BCA Show Preview - 72

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SUNTEC SINGAPORE

A part of

SHOW PREVIEW | 26-28 June 2018

MARINA BAY SANDS * SUNTEC SINGAPORE

Vimmi's Solutions Address
Industry Developments
Eitan Koter, Co-Founder and Co-CEO, Vimmi, discusses the latest industry
developments and what the company has in store at BroadcastAsia 2018...
BroadcastAsia: What do you think are the
key developments in, or threats to, your
market sector at the current time?
Eitan Koter: Video traffic is growing
exponentially. According to a forecast
published in the Cisco Visual
Networking Index (VNI), total
internet video traffic will be 79%
of all global internet traffic in
2020, up from 63% in 2015.
This sounds like great news for the video
industry, and it should be. But for thousands
of video service providers and OTT platforms
worldwide, this statistic is a cause for a lot
of stress, because it brings with it a set of
growing challenges and an uncertain future.
Limitations in legacy architecture means
they will struggle to bring new services and
functionality to the market. Users expect video
on their devices to be of the same quality
as their cable or satellite TV, but the legacy
platforms were not built for today's highperformance video expectations - and that's
not to mention live, 4K and VR, which will both
soon be mass market applications of video.
Video operators are struggling and the ones
that don't catch up with the market shift will
lose subscribers. Many already are.
According
to
Unisphere
Research's OTT Video Services
report, 26.8% of survey
respondents raised concerns
about the quality of service and
quality of experience provided to end users.
Quick deployment and scalability are critical.
Deploying a new platform should be quick and
stress-free and shouldn't take more than a
few weeks. And once deployed, any changes,
such as launching new services or projects,
should take only a matter of days.

Vimmi's OTT Platform

BCA: Do the latest technological advances
bring further challenges when it comes to
working with content?
EK: Absolutely. Mobile and telecom
operators and content providers are faced with
real challenges when they wish to introduce
new video services that requires low latency
and heavy data processing such as video
OTT, virtual and augmented reality, live events,
autonomous cars and video in smart cities.

Vimmi's CDN
solutions

Fundamental high performance is a must.
Vimmi started as a CDN company and can
provide regular HLS-based CDN but our latest
CDN innovations have managed to achieve
very low latency with one to two seconds endto-end. By comparison, regular HLS-based
CDNs typically will deliver 30 seconds end-toend depending on the network. This speed is
increasingly important, particularly for content
such as live sport.
The ultra low latency is achieved by using
UDP which means it works on layer two of the
infrastructure so the whole transport stream
is streamed at various bitrates and resolutions
across the network. In another version CDN,
we use multicast ABR in the network with
multicast to unicast conversion at the CP or
client.

These CDN innovations are facilitated by
"deep learning" in the network in the form of
predictive analysis aggregating a huge amount
of data about patterns of consumptions. The
system automatically pushes video chunks to
the right location in the topography at the right
time, predicting demand. This vastly reduces
the cache to original traffic with the result of
much more effective video performance.
The efficiency is made possible by grid
computing technology. Every
edge cache computer in the
network is communicating with
the origin server but also with
every other edge server in the
network, updating one another
continually on their status and
so avoiding data congestion
within the network.
The deep learning algorithms
means
smart
predictive
decisions are made about
what kind of video to route to the correct
edge server. The intelligent system means up
to 95% of content demanded by users will be
served from the edge. Eventually, it all adds up
to an intelligent system that means a smart
decision is made about every user click.
BCA: How do you deploy your low latency
solutions to mobile operators?
EK: According to Ericsson
Mobility report (June 2017),
mobile data traffic grew 70%
between Q1 2016 and Q1 2017.
This requires the implementation
of new network architecture such as Multi
Access Edge Computing that is vital to
optimise delivery, storage and processing at
the mobile network edge and it is essential
for the introduction of new video services
such as VR, AR, 4K, HDR, HFR, live events,
personalised advertising and user-generated
content.
Vimmi's Multi Access Edge Computing
(MEC) Solution decreases Round Trip Time
of media consumption to less than 10 msec.
and reduces 70% to 90% of mobile backhaul
traffic while significantly improving quality of
experience. Thus, enabling mobile operators to
deal with the +60% annual growth of media
traffic while investing drastically less (up to
30% annually) in the relevant infrastructure
cost.

Optimising delivery, storage and processing
at the mobile network edge

BCA: What new revenue models will be
available for content providers in the near
future?
EK: One ongoing challenge for OTT industry
players is monetisation. How do you make
money from Video OTT? To that extent, and
according to Digital TV Research, AVOD
revenues will surpass SVOD revenues by
2020.
This fact opens up a wealth of new content
monetisation opportunities for OTT players
and a set of new challenges. Operators and
content providers need to ensures ads are
always available, viewable and targeted and
they must ensure compliance with advertiser
requirements.
Vimmi's OTT Advertising Platform, part of a
full suite of video OTT management solutions,
opens new revenue opportunities for operators
and content providers by allowing them to
introduce a new ad-supported monetisation
model for their video OTT service. Vimmi's
advertising platform enables operators
and content providers to offer brands and
agencies a fraud-free environment, complete
transparency, viewability and a clean and
safe environment to place their ads, with
zero fraudulent IP addresses and 100%
authenticated viewers.
If you'd like to experience Vimmi's Low
Latency CDN, OTT Advertising platform
and other breakthrough innovations, please
schedule a demo at our stand
4B2-03 at BroadcastAsia.
www.vimmi.net
http://vimmi.net/multi-access-edge-computing/ https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf http://vimmi.net/ott-advertising http://vimmi.net/low-latency-cdn/ https://www.ericsson.com/assets/local/mobility-report/documents/2017/ericsson-mobility-report-june-2017.pdf http://www.streamingmedia.com/Research/7064-OTT-VIDEO-SERVICES-INNOVATION-OPPORTUNITY-MATURATION--TECHNOLOGY-TRENDS-IN-OTT-DELIVERY.htm http://vimmi.net/visit-vimmi-at-broadcast-asia-2018/ http://www.vimmi.net
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