In Broadcast - October/November 2011 - 87

OCTOBER/NOVEMBER 2011 | WWW.INBROADCAST.COM

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4/7/11

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InFORM
Visual Unity Debuts With MSI Service And vuMedia™
Visual Unity demonstrated how their branded integrated management Multiscreen Systems Integration and Content Delivery Network (MSI) services help broadcasters platform, Designed to give content to effectively integrate web and owners complete control over mobile delivery into their existing how their assets and brand are workflows and improve operational managed, vuMedia™ comprises performance, to meet the content four highly robust and scalable demands of today’s audiences and modules that can be seamlessly secure future revenues. Visual Unity deployed into existing workflows also presented their vuMedia™ to manage, automate and monitor platform that enables broadcasters multiscreen delivery: to enter the challenging world of • vuChannel™ for web-based and multiscreen media. mobile viewing, fully integrated into Visual Unity launched operations the station backend; earlier this year, borne out of the • vuDemand™ for VoD services, respected international SI Visual including billing and reporting; Connection (latterly KIT digital • vuMobile™ for mobile content Czech). Lead by President Tomas and applications; Petru and CEO Jakub Kabourek, • vuNet™ providing Content the team has more than 20 years Delivery Network (CDN) for experience with a proven record extended secure control over in the design and delivery of distribution. broadcast-IT convergent solutions Kabourek said that vuMedia™ for global brands, helping providers is the latest generation of a to meet the growing demand for multiscreen delivery platform online and mobile content. originally conceived and brought The company is based in Prague to market in 1998. with offices in London, Dubai and Kabourek added: “It has been Belgrade, supported by a 60-strong successfully deployed by team including 20 in-house clients worldwide to software developers. deliver sports, news, “Broadcasters entertainment who haven’t yet and music implemented content to a multiscreen wide range of strategy are connected missing out devices. The on more than p l a t f o r m ’s 78% of today’s robust and p o t e n t i a l modular audience and a architecture demographic of provides future big spenders” broadcasters says Petru. “For and content those already providing owners with almost multiscreen services, unlimited scalability, Visual Unity’s Multiscreen the process is Systems Integration Concept full redundancy, too often labourgeographical intensive and disjointed from their distribution, virtualised services main workflow, with the selection and automatic fail-over features.” and preparation of non-linear The recent success of content still performed manually. vuMedia™ has led Visual Unity to “In this dynamic environment, be shortlisted for two Connected very few traditional broadcast World 2011 awards, based on the System Integrators have the IT platform’s deployment at Czech skills to deliver a truly integrated TV’s iVysilani.cz service. This online multiscreen platform … Visual service allows viewers to watch one Unity offers extensive IP video of four Czech TV channels either in expertise combined with an pristine HD quality via a web-based inherent understanding of player or at lower bit rate streams traditional broadcast operations. on any mobile device.” This allows us to optimise existing Petru concluded: “VIsual Unity broadcast workflows to efficiently is well placed – with our unique deliver web and mobile content, blend of MSI services and software from the point of content planning development skills – to provide and creation to distribution and broadcasters and content owners audience engagement.” with clear direction on how to At IBC, Visual Unity showcased effectively reach new audiences on vuMedia™ the company’s newlynew screens in new ways.”

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In Broadcast - October/November 2011

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