In Broadcast - July/August 2011 - 16


16

IN THE NEWS
‘A Golden Age For The Digitally Empowered’
A new collaborative Entertainment & Media industry emerges from the recession but who will pay for content and infrastructure? This is a golden age for the empowered consumer, with the demand for digital experiences increasing and becoming the norm, according to the latest Global Entertainment & Media Outlook 2011-2015 from PwC. In many markets, including the UK, the entertainment & media (E&M) industry emerging from the recession has been profoundly changed as the ongoing consumer migration to digital has accelerated, due largely to the technology revolution in devices. After a 3.2% bounce-back in 2010 from the previous year’s decline, the UK E&M market will grow by 3.7% compounded annually from 2011 – 2015 to a value of £59.6 billion. The only segment of the UK market set for double digit growth over the period will be internet advertising 11.2 per cent Compound Annual Growth Rate (CAGR) with these digital advertising revenues representing important new sources of income for traditional media owners expanding onto new platforms and devices. Phil Stokes, Head of Entertainment and Media at PwC, said: “The coming five years will see digital technologies progressively increase their influence across the industry, and that rapid change in technologies and consumer behaviours will continue across all E&M segments.” The past year has seen the strategic focus of E&M executives switch positively from inward to outward, as companies embrace multi-partner collaboration along the value chain. Digital technologies provide the focus and opportunity for these collaborations and can be seen as the central driver of future operating
PwC’s Phil Stokes

TSL Acquires Celtic Audio
is projected to grow by 4.8% compounded annually from 2011 – 2015 to a value of £17.7 billion. UK consumer spending on media will grow more slowly at 2.7% CAGR to reach £32.7 billion in 2015 , with a further £9.2 billion of spending on internet access (2011-2015 CAGR of 5.2%). Stokes said: “With advertising revenues returning to pre-recession levels, the advertising pound is being spent in many new and different ways. Product placement, sophisticated social media campaigns and internet advertising are all becoming part of truly multi-media campaigns for advertisers who are themselves increasingly involved in a dynamic conversation with their customers.” The ongoing shift to digital formats continued globally in 2010. Technology is again becoming a differentiator of competitive advantage within media companies – it is no longer enough to think of technology as an isolated or enabling element of enterprise: it is the enterprise. Stokes said: “The market moves quickly and media companies need to be agile to move with the times. The migration of consumers to the internet coupled with a wealth of devices offering access on the move and the explosion of the application market offers many companies the opportunity to monetise their content. This is a golden age for consumers who have never had it so good when it comes to accessing premium content (often free) over multiple devices. This is likely to prove unsustainable, posing a fundamental question for the E&M, technology and communications industries and for governments worldwide: who will meet the cost of the next generation of content and infrastructure?” TSL has acquired Celtic Audio Ltd, a UK company that specialises in the development of professional audio technology enabling the flexible and accurate monitoring of sound. Quality control of sound in today’s multichannel environment is crucial, where any fault or error must be detected and resolved in order to maintain the excellence of the output. TSL Managing Director David Phillips said: “For many years Celtic Audio has worked closely with our Professional Products Group to assist with the design and manufacture of our range of audio monitoring products. “The full acquisition of Celtic Audio now consolidates all of the engineering and design expertise under one company, Television Systems Limited.” David Lyon, a director of Celtic Audio, will act as a design consultant to TSL; fellow Celtic Audio Director John Watkinson will concentrate on his many other activities; and Managing Director David Lambert will probably retire after 52 years in the industry once the acquisition handover is complete. All three are well-known, highly respected industry experts, with Watkinson having written numerous books including The Art of Digital Audio, which has long been the standard reference work in the industry. According to Lambert: “We have very much enjoyed working with TSL on a variety of audio technology projects; our award winning designs have contributed to their achievements as they expand their professional audio technology range. We are pleased that Celtic has now been formally absorbed into TSL and we wish the company the best as it continues to market high quality, innovative audio monitoring products to the broadcast market.”

models, consumer relationships and profitable revenue growth. “As consumers choose where to spend both their time and their money the key word for media executives to focus on is relevance. Why is their brand relevant to people, why is their content relevant? Ultimately, why will people choose to spend time and money with them rather than their competitors?” said Stokes. “Answering that question requires management focus on the core fundamentals on why that company exists. Action as a result across the industry will include a wave of acquisitions and disposals, innovative collaboration and new business models in order to satisfy the needs of the increasingly powerful customer.” PwC’s E&M Outlook says that, convenience, experience and quality are the key ingredients that matter to consumers when choosing from the menu of content and delivery channels available. Alongside these sit participation and privilege. Consumers enjoy playing an active role in shaping their content plus they are happy to pay for privileges which enable them to “jump the queue” to get earlier access to content. The challenge for companies is to turn these five attributes – convenience, experience, quality, participation and privilege – into sustainable, profitable and engaged relationships with the consumer by offering advantages which outweigh the attractiveness of free or pirated content. Advertising recovers and grows faster than spending by consumers. Of the 13 segments covered in the report, advertising recorded the largest year-on-year swing in the UK, rebounding at 9% in 2010 from an 11.3% slump in 2009. In 2010, the UK had an advertising market of £14.0 billion which


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Table of Contents for the Digital Edition of In Broadcast - July/August 2011

In Broadcast - July/August 2011
Contents
Whats New in Our Global Village
iPad The Game Changer
Outside Broadcasters Feel the Pinch
Innovative Camera Supports - Beyond the Tripod
IP-Based Remote Television Studio Control
Trilogy's Gemini - Pioneering the Use of IP in Broadcast Intercom
The Ears Have It: The Drive for Better Sounding Mobile Content
IBC Sneak Peak
Monitoring Systems For Today's Digital, Multiplatform Era
New Developments in Broadcast Test and Measurement
In Broadcast - July/August 2011 - Intro
In Broadcast - July/August 2011 - In Broadcast - July/August 2011
In Broadcast - July/August 2011 - Cover2
In Broadcast - July/August 2011 - Contents
In Broadcast - July/August 2011 - Whats New in Our Global Village
In Broadcast - July/August 2011 - 5
In Broadcast - July/August 2011 - 6
In Broadcast - July/August 2011 - 7
In Broadcast - July/August 2011 - 8
In Broadcast - July/August 2011 - 9
In Broadcast - July/August 2011 - 10
In Broadcast - July/August 2011 - 11
In Broadcast - July/August 2011 - 12
In Broadcast - July/August 2011 - 13
In Broadcast - July/August 2011 - 14
In Broadcast - July/August 2011 - 15
In Broadcast - July/August 2011 - 16
In Broadcast - July/August 2011 - 17
In Broadcast - July/August 2011 - iPad The Game Changer
In Broadcast - July/August 2011 - 19
In Broadcast - July/August 2011 - 20
In Broadcast - July/August 2011 - 21
In Broadcast - July/August 2011 - Outside Broadcasters Feel the Pinch
In Broadcast - July/August 2011 - 23
In Broadcast - July/August 2011 - 24
In Broadcast - July/August 2011 - 25
In Broadcast - July/August 2011 - 26
In Broadcast - July/August 2011 - 27
In Broadcast - July/August 2011 - 28
In Broadcast - July/August 2011 - 29
In Broadcast - July/August 2011 - 30
In Broadcast - July/August 2011 - 31
In Broadcast - July/August 2011 - Innovative Camera Supports - Beyond the Tripod
In Broadcast - July/August 2011 - 33
In Broadcast - July/August 2011 - 34
In Broadcast - July/August 2011 - 35
In Broadcast - July/August 2011 - 36
In Broadcast - July/August 2011 - 37
In Broadcast - July/August 2011 - IP-Based Remote Television Studio Control
In Broadcast - July/August 2011 - 39
In Broadcast - July/August 2011 - Trilogy's Gemini - Pioneering the Use of IP in Broadcast Intercom
In Broadcast - July/August 2011 - 41
In Broadcast - July/August 2011 - 42
In Broadcast - July/August 2011 - 43
In Broadcast - July/August 2011 - The Ears Have It: The Drive for Better Sounding Mobile Content
In Broadcast - July/August 2011 - 45
In Broadcast - July/August 2011 - IBC Sneak Peak
In Broadcast - July/August 2011 - 47
In Broadcast - July/August 2011 - 48
In Broadcast - July/August 2011 - 49
In Broadcast - July/August 2011 - 50
In Broadcast - July/August 2011 - 51
In Broadcast - July/August 2011 - 52
In Broadcast - July/August 2011 - 53
In Broadcast - July/August 2011 - 54
In Broadcast - July/August 2011 - 55
In Broadcast - July/August 2011 - Monitoring Systems For Today's Digital, Multiplatform Era
In Broadcast - July/August 2011 - 57
In Broadcast - July/August 2011 - 58
In Broadcast - July/August 2011 - 59
In Broadcast - July/August 2011 - New Developments in Broadcast Test and Measurement
In Broadcast - July/August 2011 - 61
In Broadcast - July/August 2011 - 62
In Broadcast - July/August 2011 - 63
In Broadcast - July/August 2011 - 64
In Broadcast - July/August 2011 - 65
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In Broadcast - July/August 2011 - Cover4
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