ConnecTechAsia Show Daily - Day 2, 2019 - 26

26

Incorporating:

Show Daily | Wednesday 19 June 2019

MARINA BAY SANDS & SUNTEC SINGAPORE

Reduce Churn and Deliver the
Ultimate Entertainment Experience
'How do I reduce my churn?'	is	one	of	the	key	question's	
operators ask themselves on a regular basis...

K

eeping happy engaged customers is
predictions of who might churn.
much more cost-effective than being in
To make the model more accurate, TiVo
a constant cycle of losing subscribers and
found that you need to tie viewership with
having to acquire new ones. TiVo recently
engagement to truly understand how and
released a whitepaper that looked at how
when a customer might be vulnerable to
operators can use data and information to
ditching your service. They found that there
accurately predict potential 'churners' so that
is a direct correlation between the level
pro-active actions can be taken.
of personalization in a service that drives
TiVo analyzed information from 2.5 million
customer engagement and the propensity
subscribers at three international services
of a customer to churn. For example, people
providers - one in the US and two in Europe
who watch more television during the week
- that covered a six-month period from
February to July 2018. Traditionally,
assumptions would be made regarding
the behaviors that led to subscriber churn.
Those assumptions were made using
more rudimentary viewership metrics like
when and how long people were viewing
content. However, using this information Operators regularly ask how
alone can lead you into inaccurate they can reduce churn

are actually more likely to churn
than those who are only engaged
at the weekend. This could be due
to those customers valuing eventdriven television, like sports, that
is focused around the weekend. It Weekend-only viewers tend to
take more new-content risks
was also found that weekend-only
viewers tend to take more new-content risks,
likely to churn than those using traditional
which also warrants them staying with a
discovery tools. This helped some video
service that is providing them more avenues
service providers see a 140 percent increase
for that undiscovered content.
in audience retention.
Using the information it gathered, TiVo
TiVo's Personalised Content Discovery
was able to predict churners from the
Platform is the driving force behind the
customers using a full TiVo Personalised
personalization in both TiVo's own products
Content Discovery solution up to 30 days
like the TiVo Next-Gen Platform and many
in advance with 75 percent accuracy other service providers' products that harness
compared to 20 percent for those not using
the power of TiVo's APIs to enhance their own
TiVo's technology. TiVo also found that those
user experiences and delivery platforms.
customers who were using their technology
See us in Meeting Room 307 Suntec.
to find personalized content are 3X less
www.tivo.com

Overseas IoT Roadshow

potential partners such as distributors and any
IoT solution-related providers from a technical
and business perspective in the SEA market.
The event is organized under the name of
Connected Innovation: Korea IoT Highlights within
the NXTAsia exhibition. The program includes
two rounds of IR pitching from each participant,
which are scheduled at 11am and 3pm, and are
expected to expand or build a strong business
network among Korean companies and potential
partners or associates.

T

he Ministry of Science and ICT (MSIT) and
the National IT Industry Promotion Agency
(NIPA) are presenting eight rising Korean IoT
companies at CommunicAsia 2019.
The companies are being represented on a
professional platform, where the potential and
successful business relationship among Korean
and SEA companies is being promoted and

established.
Companies representing Korea will launch
their revolutionary products in the application
of IoT throughout multi-sectors including, but
not limited to, smart health (wearable), smart
home (hardware security, voice recognition)
and smart transport (CCTV, smart scanners).
Throughout the event, they anticipate meeting

All are welcome to participate and gifts will be
offered to those who pre-register or register on
the spot for this event.
The Ministry of Science and ICT is the
Korean Ministry responsible for the nation's
Science and Information and Communication
Technology. NIPA is the Korean government
agency responsible for promoting the nation's
Information Technology.
See us at Stand: 5G4-01 MBS.
www.nipa.kr


http://www.tivo.com http://www.nipa.kr https://www.grassvalley.com/home/ https://www.grassvalley.com

ConnecTechAsia Show Daily - Day 2, 2019

Table of Contents for the Digital Edition of ConnecTechAsia Show Daily - Day 2, 2019

ConnecTechAsia Show Daily - Day 2, 2019 - Intro
ConnecTechAsia Show Daily - Day 2, 2019 - Cover1
ConnecTechAsia Show Daily - Day 2, 2019 - Cover2
ConnecTechAsia Show Daily - Day 2, 2019 - 3
ConnecTechAsia Show Daily - Day 2, 2019 - 4
ConnecTechAsia Show Daily - Day 2, 2019 - 5
ConnecTechAsia Show Daily - Day 2, 2019 - 6
ConnecTechAsia Show Daily - Day 2, 2019 - 7
ConnecTechAsia Show Daily - Day 2, 2019 - 8
ConnecTechAsia Show Daily - Day 2, 2019 - 9
ConnecTechAsia Show Daily - Day 2, 2019 - 10
ConnecTechAsia Show Daily - Day 2, 2019 - 11
ConnecTechAsia Show Daily - Day 2, 2019 - 12
ConnecTechAsia Show Daily - Day 2, 2019 - 13
ConnecTechAsia Show Daily - Day 2, 2019 - 14
ConnecTechAsia Show Daily - Day 2, 2019 - 15
ConnecTechAsia Show Daily - Day 2, 2019 - 16
ConnecTechAsia Show Daily - Day 2, 2019 - 17
ConnecTechAsia Show Daily - Day 2, 2019 - 18
ConnecTechAsia Show Daily - Day 2, 2019 - 19
ConnecTechAsia Show Daily - Day 2, 2019 - 20
ConnecTechAsia Show Daily - Day 2, 2019 - 21
ConnecTechAsia Show Daily - Day 2, 2019 - 22
ConnecTechAsia Show Daily - Day 2, 2019 - 23
ConnecTechAsia Show Daily - Day 2, 2019 - 24
ConnecTechAsia Show Daily - Day 2, 2019 - 25
ConnecTechAsia Show Daily - Day 2, 2019 - 26
ConnecTechAsia Show Daily - Day 2, 2019 - 27
ConnecTechAsia Show Daily - Day 2, 2019 - 28
ConnecTechAsia Show Daily - Day 2, 2019 - 29
ConnecTechAsia Show Daily - Day 2, 2019 - 30
ConnecTechAsia Show Daily - Day 2, 2019 - 31
ConnecTechAsia Show Daily - Day 2, 2019 - 32
ConnecTechAsia Show Daily - Day 2, 2019 - 33
ConnecTechAsia Show Daily - Day 2, 2019 - 34
ConnecTechAsia Show Daily - Day 2, 2019 - 35
ConnecTechAsia Show Daily - Day 2, 2019 - 36
ConnecTechAsia Show Daily - Day 2, 2019 - 37
ConnecTechAsia Show Daily - Day 2, 2019 - 38
ConnecTechAsia Show Daily - Day 2, 2019 - 39
ConnecTechAsia Show Daily - Day 2, 2019 - 40
ConnecTechAsia Show Daily - Day 2, 2019 - 41
ConnecTechAsia Show Daily - Day 2, 2019 - 42
ConnecTechAsia Show Daily - Day 2, 2019 - 43
ConnecTechAsia Show Daily - Day 2, 2019 - 44
ConnecTechAsia Show Daily - Day 2, 2019 - 45
ConnecTechAsia Show Daily - Day 2, 2019 - 46
ConnecTechAsia Show Daily - Day 2, 2019 - 47
ConnecTechAsia Show Daily - Day 2, 2019 - 48
ConnecTechAsia Show Daily - Day 2, 2019 - 49
ConnecTechAsia Show Daily - Day 2, 2019 - 50
ConnecTechAsia Show Daily - Day 2, 2019 - 51
ConnecTechAsia Show Daily - Day 2, 2019 - 52
ConnecTechAsia Show Daily - Day 2, 2019 - 53
ConnecTechAsia Show Daily - Day 2, 2019 - 54
ConnecTechAsia Show Daily - Day 2, 2019 - 55
ConnecTechAsia Show Daily - Day 2, 2019 - 56
ConnecTechAsia Show Daily - Day 2, 2019 - 57
ConnecTechAsia Show Daily - Day 2, 2019 - 58
ConnecTechAsia Show Daily - Day 2, 2019 - Cover3
ConnecTechAsia Show Daily - Day 2, 2019 - Cover4
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
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http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
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https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
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https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
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