In Broadcast - October/November 2011 - 4

WWW.INBROADCAST.COM | OCTOBER/NOVEMBER 2011

InNEWS
3ality Digital Acquires Element Technica
Stereoscopic 3D production technology innovator 3ality Digital has announced the acquisition of Element Technica, a company well-known for its manufacturing expertise, accessories, and mechanical engineering of motorised S3D camera rigs. 3ality Digital was named in the 2011 Inc. 500 list and is considered one of the fastest growing companies in the US. 3ality Digital will now be known as 3ality Technica. Steve Schklair, CEO of 3ality Technica, said: “As our primary competitor, we have always had great respect for Element Technica and their achievements. The complete compatibility and lack of redundancy between the companies has made this an ideal acquisition, strengthening the company’s position to provide the most advanced and dependable S3D solutions to the market. “Perhaps the greatest benefit of this acquisition will be to the motion picture and broadcast producers who will now have an unprecedented amount of tools and technology tailored to meet their specific needs.” Schklair says that the combined engineering skills will help push 3D production to levels of integration and refinement previously unmatched.
3ality Atom Epic Optimo configured 3D rig

Nordisk Film
Nordisk Film – a leading Scandinavian developer of content in movies, games, and music – has chosen Signiant for the creation of a digital file exchange ecosystem with its clients in the region and around the world. Founded in 1906, Nordisk Film has a staff of 1,625 full-time employees in Denmark, Sweden, Norway, and Finland. Nordisk Film generated a total revenue of €383 million in 2010. To manage file transfer and automate workflow processes, Nordisk Film has purchased the Signiant Manager, High availability (HA), with 11 Agents and Media Exchange. The Signiant technology will allow Nordisk to create completely automated provisioning workflows that are executed based on business rules, and in turn will increase efficiency.

Many of Hollywood’s major theatrical releases have been shot utilising these two companies. Also, companies like BSkyB, the world’s leading 3D broadcaster, and the HBS feeds from the FIFA World Cup have based their productions of live events on the backbone of 3ality Technica technology.

Film2Film
Cintel International has launched a new website ‘www.film2film.co.uk’ and a range of three ‘Film2Film’ 2K/4k image restoration packages for film archives and restoration companies. The ‘film in’ is the diTTo evolution 2K/4K film scanner from Cintel. The ‘film out’ is provided by CCG’s DEFINITYHD film recorder. Each Film2Film package includes Cintel’s imageMill2 real-time restoration system, including GRACE film grain and management, STEADY image stabilisation and ORIGIN dust and scratch reduction. Film2Film300 is the basic package which includes the new COLOURFLOW colour correction and timeline management tool. Film2Film400 adds RAIN colour correction from Marquise Technologies plus a fibre-channel SAN. Film2Film450 adds DIAMANT from HS-ART, which provides additional image restoration tools and 40Tb storage.

Autodesk Turn Up Flame Premium And Flare
4
At IBC Autodesk focused on the 2012 versions of Flame Premium software and Autodesk Flare software. The latest versions provide expanded creative and technical tools, enhanced stereoscopic viewing modes, increased format support and improved performance. Flame Premium, a unified solution for 3D visual effects and look development with innovative tools for interactive 3D compositing and colour grading, has been adopted by a wide swath of the post-production industry. In the early 1990s, Tim McGuire, CEO of Cutters Studios in Chicago, was one of the very first Flame customers. When his company teamed up with RingSide Creative in Detroit earlier this year, both companies jumped at the chance to standardise the facilities on Flame Premium. McGuire said: “We’re committed to giving our artists the best tools in the industry, and Autodesk tools have always been the best.”

Cutters Studios in Chicago used Autodesk Flame Premium 3D visual effects software to create “App,” a hilarious commercial spot for Bud Light. Image courtesy of Cutters Studios.

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In Broadcast - October/November 2011

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