In Broadcast - May/June 2011 - 4


4

WWW.INBROADCAST.COM | MAY/JUNE 2011

IN THE NEWS
Sony premieres SRMASTER technology
Sony demonstrated the continued evolution of its HDCAM-SR technology into a file-based workflow. Among the innovative new products on display at NAB under the umbrella of the SRMASTER platform were: a studio deck; multiple portable field recorders; a data transfer unit; the camcorder; as well as SRMemory media. “The HDCAM SR format is well entrenched in the post production industry and is the de-facto standard for mastering, on-set recording and deliverables,” said Peter Sykes, Strategic Marketing Manager, Sony Professional, Sony Europe. “Sony is firmly committed to file-based production and we are continuing to develop the SR workflow with the launch of these innovative products. This is the next generation of the format.” Through SRMASTER, Sony is making the SR codec available as a file for the first time. The same compression scheme that resides on the HDCAM-SR Digital tape is now available as data files for native post production workflows. This includes SR-Lite 220Mbps, the visually lossless SR-SQ 440Mbps, and SR-HQ 880Mbps. Sony is also actively working with vendors to support the SR File, and the codec is already supported for direct to edit workflow with Apple Final Cut Pro, Avid, Blackmagic Davinci, FilmLight and others. Sony demonstrated its upgrade path to file-based production, as well as new SRMemory solid-state media; all designed to allow HDCAMSR technology to meet the current and future needs of cinematic and television production. “It’s part of a hybrid strategy to give professionals the best of both the tape and file-based worlds – while at the same time offering security, interoperability, flexibility and scalability,” Sykes said. “SR has always been inherently file-based in nature; the incorporation of solid-state media simply enhances the format’s inherent file-based design and brings speed I/O technology running at 10 Gb/s that brings together highspeed data transfer and HD display on to a single cable. It is currently available on the Apple MacBook Pro line. The Matrox MXO2 devices provide broadcast-quality video and audio capture, monitoring, output, and H.264 encoding for use with leading editing and content creation applications. The full range of Thunderbolt technology enabled Matrox MXO2 devices will be

OConnor launches 2065 Fluid Head
OConnor launched the 2065 Fluid Head which is designed to handle popular digital cameras like the Red One, Sony F-35, and ARRI Alexa at NAB 2011. The 2065 is loaded with the same popular features and controls that have made OConnor fluid heads the favorites of cinematographers worldwide. Users will enjoy the benefits of OConnor’s stepless, ultra-smooth pan and tilt fluid drag – specifically designed to deliver the ultimate control and stability necessary for film-style shooting. OConnor’s patented sinusoidal counterbalance system provides true, accurate balance at any point in the tilt range. Replacing the renowned 2060HD, the new 2065 shares the ergonomic design of OConnor’s higher-payload fluid heads like the popular 2575D and 120EX models. Pan and tilt breaks are conveniently located on the left side of the head - so operation is both intuitive and familiar. The 2065 also offers many of the same popular features as the 120EX. The platform is equipped with dual scales, one on each side, and four handle rosettes

Huge data files from the F65 HDCAM will be catered for by SRMASTER

SR’s proven quality to an even wider audience. The same on-set recording and mastering standard can now be natively accessed as a file.” The addition of new SRMemory solid state media will deliver rapid transfer rates of 5 Gb/s sustained speeds, and storage capacity of 256MB, 512MB, and up to 1TB. The SRMemory solid state media is robust and extremely secure, with powerful data protection. It is therefore ideal media for future high-end production, with native acquisition capabilities for applications such as 3D 1080p and higher resolutions up to true 4K and beyond.

Matrox to add Thunderbolt I/O
Matrox demonstrated MXO2 devices featuring Thunderbolt technology running with Final Cut Pro on the new 15-inch MacBook Pro at NAB. Matrox announced Matrox MXO2 devices featuring the all-new Thunderbolt technology developed by Intel and brought to market with collaboration from Apple. Thunderbolt technology is a high-

available from authorized dealers worldwide in July this year. Matrox Thunderbolt adapters for all MXO2 devices can be purchased as an add-on.

OConnor 2065 for digital cameras

Matrox MXO2 with Thunderbolt technology

allow operation from either side of the head, or front or back mounting. A handy one-touch platform release lever enables one finger or hand action to undo the safety catch and open the lever, which speeds deployment and location changes in the field. With a greater payload and drag than its predecessor, this new head weighs just 22.9 lbs. (10.4 kg) and has a payload of 0-71 lbs. (32.2 kg).

A Better Future For Your Digital Content
To find out how StorNext has helped over 3,000 customers with performance workflows and digital archives visit www.quantum.com/me

or call + 44 1344 353 574
softwareinfo@quantum.com


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Table of Contents for the Digital Edition of In Broadcast - May/June 2011

In Broadcast - May/June 2011
NAB Emerging From Behind the Cloud
Contents
Communicating With Your Market
Autoscript’s Rapid Reaction Force
Bringing It and Broadcast Together
Broadcast Batteries Today and Tomorrow
New Developments in Broadcast Subtitling and Captioning
New Developments in Fibre
Multi-Format Encoding
Live Production
Gekko Leds in Film and Broadcast
Marketplace
The Fibre Alternative
In Broadcast - May/June 2011 - NAB Emerging From Behind the Cloud
In Broadcast - May/June 2011 - Cover2
In Broadcast - May/June 2011 - Contents
In Broadcast - May/June 2011 - 4
In Broadcast - May/June 2011 - 5
In Broadcast - May/June 2011 - 6
In Broadcast - May/June 2011 - 7
In Broadcast - May/June 2011 - 8
In Broadcast - May/June 2011 - 9
In Broadcast - May/June 2011 - 10
In Broadcast - May/June 2011 - 11
In Broadcast - May/June 2011 - 12
In Broadcast - May/June 2011 - Communicating With Your Market
In Broadcast - May/June 2011 - Autoscript’s Rapid Reaction Force
In Broadcast - May/June 2011 - 15
In Broadcast - May/June 2011 - Bringing It and Broadcast Together
In Broadcast - May/June 2011 - 17
In Broadcast - May/June 2011 - 18
In Broadcast - May/June 2011 - 19
In Broadcast - May/June 2011 - 20
In Broadcast - May/June 2011 - 21
In Broadcast - May/June 2011 - Broadcast Batteries Today and Tomorrow
In Broadcast - May/June 2011 - 23
In Broadcast - May/June 2011 - 24
In Broadcast - May/June 2011 - 25
In Broadcast - May/June 2011 - 26
In Broadcast - May/June 2011 - 27
In Broadcast - May/June 2011 - 28
In Broadcast - May/June 2011 - 29
In Broadcast - May/June 2011 - New Developments in Broadcast Subtitling and Captioning
In Broadcast - May/June 2011 - 31
In Broadcast - May/June 2011 - 32
In Broadcast - May/June 2011 - 33
In Broadcast - May/June 2011 - New Developments in Fibre
In Broadcast - May/June 2011 - 35
In Broadcast - May/June 2011 - 36
In Broadcast - May/June 2011 - 37
In Broadcast - May/June 2011 - Multi-Format Encoding
In Broadcast - May/June 2011 - 39
In Broadcast - May/June 2011 - Live Production
In Broadcast - May/June 2011 - 41
In Broadcast - May/June 2011 - Gekko Leds in Film and Broadcast
In Broadcast - May/June 2011 - 43
In Broadcast - May/June 2011 - Marketplace
In Broadcast - May/June 2011 - 45
In Broadcast - May/June 2011 - The Fibre Alternative
In Broadcast - May/June 2011 - 47
In Broadcast - May/June 2011 - 48
In Broadcast - May/June 2011 - Cover3
In Broadcast - May/June 2011 - Cover4
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