BCA Show Preview - 98

98

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SHOW PREVIEW | 26-28 June 2018

NAGRA Addresses the Evolving
Needs of Pay-TV Service Providers
Stéphane Le Dreau, SVP Regional GM, APAC, NAGRA, discusses the company's advancements
in the areas of content value protection, user experience and cloud technologies...
BroadcastAsia: How has NAGRA advanced
BCA: What's unique about NAGRA's latest
the discussion on content protection
solution, OpenTV Signature Edition, and
and cybersecurity in the media and
how does it stand out among competitors?
entertainment industry?
SLeD: OpenTV Signature Edition (https://
Stéphane Le Dreau: We've done quite
bit.ly/2rR69U7) represents the convergence
a bit in the last few years in extending our
of what we've worked on over the years:
capabilities of fighting content streaming,
OTT delivery, blending linear and on-demand
and our research has shown that streaming
content, and providing an innovative user
piracy through set-tops and via apps and
experience, to allow users to navigate
add-ons is a major security threat and will
through the content, offering different viewer
only get worse. We've ramped up our efforts,
journeys, either traditional, channel-based,
communicating to the market that it's a
or a more, on-demand-centric experience,
serious threat, that specific actions need
when it comes to accessing content. It's been
to be taken, and that the clock is ticking.
designed to address the evolving needs of
We've been proactive in raising awareness
what we call the new "TV Tribes", consumer
and proposing solutions, through both
segments with different viewing behaviours
technological solutions and legal expertise,
that each require a different user experience
that can help both content owners and
and content mix. It offers a unique multiservice providers keep piracy under control
journey user experience, ensuring that the
and avoid situations as we saw with the
most relevant content is exposed to the right
music industry 15 years ago.
viewers in the most convenient way, on the
We've also ramped up our media security
screen of their choice, through a consistent
investments, adding NexGuard watermarking
set of advanced TV features (start-over and
technology and extending the capabilities of
catchup TV, cloud DVR, VOD and OTT app
our anti-piracy platform to tackle new piracy
content on-boarding) that keep the viewers
challenges, such as IPTV streaming, faced
engaged and ensure high service usage,
by content owners and service providers
ARPU and overall customer satisfaction.
worldwide.
We've been able to make that experience
NAGRA conducted industry research available across multiple devices, so it goes
through its sponsored Pay TV Innovation
beyond the set-top box, and reach every
Forum research programme (https://dtv.
screen accessible to consumers.
nagra.com/paytvif) - to scope the size of the
piracy problem and stated its findings and
BCA: How deeply has NAGRA incorporated
outlined a clear call-to-action at numerous
cloud technologies and data analytics into
industry events such as NAB, MIPCOM,
its pay TV offerings?
CASBAA and CES.
SLeD: The investments we've made into
These presentations and related media
our NAGRA Insight platform over the last
communication activities have highlighted
two years has really focused on offering
the new risks faced by the TV and video
the analytics capabilities we think service
content
production
and
distribution
providers need to leverage to compete
industries. We have solutions to go beyond
with the likes of Netflix, Amazon and
traditional content protection and encryption
technologies to address illicit streaming
head-on with a proactive and holistic
approach to content value protection,
leveraging new cyber security technology and
creating anti-piracy ecosystems.
Recent successes in antipiracy include our work with
the International Broadcaster
Coalition Against Piracy (http://
www.ibcap.us/) (IBCAP), and
the Deutsche Football League,
OpenTV Signature Edition
is NAGRA's latest solution
(https://www.dfb.de/).

NAGRA has implemented
NexGuard watermarking technology

other streaming provider giants who have
learned to master capturing data from the
networks and from the users; and with this
data, being able to provide a superior user
experience and make better decisions around
purchasing content, advertising, and network
optimisation.
All NAGRA products are now cloudready and can be delivered as a service.
NAGRA has invested in developing its own
data intelligence cloud platform, focused
on leveraging data analytics and artificial
intelligence to deliver actionable insight
and drive business performance for pay TV
operators.
Both user experience and content value
protection platforms use NAGRA Insight to
make the business of pay TV distribution
smarter and more efficient, providing
the tools for operators to compete more
effectively with OTT pure players.
BCA: What's next for NAGRA? What
advances can we look forward to from
the company?
SLeD: We're looking at more
deployments of our products with content
owners and services providers, with
a focus on supporting the transition
to IP, cloud and data-driven solutions
across all facets of the content
delivery business in a market where
traditional pay TV and OTT services
are converging.
On the content protection side, our

comprehensive end-to-end content value
protection, whether from our NAGRA or
Conax product lines, gives both content
owners and service providers the ability to
truly protect their valuable assets from origin
to consumption, while helping them create
the ultimate closed-loop approach to fighting
piracy by securing, marking, monitoring,
and acting against it from a unified security
platform. While continuing to invest in our
anti-piracy platform, with a focus on sports
piracy, we are planning to extend our content
value protection offering with solutions for
OTT delivery, including watermarking and
robust multi-DRM solutions for multiscreen
services.
OpenTV Signature Edition will also be a key
focus for NAGRA in 2018. It offers an option
to integrate an Android TV Operator Tier
solution, offering the best of broadcast and
IP services with NAGRA content protection,
allowing providers to easily access on-board
SVOD services to deliver a unique user
experience while leveraging their existing TV
infrastructure.
NAGRA is also bringing additional insight to
the industry with the 2018 edition of the PayTV Innovation Forum research programme.
In its third year, the global research
programme will once again gather senior
industry executive insight and feedback
over the coming months with the objective
of capturing innovation trends in the paid
content production and distribution industry.
dtv.nagra.com
https://dtv.nagra.com/secure/watermarking http://www.bit.ly/2rR69U7 http://bit.ly/2rR69U7 https://dtv.nagra.com/paytvif https://dtv.nagra.com/paytvif https://dtv.nagra.com/engaging/opentv-signature-edition https://dtv.nagra.com/engaging/opentv-signature-edition http://www.ibcap.us/ http://www.ibcap.us/ https://www.dfb.de/ http://dtv.nagra.com
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