In Broadcast - July/August 2011 - 19

19

iPad – The Game-Changer Cont.
funded corporation dropped the business bombshell that the BBC would launch “sometime in 2011” a fee-paying iPad-based iPlayer app in the US which would cost less than $10 per month. Note two things: iPad, discernible and viable revenue stream. We’ll say again: even the BBC gets it. But is there even more for the iPad to achieve than just running content? Again at the risk of using a cliché, iPads have become a recognised viable screen. Yet getting iPads in people’s hands could potentially not only offer more content market entry points but could also greatly assist operators in rolling out digital services without having to make the normal huge capital investments. Christopher Schouten, senior director of solutions marketing, Irdeto explained. “Clever pay-TV operators are working, and succeeding, in extending their relationship with consumers across platforms and connected devices. This ensures premium content can be accessed anytime and anywhere. By offering … multi-screen services, OTT and payTV providers can extend their brand into consumers’ homes beyond the TV screen. This helps retain customers and increases revenue streams. If this trend continues, someday, it may make sense for pay-TV operators to give away free tablet devices for media consumption. This model would be similar to mobile operators giving away free handsets in return for a minimum subscription obligation. Regardless, it is likely that in the near future, consumers will have much more choice about how to receive their pay media services beyond the set-top box (STB).” Going beyond the STB? Mobile operator business models? Now we’re somewhere rather different. Is this just too left-field? Well 108 million iPhone shipments later, you can’t deny that Apple may be interested in doing something similar with the iPad. Not surprisingly STB manufacturer ADB is somewhat not entirely taken with the idea. VP Strategy – middleware and consumer experience Paul Bristow, said “The iPad is a great companion device in that you can have an application that brings your existing Pay-TV service to it, as well as to your TV. However, this is different from having the iPad replace your set-top box. To watch iPad content on your TV - until Apple starts providing networking compatibility to nonApple devices - you need to either physically plug your iPad into your TV with an Apple HDMI adaptor, or plug-in an Apple-TV box to your TV…Not forgetting of course that some of the other very important tasks that an advanced [STB] performs are simply not available on the iPad. Not to mention that if your iPad is your set-top box, and it’s not in the room, you can’t watch TV.” Point taken. But you can’t help feeling that someone is going to test out Bristow’s proposition. If only for the fact that there’s going to be so many tablets out there. Apple launched the iPad 2 in Japan, Hong Kong, Korea, Singapore, China, India, Israel, Korea, Macau, Malaysia, Philippines, Singapore, South Africa, Turkey and the UAE at the end of April 2011. And then there’s the Android platform which among its many OEMs - soon to include Sony is shipping in even greater volumes. In its first year, the iPad can claim to have changed the game. By the end of its second year, it could be the driver of playing another game altogether.
The iPad is a great companion device in that you can have an application that brings your existing Pay-TV service to it, as well as to your TV.

0

1

2

3

4

5

6

7

8

9

10

11

12

0

1

2

3

4

5

6

7

8

9

10

11

12

Whiteoaks Broadcast Ad 210x148.5.indd 1

16/3/11 09:03:20


http://www.linkedin.com/home?trk=hb_tab_home_top http://www.twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player http://www.facebook.com/pages/InBroadcast-e-zine/226166444076212 http://www.inbroadcast.com http://www.whiteoaks.co.uk http://www.whiteoaks.co.uk

In Broadcast - July/August 2011

Table of Contents for the Digital Edition of In Broadcast - July/August 2011

In Broadcast - July/August 2011
Contents
Whats New in Our Global Village
iPad The Game Changer
Outside Broadcasters Feel the Pinch
Innovative Camera Supports - Beyond the Tripod
IP-Based Remote Television Studio Control
Trilogy's Gemini - Pioneering the Use of IP in Broadcast Intercom
The Ears Have It: The Drive for Better Sounding Mobile Content
IBC Sneak Peak
Monitoring Systems For Today's Digital, Multiplatform Era
New Developments in Broadcast Test and Measurement
In Broadcast - July/August 2011 - Intro
In Broadcast - July/August 2011 - In Broadcast - July/August 2011
In Broadcast - July/August 2011 - Cover2
In Broadcast - July/August 2011 - Contents
In Broadcast - July/August 2011 - Whats New in Our Global Village
In Broadcast - July/August 2011 - 5
In Broadcast - July/August 2011 - 6
In Broadcast - July/August 2011 - 7
In Broadcast - July/August 2011 - 8
In Broadcast - July/August 2011 - 9
In Broadcast - July/August 2011 - 10
In Broadcast - July/August 2011 - 11
In Broadcast - July/August 2011 - 12
In Broadcast - July/August 2011 - 13
In Broadcast - July/August 2011 - 14
In Broadcast - July/August 2011 - 15
In Broadcast - July/August 2011 - 16
In Broadcast - July/August 2011 - 17
In Broadcast - July/August 2011 - iPad The Game Changer
In Broadcast - July/August 2011 - 19
In Broadcast - July/August 2011 - 20
In Broadcast - July/August 2011 - 21
In Broadcast - July/August 2011 - Outside Broadcasters Feel the Pinch
In Broadcast - July/August 2011 - 23
In Broadcast - July/August 2011 - 24
In Broadcast - July/August 2011 - 25
In Broadcast - July/August 2011 - 26
In Broadcast - July/August 2011 - 27
In Broadcast - July/August 2011 - 28
In Broadcast - July/August 2011 - 29
In Broadcast - July/August 2011 - 30
In Broadcast - July/August 2011 - 31
In Broadcast - July/August 2011 - Innovative Camera Supports - Beyond the Tripod
In Broadcast - July/August 2011 - 33
In Broadcast - July/August 2011 - 34
In Broadcast - July/August 2011 - 35
In Broadcast - July/August 2011 - 36
In Broadcast - July/August 2011 - 37
In Broadcast - July/August 2011 - IP-Based Remote Television Studio Control
In Broadcast - July/August 2011 - 39
In Broadcast - July/August 2011 - Trilogy's Gemini - Pioneering the Use of IP in Broadcast Intercom
In Broadcast - July/August 2011 - 41
In Broadcast - July/August 2011 - 42
In Broadcast - July/August 2011 - 43
In Broadcast - July/August 2011 - The Ears Have It: The Drive for Better Sounding Mobile Content
In Broadcast - July/August 2011 - 45
In Broadcast - July/August 2011 - IBC Sneak Peak
In Broadcast - July/August 2011 - 47
In Broadcast - July/August 2011 - 48
In Broadcast - July/August 2011 - 49
In Broadcast - July/August 2011 - 50
In Broadcast - July/August 2011 - 51
In Broadcast - July/August 2011 - 52
In Broadcast - July/August 2011 - 53
In Broadcast - July/August 2011 - 54
In Broadcast - July/August 2011 - 55
In Broadcast - July/August 2011 - Monitoring Systems For Today's Digital, Multiplatform Era
In Broadcast - July/August 2011 - 57
In Broadcast - July/August 2011 - 58
In Broadcast - July/August 2011 - 59
In Broadcast - July/August 2011 - New Developments in Broadcast Test and Measurement
In Broadcast - July/August 2011 - 61
In Broadcast - July/August 2011 - 62
In Broadcast - July/August 2011 - 63
In Broadcast - July/August 2011 - 64
In Broadcast - July/August 2011 - 65
In Broadcast - July/August 2011 - 66
In Broadcast - July/August 2011 - 67
In Broadcast - July/August 2011 - 68
In Broadcast - July/August 2011 - 69
In Broadcast - July/August 2011 - 70
In Broadcast - July/August 2011 - 71
In Broadcast - July/August 2011 - 72
In Broadcast - July/August 2011 - 73
In Broadcast - July/August 2011 - 74
In Broadcast - July/August 2011 - Cover4
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com