ConnecTechAsia Show Daily - Day 2, 2019 - 3

MARINA BAY SANDS
& SUNTEC SINGAPORE

Incorporating:

IoT is Key to Unlocking
Industry Innovations
CEO of Bridge Alliance Ong Geok Chwee, who presented at
yesterday's Internet of Things and Smart Cities Summit, discusses
with the Show Daily how organizations can leverage IoT technology...
in training and empowering employees on the
floor to go about their job armed with more
accurate information, assisted by co-bots
(collaborative robotic arm) working alongside
them.
SD: What advice would you give to
companies that want to set up an IoT
infrastructure?
OGC: IoT implementation involves both
IT and OT (Operational Technology). This
means that companies will typically need
to work with multiple parties for their IoT
infrastructure setup and solution design.
The challenges this bring include the need
to connect disparate systems and the
complexity in coordinating with many parties.
The need to redesign operation processes
could also surface during the integration
process. Now this gets amplified even further
when talking about scaling your IoT setup
across markets.
That aside, having multiple service level
agreements in the different contractual
relationships between the various connectivity
and technology providers in each of these
markets gives room for misunderstandings
and inefficiencies. It is thus important not to
look at pricing as a sole key consideration.

APAC Trends...

Dr Amal Punchihewa, Distinguished Lecturer
of Broadcast Technology Society of IEEE, shares
highlights from today's BroadcastAsia Conference,
Level 3, Suntec Singapore...

T

he opening address from the Chairman
and the Keynote is on the evolution of TV,
media and entertainment and the pursuit of
media growth in Asia.
The rest of the day is dedicated to sessions
addressing a wide range of critical aspects for
the future of broadcasting and media.
There have been a number of innovations
and developments in advertising such
as targeted television with a focus on
addressable television services. Television
continues to be massively popular in APAC. In
Vietnam, Thailand and the Philippines, more
than 95% of people still watch regular TV; and
the figure is more than 80% in Singapore.
However, digital video is on the rise, with
2018 seeing record growth in the region as

3

Incorporating:

Wednesday 19 June 2019 | Show Daily

Show Daily: How is IoT improving operation
efficiencies for industry in Asia-Pacific?
Ong Geok Chwee: IoT is a key building
block from a basket of emerging technologies
that can unlock innovative ways of doing
things. This means simplifying workflows and
increasing productivity, with more output for
less time required, less unnecessary cost and
even the potential discovery of new business
models.
Manufacturers in the automotive industry
are already benefiting from IoT - where
connected cars are becoming an industry
norm. With IoT, there are opportunities to
improve car performance through telematics
and transform the in-car experience with
infotainment and vehicle-to-everything (V2X)
services.
Another example is in the case of smart
factories. Today, manufacturers are already
employing machine-to-machine (M2M) in
their production operations in facilitating
communications and monitoring on the
factory floor.
Coupling IoT with 5G will help elevate
efficiency in production and operation,
whether in output optimization through
analyzing data collected through sensors, or

TUESDAY
18 JUNE 2019

a result of OTT, connected TV and streaming.
With viewing habits changing, advertisers
have a major opportunity to tap into this
evolution.
The smart way to do this is via addressable
TV. Specifically targeting selected audience
groups not only improves the viewer's
experience, but also increases engagement,
leading to a higher return for the investment.
The trend of personalization has been
gaining traction, with online advertisements
and special offers tailored for individual
consumers. The session will discuss how
addressable TV can bridge the gap between
digital and linear, offering localized advertising
at scale, and the opportunities and challenges
it will bring to the APAC region.

There could also be hidden costs and
liabilities if the solution is not a good fit for
your product, or the eventual operating model
works out to be inefficient.
Choosing the right mix of partners is an
important piece in IoT implementation. Having
partners with proven experience in working
together on multiple projects as one seamless
team will help ensure a smooth delivery
process.
SD: How crucial is cyber security in IoT?
OGC: Security should always be a
consideration when thinking of your IoT
strategy. As more things get connected,
vulnerabilities increase. We will need to adopt
a 'security by design' approach in order to
bolster the foundational resilience of your IoT
infrastructure.
SD: What will be the role of 5G in the IoT
space?
OGC: The 5G rollout will be revolutionary
when coupled with IoT, in driving industry
transformation. It will also be instrumental
in enabling smart cities of the future... In our
view, 5G will accelerate the evolution of IoT,
providing the power to unlock values from a
hyperconnected world, realizing our vision of
smart cities around the world.
In the OTT environment, having a video
processing solution that offers high
scalability and ensures superior video
quality is essential. Video compression
has evolved immensely over the last two
decades.
Technological
advancements
such as dual-pass, statistical multiplexing
and software migration have increased the
performance of compression, enabling better
video quality and bandwidth efficiency to
be achieved. A presentation will discuss a
new round of improvements being made to
video compression for broadcast and OTT
applications leveraging artificial intelligence.
There are many benefits of AI for video
compression. AI can be utilized by service
providers to reduce development and
deployment costs and open up new revenue
opportunities.
By adopting software-centric technologies,
media and broadcasters can gain agility and
scalability to overcome the new challenges
they face. Configurable virtual machines
that respond instantly to the demands for
functionality, and optimizing the efficiency of
COTS hardware, will deliver these benefits.

MARINA BAY SANDS & SUNTEC SINGAPORE

MARINA BAY SANDS
& SUNTEC SINGAPORE

WEDNESDAY
19 JUNE 2019

Incorporating:

Publisher
Phillip Izzard
Publishing Coordinator
Carol Izzard
MARINA BAY SANDS
& SUNTEC SINGAPORE

Incorporating:

THURSDAY
20 JUNE 2019

Editor
Steven Preston
News Editor
Jacqueline Purse
Staff Journalist APAC
Millette Manalo-Burgos

Client Liaison Manager APAC
Susan Tan
Design
Martin Donnelly
Multimedia
Tim Whiteside
Production
John Barron
Presentation
Ashley Blankenship
Camera
Conor Rotherham
Video Editing
Michael Corish
Financial
Brendan Morris
Published by:

Clara House, Dunmurry Office Park,
Co. Antrim, Northern Ireland. BT17 0AA
Tel: +44 (0)28 9061 0420
Email: apac@inbroadcast.com
Web: www.inbroadcast.com
This publication is published by Le Sommet Limited
who is solely responsible for its editorial content.
The editorial content is not necessarily the opinion
of ConnecTechAsia's show organiser.
All rights reserved.
Printed by: Times Printers Private Limited
16 Tuas Ave 5 Singapore 639340

Broadcasters and media organizations
in the APAC region are embracing such
architectures. The television industry has
been transformed by the emergence of digital
technology and the Internet. TV and video
delivery platform technologies are becoming
increasingly complex.
In the light of 5G and its transformational
promises, it is important to understand
the reality behind 5G by examining market
trends and the roadmap for the technology
changes in the broadcast and media industry.
ATSC 3.0 is projected as complementary
technology to 5G and vice versa; they are
not competitive with each other. This has
some similarities that the broadcast industry
tries to see with telcos' wired services. The
Conference aims to address this today with
its panel discussions and presentations.
See IEEE BTS on Stand: 4U3-01 Suntec.
http://bts.ieee.org


http://www.inbroadcast.com http://bts.ieee.org

ConnecTechAsia Show Daily - Day 2, 2019

Table of Contents for the Digital Edition of ConnecTechAsia Show Daily - Day 2, 2019

ConnecTechAsia Show Daily - Day 2, 2019 - Intro
ConnecTechAsia Show Daily - Day 2, 2019 - Cover1
ConnecTechAsia Show Daily - Day 2, 2019 - Cover2
ConnecTechAsia Show Daily - Day 2, 2019 - 3
ConnecTechAsia Show Daily - Day 2, 2019 - 4
ConnecTechAsia Show Daily - Day 2, 2019 - 5
ConnecTechAsia Show Daily - Day 2, 2019 - 6
ConnecTechAsia Show Daily - Day 2, 2019 - 7
ConnecTechAsia Show Daily - Day 2, 2019 - 8
ConnecTechAsia Show Daily - Day 2, 2019 - 9
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ConnecTechAsia Show Daily - Day 2, 2019 - 11
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ConnecTechAsia Show Daily - Day 2, 2019 - Cover3
ConnecTechAsia Show Daily - Day 2, 2019 - Cover4
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