IBC Printed Guide - September 2014 - 50

www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

Volicon Technology Paves Smooth
Road To Multiplatform Content Delivery
Broadcasters today face a complex mix of challenges and new opportunities...

W

50

hile
existing
economic
conditions have put continued
pressure on broadcasters to
do more with less, resulting in
the consolidation of operations
and/or reduction in human and
technical resources, the demand
by consumers for multiplatform
media has escalated, presenting
new possibilities for leveraging
content already being created
for air.
To strengthen brand awareness
and even generate additional
revenues from aired content,
broadcasters must establish a
fast and cost-effective model
for capturing the content they
air; altering that content for
consumption
on
computers,
tablets, and smartphones; and
delivering the resulting output to
the appropriate outlet or platform
in the proper format. Addressing
all of these requirements, Volicon
has enhanced its digital video
monitoring and logging technology
to provide a flexible foundation for
quickly building successful and
competitive multiplatform content
distribution services.
V olicon's new Observer Media
Intelligence Platform (MIP) along
with its five applications:
	 	 *	Capture;
	 	 *	Share;
	 	 *	Review;
	 	 *	Monitor;
	 	 *	Comply.
MIP is an example of how
powerful the unique contentrecording
capabilities
and
highly refined user interfaces

of advanced video monitoring
and logging systems can be in
supporting multiplatform services.
Volicon's Observer technology
which already supports thousands
of broadcast channels worldwide
has been tailored within the new
MIP to accelerate the creation and
delivery of quality content across
multiple industry platforms.
A series of complementary
applications lends versatility to
the platform and its deployment.
Users can customise MIP to
their business and technical
needs, taking advantage of the
platform in one or many different
applications - from compliance,
quality assurance, and competitive
analysis to production and
repurposing for digital and social
media outlets.
Capture
Within the repurposing workflow
enabled
by
this
platform,
broadcasters can now capture
media from a variety of sources
and quickly produce and deliver
compelling content to viewers who
watch on-air broadcast service
or access video via Web, mobile,
and OTT services. At the front
end of this workflow, the Capture
application for MIP makes it easy
to capture media from a variety
of sources and rapidly bring it
directly into the Media Asset
Management (MAM) system and
editing workflow.
With flexible media ingest
options, MIP with the Capture
application offers a robust yet cost-

effective alternative to expensive
dedicated
capture
stations.
Low-resolution proxy versions of
content are created along with the
True HD (1080i 25/30, 720p 50/60)
recording, so authorised users can
access, review, and edit content
at any time, from anywhere and
quickly create content with quality
suitable for virtually any outlet.
Share
The Share application within
MIP allows the broadcaster to
streamline and accelerate the
process of publishing content
to a diverse array of digital
platforms, supporting a wide
variety of container and encoding
requirements.
One-button
publishing profiles ensure that
content is processed appropriately
to meet these requirements, thus
making it easy for broadcasters
to target content for websites,
YouTube, Twitter, and Facebook.
The Share application also can
incorporate closed-captioning text
that accompanies aired content
into the multiplatform output, so
that compliance with accessibility
regulations
is
maintained.
Guaranteeing
compatibility
not only with the requirements
of key outlets, but also those
of
government
regulations,
the platform allows desktop
users to create and distribute
multiplatform content with speed
and confidence.
Review
For other valuable use cases

Volicon's Observer Media Intelligence Platform supports an end-to-end workflow.

such as on-air content review,
ad placement verification, and
competitive analysis, Volicon offers
the Review application. Equipped
with the Review application, MIP
makes live and historical broadcast
content and ratings data available
to users in the high- or lowresolution format appropriate to
their viewing device and network
connection
capabilities.
With
such flexible access to media,
broadcasters and their partners
can conveniently review and
analyse their broadcasts, and
those of competitors.
Monitor
Drawing on the robust monitoring
capabilities developed over years
for the Observer product line,
the Monitor application for MIP
supports video quality monitoring,
provides
fault
reports
and
automated alarms, and supplies
the full recording of the on-air
broadcast for instant review of
errors and their impact.
Volicon has newly incorporated a
Multiviewer feature with recording
capability into the application to
allow viewing of multiple channels
side by side on a standard display.
If a suspect stream is detected,
users can immediately pull up
that stream - live or recorded - on
the desktop interface for further
evaluation.
Comply
Finally, Volicon offers the Comply
application,
which
enables
broadcasters to record, clip,
and export their broadcast
outputs and, in turn, provide an
unambiguous visual affidavit of
compliance with regulatory and
licensing requirements including
decency, closed captioning, and
loudness.
Yielding the many valuable
capabilities developed by Volicon
in response to industry demand
- and in conjunction with its
customers within the television
broadcast industry - the Observer
Media
Intelligence
Platform
supports an end-to-end workflow
that can give the user a competitive
edge in publishing content to its
own website and services, as well
as to other popular websites and
platforms.
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IBC Printed Guide - September 2014

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