In Broadcast - July/August 2011 - 19


19

iPad – The Game-Changer Cont.
funded corporation dropped the business bombshell that the BBC would launch “sometime in 2011” a fee-paying iPad-based iPlayer app in the US which would cost less than $10 per month. Note two things: iPad, discernible and viable revenue stream. We’ll say again: even the BBC gets it. But is there even more for the iPad to achieve than just running content? Again at the risk of using a cliché, iPads have become a recognised viable screen. Yet getting iPads in people’s hands could potentially not only offer more content market entry points but could also greatly assist operators in rolling out digital services without having to make the normal huge capital investments. Christopher Schouten, senior director of solutions marketing, Irdeto explained. “Clever pay-TV operators are working, and succeeding, in extending their relationship with consumers across platforms and connected devices. This ensures premium content can be accessed anytime and anywhere. By offering … multi-screen services, OTT and payTV providers can extend their brand into consumers’ homes beyond the TV screen. This helps retain customers and increases revenue streams. If this trend continues, someday, it may make sense for pay-TV operators to give away free tablet devices for media consumption. This model would be similar to mobile operators giving away free handsets in return for a minimum subscription obligation. Regardless, it is likely that in the near future, consumers will have much more choice about how to receive their pay media services beyond the set-top box (STB).” Going beyond the STB? Mobile operator business models? Now we’re somewhere rather different. Is this just too left-field? Well 108 million iPhone shipments later, you can’t deny that Apple may be interested in doing something similar with the iPad. Not surprisingly STB manufacturer ADB is somewhat not entirely taken with the idea. VP Strategy – middleware and consumer experience Paul Bristow, said “The iPad is a great companion device in that you can have an application that brings your existing Pay-TV service to it, as well as to your TV. However, this is different from having the iPad replace your set-top box. To watch iPad content on your TV - until Apple starts providing networking compatibility to nonApple devices - you need to either physically plug your iPad into your TV with an Apple HDMI adaptor, or plug-in an Apple-TV box to your TV…Not forgetting of course that some of the other very important tasks that an advanced [STB] performs are simply not available on the iPad. Not to mention that if your iPad is your set-top box, and it’s not in the room, you can’t watch TV.” Point taken. But you can’t help feeling that someone is going to test out Bristow’s proposition. If only for the fact that there’s going to be so many tablets out there. Apple launched the iPad 2 in Japan, Hong Kong, Korea, Singapore, China, India, Israel, Korea, Macau, Malaysia, Philippines, Singapore, South Africa, Turkey and the UAE at the end of April 2011. And then there’s the Android platform which among its many OEMs - soon to include Sony is shipping in even greater volumes. In its first year, the iPad can claim to have changed the game. By the end of its second year, it could be the driver of playing another game altogether.
The iPad is a great companion device in that you can have an application that brings your existing Pay-TV service to it, as well as to your TV.

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Table of Contents for the Digital Edition of In Broadcast - July/August 2011

In Broadcast - July/August 2011
Contents
Whats New in Our Global Village
iPad The Game Changer
Outside Broadcasters Feel the Pinch
Innovative Camera Supports - Beyond the Tripod
IP-Based Remote Television Studio Control
Trilogy's Gemini - Pioneering the Use of IP in Broadcast Intercom
The Ears Have It: The Drive for Better Sounding Mobile Content
IBC Sneak Peak
Monitoring Systems For Today's Digital, Multiplatform Era
New Developments in Broadcast Test and Measurement
In Broadcast - July/August 2011 - Intro
In Broadcast - July/August 2011 - In Broadcast - July/August 2011
In Broadcast - July/August 2011 - Cover2
In Broadcast - July/August 2011 - Contents
In Broadcast - July/August 2011 - Whats New in Our Global Village
In Broadcast - July/August 2011 - 5
In Broadcast - July/August 2011 - 6
In Broadcast - July/August 2011 - 7
In Broadcast - July/August 2011 - 8
In Broadcast - July/August 2011 - 9
In Broadcast - July/August 2011 - 10
In Broadcast - July/August 2011 - 11
In Broadcast - July/August 2011 - 12
In Broadcast - July/August 2011 - 13
In Broadcast - July/August 2011 - 14
In Broadcast - July/August 2011 - 15
In Broadcast - July/August 2011 - 16
In Broadcast - July/August 2011 - 17
In Broadcast - July/August 2011 - iPad The Game Changer
In Broadcast - July/August 2011 - 19
In Broadcast - July/August 2011 - 20
In Broadcast - July/August 2011 - 21
In Broadcast - July/August 2011 - Outside Broadcasters Feel the Pinch
In Broadcast - July/August 2011 - 23
In Broadcast - July/August 2011 - 24
In Broadcast - July/August 2011 - 25
In Broadcast - July/August 2011 - 26
In Broadcast - July/August 2011 - 27
In Broadcast - July/August 2011 - 28
In Broadcast - July/August 2011 - 29
In Broadcast - July/August 2011 - 30
In Broadcast - July/August 2011 - 31
In Broadcast - July/August 2011 - Innovative Camera Supports - Beyond the Tripod
In Broadcast - July/August 2011 - 33
In Broadcast - July/August 2011 - 34
In Broadcast - July/August 2011 - 35
In Broadcast - July/August 2011 - 36
In Broadcast - July/August 2011 - 37
In Broadcast - July/August 2011 - IP-Based Remote Television Studio Control
In Broadcast - July/August 2011 - 39
In Broadcast - July/August 2011 - Trilogy's Gemini - Pioneering the Use of IP in Broadcast Intercom
In Broadcast - July/August 2011 - 41
In Broadcast - July/August 2011 - 42
In Broadcast - July/August 2011 - 43
In Broadcast - July/August 2011 - The Ears Have It: The Drive for Better Sounding Mobile Content
In Broadcast - July/August 2011 - 45
In Broadcast - July/August 2011 - IBC Sneak Peak
In Broadcast - July/August 2011 - 47
In Broadcast - July/August 2011 - 48
In Broadcast - July/August 2011 - 49
In Broadcast - July/August 2011 - 50
In Broadcast - July/August 2011 - 51
In Broadcast - July/August 2011 - 52
In Broadcast - July/August 2011 - 53
In Broadcast - July/August 2011 - 54
In Broadcast - July/August 2011 - 55
In Broadcast - July/August 2011 - Monitoring Systems For Today's Digital, Multiplatform Era
In Broadcast - July/August 2011 - 57
In Broadcast - July/August 2011 - 58
In Broadcast - July/August 2011 - 59
In Broadcast - July/August 2011 - New Developments in Broadcast Test and Measurement
In Broadcast - July/August 2011 - 61
In Broadcast - July/August 2011 - 62
In Broadcast - July/August 2011 - 63
In Broadcast - July/August 2011 - 64
In Broadcast - July/August 2011 - 65
In Broadcast - July/August 2011 - 66
In Broadcast - July/August 2011 - 67
In Broadcast - July/August 2011 - 68
In Broadcast - July/August 2011 - 69
In Broadcast - July/August 2011 - 70
In Broadcast - July/August 2011 - 71
In Broadcast - July/August 2011 - 72
In Broadcast - July/August 2011 - 73
In Broadcast - July/August 2011 - 74
In Broadcast - July/August 2011 - Cover4
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