In Broadcast February 2012 - 36


InFILE

Second Screen Syncing
CEO Alex Terpstra discusses the latest developments at Civolution with Steven Preston
Civolution, well known for providing technology solutions for protecting media content, has a broadcast monitoring infrastructure that monitors some 1,700 channels worldwide. This media intelligence service, titled Teletrax, derives data that enables detailed analysis on the use and distribution of content. This data allows for highly accurate compliance monitoring by content owners, ensuring the most efficient distribution of their content, and maximising return on investment. Among the company’s latest developments is the award-winning Sync Now realtime synchronising technology, which developers in both the second-screen and smart TV spaces are using to power enriched and extended viewing experiences. But as Civolution CEO Alex Terpstra emphasises, this media interaction – enhancing the second screen user experience – requires an understanding of the distinction between watermarking and fingerprinting. Terpstra said: “In watermarking, we actually modify the content. We put information in the content – hide information in the content itself – therefore we make the content asset unique because of the information that we are adding to it. We do that in a way that is totally imperceptible to the viewer. Whether it is video or audio, it is imperceptible, but we do add a little bit of information that can be decoded by a special detector further downstream with this solution.” Fingerprinting simply analyses the content and extracts unique features to identify the content. Run against a database of reference fingerprints, a match identifies the rights owner of that content whether it is audio and video. Watermarking has a significant role in the protection and detection of rights infringements,
Alex Terpstra, Civolution CEO

36

such as illegal copying, and the technology is surprisingly robust, capable of surviving camcorder recording of screens. Civolution has developed the technology for the synchronization of OTT streams capable of realtime syncing of content delivery to the second screen for an enriched user experience. “We watermark the sound in the case where the broadcaster or content owner would like to create a second screen user experience that provides interactivity related to a specific TV show. It is important that the second screen device – smartphone, tablet or laptop – is properly synchronised to the moment that you consume the content in the home. You want to take out the impact of latency in the distribution of the signal, which could really mix up the interactive user experience because that latency can be quite different for cable, satellite or IPTV.

“If your interactive user experience asks for rather precise synchronisation then you would like to get rid of that latency issue by synchronising to the moment that the sound is coming from the TV in the consumer’s home. “The way we do that is that we watermark the sound at the moment of transmission. Then we make the device, for example an iPad, listen to the sound from the TV and we decode the watermark data and know to which channel you are tuned to and the exact moment of the timecode. So we can fully synchronise the user experience.” Civolution’s Sync Now technology enables the delivery of specific content, such as target advertising, related to the media consumed – additional programme information that in effect adds a specific programme-orientated channel on the second screen.


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Table of Contents for the Digital Edition of In Broadcast February 2012

In Broadcast - February 2012
Contents
Pictorvision Academy Award
The Ultimate Strategy to Win
Importance of Smooth Streaming
Sony Vegas Pro 11 GPU Speed Boost
Trilogy Communications Celebrates 25 years
CES 2012 Smarter Systems on Show
Vitec Videocom CEO Joop Janssen has the Answers
Space Saving 3D System
OpticamSWITCH Success at Swiss TV
In Broadcast February 2012 - 1
In Broadcast February 2012 - 2
In Broadcast February 2012 - Contents
In Broadcast February 2012 - Pictorvision Academy Award
In Broadcast February 2012 - 5
In Broadcast February 2012 - 6
In Broadcast February 2012 - 7
In Broadcast February 2012 - 8
In Broadcast February 2012 - 9
In Broadcast February 2012 - 10
In Broadcast February 2012 - 11
In Broadcast February 2012 - 12
In Broadcast February 2012 - 13
In Broadcast February 2012 - 14
In Broadcast February 2012 - 15
In Broadcast February 2012 - 16
In Broadcast February 2012 - 17
In Broadcast February 2012 - 18
In Broadcast February 2012 - 19
In Broadcast February 2012 - The Ultimate Strategy to Win
In Broadcast February 2012 - 21
In Broadcast February 2012 - 22
In Broadcast February 2012 - 23
In Broadcast February 2012 - 24
In Broadcast February 2012 - 25
In Broadcast February 2012 - 26
In Broadcast February 2012 - 27
In Broadcast February 2012 - 28
In Broadcast February 2012 - 29
In Broadcast February 2012 - 30
In Broadcast February 2012 - 31
In Broadcast February 2012 - 32
In Broadcast February 2012 - 33
In Broadcast February 2012 - Importance of Smooth Streaming
In Broadcast February 2012 - 35
In Broadcast February 2012 - 36
In Broadcast February 2012 - 37
In Broadcast February 2012 - 38
In Broadcast February 2012 - 39
In Broadcast February 2012 - Sony Vegas Pro 11 GPU Speed Boost
In Broadcast February 2012 - Trilogy Communications Celebrates 25 years
In Broadcast February 2012 - 42
In Broadcast February 2012 - 43
In Broadcast February 2012 - 44
In Broadcast February 2012 - 45
In Broadcast February 2012 - 46
In Broadcast February 2012 - 47
In Broadcast February 2012 - 48
In Broadcast February 2012 - CES 2012 Smarter Systems on Show
In Broadcast February 2012 - 50
In Broadcast February 2012 - 51
In Broadcast February 2012 - 52
In Broadcast February 2012 - 53
In Broadcast February 2012 - 54
In Broadcast February 2012 - Vitec Videocom CEO Joop Janssen has the Answers
In Broadcast February 2012 - Space Saving 3D System
In Broadcast February 2012 - 57
In Broadcast February 2012 - 58
In Broadcast February 2012 - 59
In Broadcast February 2012 - 60
In Broadcast February 2012 - 61
In Broadcast February 2012 - OpticamSWITCH Success at Swiss TV
In Broadcast February 2012 - 63
In Broadcast February 2012 - 64
In Broadcast February 2012 - 65
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In Broadcast February 2012 - 67
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In Broadcast February 2012 - 69
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