BCA Show Preview - 60

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SHOW PREVIEW | 26-28 June 2018

ZEISS Supreme Prime Range
Unveiling at BroadcastAsia
With its 13 high-speed, full-frame, prime lenses for high-quality film productions, ZEISS is focusing on
maximum quality, low weight, and significant versatility when it comes to creating superb visual imagery...

Six lenses in the set will be available 2019

EISS has just announced a new family
of high-speed lenses for high-end film
production. The ZEISS Supreme Prime family
consists of 13 lenses with fixed focal lengths
between 15 and 200 millimetres, the majority
with a maximum aperture of T1.5. It will be
presented to the public for the first time in
South-East Asia at BroadcastAsia 2018.
"The lenses are designed for film
productions of an extremely high quality,"
says Christophe Casenave from ZEISS. "They
are perfect for high-budget advertising or
feature films, for example." According to
Casenave, the versatility of the Supreme
Prime lenses to create different visual looks
is due to the gentle sharpness, the aesthetic
focus fall-off and elegant bokeh. The lenses
are extremely flexible and can be used equally
well for science fiction thrillers as well as for
dramas.
ZEISS Supreme Primes are designed
to cover cinematic large format camera
sensors and are compatible with all of
the latest camera models, such as the
Sony VENICE, ARRI ALEXA LF, and RED
MONSTRO. Equipped with an easy-tooperate interchangeable mount system, a
quick change from PL-mount to LPL-mount
The 50mm lens will
join the first wave

or EF-mount is enabled. This proven feature
offers tremendous flexibility and is a futureproof investment in today's rapidly changing
camera market.

Renowned Ergonomics,
Quality and Reliability
The Supreme Prime lenses are colour
matched across the full range and come
with a consistent front diameter of 95mm on
almost all the focal lengths. The standardised
positioning of the focus and iris rings across
the whole family facilitates fast and easy
equipment change-out. Even in extreme
temperatures, the ultra-smooth focus rotation
of the Supreme Prime lenses allows for
small motors to ensure an easy setup that's
enjoyable to work with.
"Weighing an average of 1,600 grammes
(3.5 pounds), ZEISS Supreme Primes
are significantly lighter and smaller than
comparable lenses on the market," says
Casenave. With these compact and
lightweight lenses, ZEISS is responding to
many camera operators' desire for compact
equipment that still meets the highest
standards of quality. "ZEISS Supreme
Primes are unbelievably rugged and reliable.
Regardless of whether filming in the desert
or in the Arctic, the lenses perform flawlessly.
And in the event that something should
ever break, our worldwide service network
provides fast and professional help."

They are perfect for
"
high-budget advertising or
feature films"

Christophe Casenave, ZEISS

eXtended Data Metadata
Technology
The ZEISS Supreme Primes are equipped
with the ZEISS eXtended Data metadata
technology. Each of the three interchangeable
mounts available (PL-mount, LPL-mount,
and EF-mount) has an electrical interface
for transferring ZEISS eXtended Data to the
camera.
Introduced in 2017, ZEISS eXtended Data
provides frame-by-frame data on lens
vignetting and distortion in addition to the
standard lens metadata provided using
Cooke's /i technology protocol. This greatly
speeds up the entire film production's
workflow.
When using visual effects for example, with
only a few clicks, the lens properties can be
removed so that computer-generated effects
imagery can be accurately applied to the
captured imagery. The lens properties can
then be reapplied with the same click of a
button and combined with the film material to
create a realistic image.
Previously, all of the data had to be
measured manually so that it could be
corrected in post-production. But ZEISS
eXtended Data eliminates this timeconsuming job.

Availability
The first ZEISS Supreme Primes lenses
with focal lengths of 25, 29, 35, 50, and 85
millimetres will be available in August 2018.
The ZEISS Supreme Prime 100 millimetre is
expected to be available in December 2018.
The set of six lenses, consisting of the focal
lengths mentioned above, will be available
from selected ZEISS Cinema lens dealers,

with the remaining focal lengths to be
released successively until 2020.

ZEISS at BroadcastAsia
ZEISS Cinematography lenses are designed
and manufactured at ZEISS headquarters
in Oberkochen, Germany. The lenses are
assembled manually and engraved with
individually calibrated scales. They have to
meet the highest quality requirements and
thus are produced with narrow tolerances.
Before they leave the factory, every lens goes
through a strict final quality and cleanliness
check to ensure the unrivalled quality of
these ZEISS products.
To find out more, visitors to BroadcastAsia
2018 can speak with ZEISS's team of experts
at the ZEISS booth located at 6G2-04. Also,
get to try out the new ZEISS Supreme Prime
lenses at a dedicated live demo section. The
full range of ZEISS cinematography lens
families, made up by the Compact Prime CP.3
lenses, Compact Zoom CZ.2 lenses, and the
Lightweight Zoom LWZ.3 21-100mm, will
also be available for testing at the booth.
www.zeiss.com
Supreme Prime 25mm will be
one of the first lenses released

https://www.zeiss.co.uk/camera-lenses/cinematography.html http://www.zeiss.com

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