In Broadcast - May/June 2011 - 14


14

WWW.INBROADCAST.COM | MAY/JUNE 2011

OPINION
Autoscript’s Rapid Reaction Force
The best innovation is customer led but only companies with the capability to react can deliver it
By Brian Larter
According to the IABM’s latest survey, the global broadcast manufacturing industry has turned a corner and that by the end of 2012 the market will be back to the levels of pre-recessionary 2008. Its forecast may well be true but the evidence of our own eyes is that the industry is cautiously building for the future and that investment decisions among broadcasters is tempered by strict new policies that place value for money at the top of the agenda. Rightly so. The industry cannot afford to be profligate in procurement when the media economy is so fragile. In a recession people don’t stop investing, they tend to consider those investment choices more wisely. In times of austerity procurement needs to be even more agile in its choice of supplier. It’s fair to say that we entered 2010 very apprehensively, but despite the predictions of doom we didn’t see a decline in business. Entering 201112 business remains brisk not that Autoscript has not had to battle to win custom. But the figures don’t lie. We retain a solid 65 percent share of the global prompting market in large part because we continue to innovate new technology around core products and services which are proven to deliver that return on investment.
Brian Larter, Worldwide Managing Director

which is financially secure and here for their needs today, tomorrow and beyond. BskyB, for example, selected Autoscript to equip all the studios in its new Harlequin 1 broadcast and sports news production complex with a complete prompting solution including our LED On-Camera Units and WinPlus software. Paul Northam, Harlequin 1 Studios Project Manager was particularly impressed with the high quality construction of Autoscript’s oncamera units. “They are robust and well engineered, which is important as they will be moved around the studios a lot,” he said. In a separate project and a separate procurement process, Autoscript won the tender to upgrade the prompting equipment at Sky News when it moved to an all-HD studio last May. Jon Bennett, Head of Studio Output, Sky News, declared that they were looking for “reliable, legible systems which could be used in a brightly-lit studio as well as in natural daylight. Autoscript’s tools fit the bill in every respect.” A similar rationale lay behind Peel Media’s decision, via systems integrator TSL, to adopt Autoscript prompting equipment for its MediaCityUK production studio at Salford Quays which opens for business very shortly. Two large studios have been equipped with four LED On-Camera units plus dedicated PCs with WinPlus prompting software. A smaller studio contains two LED On-Camera units as well as its own prompt PC with WinPlus. “When it came to selecting prompting equipment for these state-of-the-art

LED 17” on camera unit

studios, Autoscript was the obvious choice,” said Head of Studios, Andy Waters. “Autoscript is widely recognized as the industry leader, and the company is without question known for delivering quality products and great service.” These are fabulous plaudits for key contracts within flagship infrastructure projects and ones which make us very proud but not, I hope, complacent. We could point to similar selections of our equipment at BBC North, BBC Westminster and BBC Cambridge and as far afield as Abu Dhabi, Romania and India.

with the public down the barrel of the lens, then the failure is a result of compromise. I’m alarmed because failure at any level gives prompting a bad reputation. Autoscript is not in the market of providing the cheapest prompting option money can buy. But you are guaranteed that the product will work, will survive the rigours of daily use and that the talent can concentrate on what they do best rather than worry whether they are going to hit their mark. Unfortunately the prompting sector has been cheapened by poor quality product that is simply not up to the job and by companies that won’t provide the security of service nor ability to respond to client needs. Autoscript has a track record of innovation in this field. It is part of its DNA. In the mid-1980s it was the first company to deliver a DOSbased newsroom prompting system and then the first to develop for Microsoft Windows. With Windowsmachines ubiquitous among broadcast operations Autoscript was not alone among professional equipment

Proven durability
Clients understand they are buying into products of proven durability and into a company backed by all the resources of the Vitec Group

Mission critical, not a bolt-on
If broadcasters install a multi-million pound studio with the very latest equipment, only for the whole system to fall down live on air because the presenter cannot properly engage


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Table of Contents for the Digital Edition of In Broadcast - May/June 2011

In Broadcast - May/June 2011
NAB Emerging From Behind the Cloud
Contents
Communicating With Your Market
Autoscript’s Rapid Reaction Force
Bringing It and Broadcast Together
Broadcast Batteries Today and Tomorrow
New Developments in Broadcast Subtitling and Captioning
New Developments in Fibre
Multi-Format Encoding
Live Production
Gekko Leds in Film and Broadcast
Marketplace
The Fibre Alternative
In Broadcast - May/June 2011 - NAB Emerging From Behind the Cloud
In Broadcast - May/June 2011 - Cover2
In Broadcast - May/June 2011 - Contents
In Broadcast - May/June 2011 - 4
In Broadcast - May/June 2011 - 5
In Broadcast - May/June 2011 - 6
In Broadcast - May/June 2011 - 7
In Broadcast - May/June 2011 - 8
In Broadcast - May/June 2011 - 9
In Broadcast - May/June 2011 - 10
In Broadcast - May/June 2011 - 11
In Broadcast - May/June 2011 - 12
In Broadcast - May/June 2011 - Communicating With Your Market
In Broadcast - May/June 2011 - Autoscript’s Rapid Reaction Force
In Broadcast - May/June 2011 - 15
In Broadcast - May/June 2011 - Bringing It and Broadcast Together
In Broadcast - May/June 2011 - 17
In Broadcast - May/June 2011 - 18
In Broadcast - May/June 2011 - 19
In Broadcast - May/June 2011 - 20
In Broadcast - May/June 2011 - 21
In Broadcast - May/June 2011 - Broadcast Batteries Today and Tomorrow
In Broadcast - May/June 2011 - 23
In Broadcast - May/June 2011 - 24
In Broadcast - May/June 2011 - 25
In Broadcast - May/June 2011 - 26
In Broadcast - May/June 2011 - 27
In Broadcast - May/June 2011 - 28
In Broadcast - May/June 2011 - 29
In Broadcast - May/June 2011 - New Developments in Broadcast Subtitling and Captioning
In Broadcast - May/June 2011 - 31
In Broadcast - May/June 2011 - 32
In Broadcast - May/June 2011 - 33
In Broadcast - May/June 2011 - New Developments in Fibre
In Broadcast - May/June 2011 - 35
In Broadcast - May/June 2011 - 36
In Broadcast - May/June 2011 - 37
In Broadcast - May/June 2011 - Multi-Format Encoding
In Broadcast - May/June 2011 - 39
In Broadcast - May/June 2011 - Live Production
In Broadcast - May/June 2011 - 41
In Broadcast - May/June 2011 - Gekko Leds in Film and Broadcast
In Broadcast - May/June 2011 - 43
In Broadcast - May/June 2011 - Marketplace
In Broadcast - May/June 2011 - 45
In Broadcast - May/June 2011 - The Fibre Alternative
In Broadcast - May/June 2011 - 47
In Broadcast - May/June 2011 - 48
In Broadcast - May/June 2011 - Cover3
In Broadcast - May/June 2011 - Cover4
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