In Broadcast February 2012 - 35


InMEDIA

AmberFin And ATG Broadcast Extend Partnership
AmberFin’s channel partner relationship with ATG Broadcast now extends to include the Middle East.
AmberFin and ATG Broadcast have expanded their UK channel partnership agreement to encompass the Middle East. ATG Broadcast has been AmberFin’s channel partner in the UK since early 2011. It recently established a new sales and support division (ATG Broadcast Middle East FZ-LLC) based in Dubai Media City, Dubai. ATG Middle East will promote and support AmberFin’s iCR broadcast content ingest and file transcoding system including the recently introduced Unified Quality Control (UQC) module. UQC combines multiple tools for baseband checks during tape ingest, file-based post-ingest QC and overall operator-controlled QC including annotation and mark-up. “The Middle East market is one we understand well and which we are now able to support directly through our recently-opened regional office in Dubai Media City,” commented ATG Broadcast Managing Director Graham Day. “Broadcasters worldwide today recognise the huge gains in efficiency, flexibility and operational security they can achieve by switching from discrete film and tape to file-base operation. We have first-hand experience of integrating AmberFin’s iCR products into our own system designs. They are ideal for television networks and playout service-providers seeking a solution to the tasks of format manipulation and automated
AmberFin Chief Executive Officer Jeremy Deaner ATG Broadcast Managing Director Graham Day

quality-control in modern filebased workflows.” “The extended channel partnership agreement will help AmberFin build a higher profile with potential customers in an important regional market,” said AmberFin Chief Executive Officer Jeremy Deaner. “We recognise the need for a local presence in the Middle East. We have developed a close working relationship with ATG Broadcast in the UK and the decision to extend our relationship into the Middle East region makes sense on many different levels. Graham Day has an excellent understanding of this region, having spent a number of years working in Dubai. ATG Broadcast’s Dubai office manager, Hassan Ghoul is

somebody we have worked with before and know well.” Day sees significant potential for establishing iCR in this market, especially with its recently introduced Unified Quality Control (UQC) capabilities: “AmberFin’s iCR solution is unique in the market, given its ability to create a highquality file-based HD/SD master, provide unique file-conversion to multiple formats and implement appropriate levels of automated and manual quality-control, all within a single unified software environment. “Now is the right time to promote this technology to Middle East broadcasters. We know the relationship works well from our experiences in the UK.”

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Table of Contents for the Digital Edition of In Broadcast February 2012

In Broadcast - February 2012
Contents
Pictorvision Academy Award
The Ultimate Strategy to Win
Importance of Smooth Streaming
Sony Vegas Pro 11 GPU Speed Boost
Trilogy Communications Celebrates 25 years
CES 2012 Smarter Systems on Show
Vitec Videocom CEO Joop Janssen has the Answers
Space Saving 3D System
OpticamSWITCH Success at Swiss TV
In Broadcast February 2012 - 1
In Broadcast February 2012 - 2
In Broadcast February 2012 - Contents
In Broadcast February 2012 - Pictorvision Academy Award
In Broadcast February 2012 - 5
In Broadcast February 2012 - 6
In Broadcast February 2012 - 7
In Broadcast February 2012 - 8
In Broadcast February 2012 - 9
In Broadcast February 2012 - 10
In Broadcast February 2012 - 11
In Broadcast February 2012 - 12
In Broadcast February 2012 - 13
In Broadcast February 2012 - 14
In Broadcast February 2012 - 15
In Broadcast February 2012 - 16
In Broadcast February 2012 - 17
In Broadcast February 2012 - 18
In Broadcast February 2012 - 19
In Broadcast February 2012 - The Ultimate Strategy to Win
In Broadcast February 2012 - 21
In Broadcast February 2012 - 22
In Broadcast February 2012 - 23
In Broadcast February 2012 - 24
In Broadcast February 2012 - 25
In Broadcast February 2012 - 26
In Broadcast February 2012 - 27
In Broadcast February 2012 - 28
In Broadcast February 2012 - 29
In Broadcast February 2012 - 30
In Broadcast February 2012 - 31
In Broadcast February 2012 - 32
In Broadcast February 2012 - 33
In Broadcast February 2012 - Importance of Smooth Streaming
In Broadcast February 2012 - 35
In Broadcast February 2012 - 36
In Broadcast February 2012 - 37
In Broadcast February 2012 - 38
In Broadcast February 2012 - 39
In Broadcast February 2012 - Sony Vegas Pro 11 GPU Speed Boost
In Broadcast February 2012 - Trilogy Communications Celebrates 25 years
In Broadcast February 2012 - 42
In Broadcast February 2012 - 43
In Broadcast February 2012 - 44
In Broadcast February 2012 - 45
In Broadcast February 2012 - 46
In Broadcast February 2012 - 47
In Broadcast February 2012 - 48
In Broadcast February 2012 - CES 2012 Smarter Systems on Show
In Broadcast February 2012 - 50
In Broadcast February 2012 - 51
In Broadcast February 2012 - 52
In Broadcast February 2012 - 53
In Broadcast February 2012 - 54
In Broadcast February 2012 - Vitec Videocom CEO Joop Janssen has the Answers
In Broadcast February 2012 - Space Saving 3D System
In Broadcast February 2012 - 57
In Broadcast February 2012 - 58
In Broadcast February 2012 - 59
In Broadcast February 2012 - 60
In Broadcast February 2012 - 61
In Broadcast February 2012 - OpticamSWITCH Success at Swiss TV
In Broadcast February 2012 - 63
In Broadcast February 2012 - 64
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