BCA Show Preview - 18

18

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SHOW PREVIEW | 26-28 June 2018

Adder Addresses IP Challenges
Loki Ong, VP of Sales, APAC, at Adder Technology discusses
the latest developments, and what's on show from the
company at BroadcastAsia 2018...
BroadcastAsia: Has BroadcastAsia come
at a good time for the media industry?
Why?
Loki Ong: Most definitely. Over the last few
years, we have witnessed many changes
within the broadcast industry; from analogue
to current 4K, and soon 8K, which Japan will
be broadcasting the summer Olympics with.
Many Asian broadcasters have embraced IT
and are starting to embrace IP, knowing that
everything is very much integrated via IP.
BCA: What do you think are the key
developments in, or threats to, your market
sector at the current time?
LO: While the market adopts IP and
understands the benefits, such as flexibility
and scalability, there is still plenty of room to
consistently educate. And, to communicate
the opportunities of IP solution, with reference
to commercial viability. There is also the

concern of security over IP since hacking was
never a problem in SDI. Despite this, there
are techniques and technologies that are time
tested and proven with regards to network
security, to keep network safe from intrusion.
BCA: How is the company positioning
itself for the future of broadcasting?
LO: Adder is one of the early adopters for
IP-based technology. We have a suite of KVM
switches, extenders, and IP solutions, which
allow reliable local or remote control, for the
current mobile workforce. We are constantly
looking forward and keeping pace with
industry demands, to provide solutions in this
space.
BCA: Are the latest technological
advancements
revolutionising
how
manufacturers determine new product
offerings? How challenging is it to address

KVM can improve workflow
in control rooms

these issues and keep
ahead?
LO: It is an ongoing cycle of
demand from the market, and
to supply to this demand based
on current available technology. We
are constantly listening to the market,
our business partners and our end customers
to understand their pain in their daily
engagement of their business and their jobs.
We strive to resolve their challenges through
better products and solutions.
BCA: Is the increase in live production
requirements changing the sector in any
way?
LO: With the increase in IP adoption within
the industry, broadcasters are able to get live
productions out to viewers with more efficient
use of resources. However, this drives the
demand of bandwidth, which affects the rate
and quality of data transfer. Likewise, with
the market demanding more live production,
broadcasters need to transform their
analogue infrastructure to IP in order to
maintain competitiveness within
the industry.
BCA:
Why
should
delegates visit your stand at
BroadcastAsia?
LO:
We
understand
broadcasters' challenges of real
estate scarcity within their production

The ALIF100T is a
USB-powered KVM transmitter

area; be it within the studio or an OB van. We
have recently launched ADDERLink Infinity
100T (ALIF100T) to address this demand.
The ALIF100T is the world's smallest IPbased, USB powered KVM transmitter that
can be plugged into any computer directly.
The size of the transmitter is about the size
of a deck of playing cards and there is no
need for a cumbersome power adapter to be
attached to it, since it is USB powered.
www.adder.com

ALIF100T can be plugged
into the back of any computer
http://www.kvm-switches-online.com/alif100t-dp.html http://www.adder.com http://www.adder.com http://www.kvm-switches-online.com/alif100t-dp.html http://www.adder.com http://exhibitors.ubmasia.com/ConnecTechAsia2018/en-US/exhibitor/141684/adder http://www.adder.com
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