IBC Printed Guide - September 2014 - 10

www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

Film Producer Chuck Fishbein at Crazy Duck Productions uses an Atomos Samurai Blade.

Atomos HDMI cables were initially purely to support the Ninja Star.

Atomos Takes HDMI Functionality
One Step Closer To SDI
An open Atomos HDMI start/stop trigger standard has been released along with
new coiled HDMI cables for the professional video world...

tomos have announced a
move to standardise HDMI
for the professional video industry
by focusing on ease of use and
customer experience. With indepth experience along with their
technical know-how, Atomos aim
to help define industry standards.
SDI has ruled the professional
video space for over 25 years, built
on a backbone of dependability
and control.
The prevalence of HDMI in
consumer electronics and the
DSLR revolution created by
Canon's 5D Mark II/III, Nikon's
D800 and followed more recently
by
Sony
and
Panasonic's
revolutionary
4K
mirrorless
cameras has made HDMI the
default connection for video
professionals. Until now, however
many of the advantages presented
by SDI have been missing from
HDMI.
One of the big advantages of SDI
over HDMI has been auto triggering
and timecode communication
between cameras and external
devices
like
monitors
and
recorders. Atomos, the company
that are famous for making life
easier for professionals, have now
made HDMI more usable and one
step closer to the SDI standard
by implementing auto start/
stop trigger and timecode over
HDMI. With this standard, users
can connect using HDMI and
automatically trigger functions on
external devices from the camera
itself, just as they have for years
with SDI.
"We are very proud to be
defining a new standard in such
an established market place. We
love HDMI, but as it gets more
popular on the camera side we

need to help make it work in the
pro world," said Jeromy Young,
CEO and Founder of Atomos.
"Historically this has only been
achieved in the tech industry by
creating an open standard... which
is what we've done".
Atomos was the first company
to engineer auto HDMI start/stop
and timecode communication
with cameras. Initially with Sony
in 2011 for the FS100 followed
up with Canon in 2013, for the 5D
Mark III, 1DC and C100. Currently
almost all professional Sony and
Canon HDMI Cameras including
the A7S employ this protocol. As
the popularity of Atomos external
monitor/recorders has grown,
demand for this connection has
spread quickly to all camera
manufacturers. Now with an open,
free and available standard this
transition can happen quickly and
easily.
Cable Security
Another advantage that SDI has
enjoyed has been a firmer, tight
fitting connection. Again in an effort
to bridge the gap between SDI and
HDMI, Atomos have developed
their own range of HDMI cables
with tight fitting connections and
coiled cable lengths that allow
for less clutter on the tripod and
less force pulling at the HDMI
connection.
"Initially we developed these
cables purely to support the Ninja
Star, our lightweight, pocket size
ProRes recorder," said Jeromy
Young, "but after consulting with
our user base we soon discovered
no one had yet developed a
complete range of HDMI cables
purely for ProVideo users in our
space."

Available from August 15 the
range of HDMI cables includes a
right angled HDMI micro to micro/
mini and full coiled cables in
lengths of 30cm (45cm extended).
HDMI mini to full and full HDMI to
full HDMI connections in lengths of
30cm to 50cms (65cms extended).
For the full list of options and
prices see www.atomos.com
Samurai Blade
Atomos have also announced a
new price for the Samurai Blade.
The Samurai Blade is the highest
functioning monitor recorder and
playback device on the camera
market today and with a new price
it's even more affordable than ever.
"This new price reflects the
Atomos way - the savings we get
from producing in higher volumes
is passed on directly to our users,"
said Young. "With both our HDMI
and SDI monitor/recorders under
$1,000, the days are numbered
for monitors that don't record or
playback."
Launched at NAB 2013 the
Samurai Blade was the first
Atomos monitor to include the
SuperAtom IPS screen - super
sharp, super bright, super blacks
- right down to the last atom.
It has fast become the go to
recording device for thousands of

cameramen and DOPs. With full
waveform functionality, the Blade
is a monitor that records and a
recorder that truly monitors.
As SDI cameras become more
and more affordable Atomos
continue to keep functionality
high yet costs low. Samurai Blade
adds essential set up tools with
full waveform monitor functions,
including vectorscope, RGB and
LUMA parades with transparent
overlay and bottom right, lower
third or full screen positioning,
making it an extremely flexible tool
and the perfect device to simplify
and improve the quality of any SDI
workflow.
NY Film Producer Chuck
Fishbein
at
Crazy
Duck
Productions wouldn't be without
his Samurai Blade: "When I am
filming Manhattan in 4K, I use the
Blade to simultaneously create
HD ProRes HQ files, which saves
room on the camera's SXS cards,
while delivering a file ready for
editing. 4K is coming, but not
everyone wants it right now, so,
being able to deliver footage in the
ProRes HQ format, while archiving
the 4K makes my workload a bit
less, while still setting us up for the
future."
You can see the full range of
Atomos products at IBC2014.

Atomos have developed a range of HDMI cables with tight fitting connections and coiled cables.

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IBC Printed Guide - September 2014

Table of Contents for the Digital Edition of IBC Printed Guide - September 2014