments and sector demand services – has increased growth around Over The Top the popularity of Connected TVs. (OTT) TV, yet with an increasingly Behavioural shifts in consumer fragmented and competitive viewing habits are also a major market there are still many lessons contributing factor. to be learnt for all those operating Consumers are no longer tied to within it. At the forefront of industry innovation last year were Connected TVs. Indeed, according to research and consulting firm Strategy Analytics, there were over 400 million Connected TVs in use at the end of last year globally, and 1.6 billion will be installed worldwide by 2014. This is creating a new way Irdeto and Accedo’ partner on TV platform for consumers to view content OTT, without the need static, scheduled TV shows from for an intermediary device such as a narrow choice of stations and a set-top box. content owners, and networks This means of viewing – coupled are adjusting their delivery models with the growth of quality, contentaccordingly. Combine this with heavy, and most importantly the explosion of social networks and their subsequent integration with OTT services and it becomes obvious why Connected TVs promise to be at the forefront of content delivery and industry growth in 2012. This drive could see consumers returning to their sofas as well. We have witnessed their migration away from the living room to ‘anytime, anywhere’ behaviour, watching content on laptops, mobiles and tablets. What we could see in 2012 is a return to the living room with self-created TV schedules and content embedded with social media and networking functionality. The social media phenomenon now means that every consumer is a commentator, ready to share their opinion with peers, networked individuals, groups and influencers. Connected TV brings this shift to the traditional TV sets and will allow people to comment, share, like (or dislike), eulogize or demonize content with their networks – with or without a companion device such as smartphone or tablet. This shift is being reflected at
Christopher Schouten

CES 2012, with the likes of LG, Samsung and Sony unveiling new connected TVs boasting interfaces including apps currently available on smartphones and tablets. TV Apps promise to be a lucrative distribution opportunity for content providers, distributors and TV manufacturers, and organisations like YouView and HbbTV could become the standard for Internet on-demand video. The year ahead will see Connected TV sets drive OTT viewing among consumers. These TV sets equipped with app stores and social TV features will change how consumers view and engage with video content. These attributes will not only enhance viewing experiences but will create new revenue streams for operators and distributors, and in turn bring TV viewing back into the living room.


http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player http://www.linkedin.com/home?trk=hb_tab_home_top http://www.facebook.com/pages/InBroadcast-e-zine/226166444076212 http://www.itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 http://www.twitter.com/inbroadcast http://WWW.INBROADCAST.COM http://www.youtube.com/watch?feature=player_embedded&v=PEKDCd_Tm34

Table of Contents for the Digital Edition of In Broadcast February 2012

In Broadcast - February 2012
Contents
Pictorvision Academy Award
The Ultimate Strategy to Win
Importance of Smooth Streaming
Sony Vegas Pro 11 GPU Speed Boost
Trilogy Communications Celebrates 25 years
CES 2012 Smarter Systems on Show
Vitec Videocom CEO Joop Janssen has the Answers
Space Saving 3D System
OpticamSWITCH Success at Swiss TV
In Broadcast February 2012 - 1
In Broadcast February 2012 - 2
In Broadcast February 2012 - Contents
In Broadcast February 2012 - Pictorvision Academy Award
In Broadcast February 2012 - 5
In Broadcast February 2012 - 6
In Broadcast February 2012 - 7
In Broadcast February 2012 - 8
In Broadcast February 2012 - 9
In Broadcast February 2012 - 10
In Broadcast February 2012 - 11
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In Broadcast February 2012 - 14
In Broadcast February 2012 - 15
In Broadcast February 2012 - 16
In Broadcast February 2012 - 17
In Broadcast February 2012 - 18
In Broadcast February 2012 - 19
In Broadcast February 2012 - The Ultimate Strategy to Win
In Broadcast February 2012 - 21
In Broadcast February 2012 - 22
In Broadcast February 2012 - 23
In Broadcast February 2012 - 24
In Broadcast February 2012 - 25
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In Broadcast February 2012 - 27
In Broadcast February 2012 - 28
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In Broadcast February 2012 - 32
In Broadcast February 2012 - 33
In Broadcast February 2012 - Importance of Smooth Streaming
In Broadcast February 2012 - 35
In Broadcast February 2012 - 36
In Broadcast February 2012 - 37
In Broadcast February 2012 - 38
In Broadcast February 2012 - 39
In Broadcast February 2012 - Sony Vegas Pro 11 GPU Speed Boost
In Broadcast February 2012 - Trilogy Communications Celebrates 25 years
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In Broadcast February 2012 - 43
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In Broadcast February 2012 - CES 2012 Smarter Systems on Show
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In Broadcast February 2012 - 52
In Broadcast February 2012 - 53
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In Broadcast February 2012 - Vitec Videocom CEO Joop Janssen has the Answers
In Broadcast February 2012 - Space Saving 3D System
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In Broadcast February 2012 - OpticamSWITCH Success at Swiss TV
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