IBC Printed Guide - September 2014 - 22

www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

PROVYS Defines MAM's Duties
PROVYS has witnessed the growing
popularity of Media Asset
Management (MAM) systems...

unctionality of these MAM
systems varies from vendor
to vendor. Often, there are even
completely different opinions
of what MAM really is. Is it an
archive or a production tool?
Is it an IT system or a studio
engineering device? The answer
is not easy because different
suppliers define various key
MAM functions and influence the
understanding of MAM.
From the perspective of
broadcasting
or
non-linear
content distribution, the ultimate
goal for every broadcaster
is to have clear and orderly
information concerning the media
assets stored on different servers
and their readiness for playout.
In particular, the broadcasters
require a simple visual system
displaying the real-time status of
every single media asset.
PROVYS designed a 'traffic
light' system dubbed 'Media
Asset Tracking' - red, amber
and
green
icons
indicate

missing, available and TX-ready
respectively.
This concept goes even deeper
as each media asset contains
within it a subset of essences
(video, audio tracks, subtitles,
etc.) and each of these essences
must also be monitored.
One of the first broadcasting
organisations
who
chose
PROVYS's Media Asset Tracking
was Arqiva. Some of their
principal reasons for choosing
PROVYS were:
* A huge volume of new material
transmitted every day and a
need to forecast the volume of
media processing required for
each day;
* Media Asset Tracking allows
full display of the current status
enabling timely chasing of
missing assets to avoid last
minute panic;
* Regular reporting back to
Arqiva's clients regarding all
stages of the planning and
playout of the respective media;

Red-Amber-Green - Media Asset Tracking flags up the status of media and associated sub-files.

* Smooth control of all necessary
content processing such as
transcoding and quality control,
together with all associated
workflows;
* Seamless integration with all
connected systems.
Superior to other broadcast
management systems, PROVYS
practises non-stop automatic
proactive scanning of all in-house
servers, including ingest, archive
and playout servers, in order
to gather real-time data on the
status of all media for use by the
operations team.
PROVYS also scans all related
remote ftp servers, belonging to
advertising agencies and other
content providers.
The development of these
interfaces, in a joint cooperation
between PROVYS and Arqiva,

saw the successful integration
with Diva, Media Grid and
Omneon.
The Media Asset Tracking
solution also brings with it
additional
functionalities.
Principal
among
these
is
Volumetrics
through
which
analysis of different storages
is achieved. PROVYS monitors
media volumes on servers
protecting them from overcapacity and potential loss of
data.
Sometimes broadcasters feel
they need more sophisticated
Media
Asset
Management,
whereas Media Asset Tracking
based on a solid broadcast
management platform, such as
PROVYS, can be a better and
more economical solution for
their facility.

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IBC Printed Guide - September 2014

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