BCA Show Preview - 120

120

SUNTEC SINGAPORE

MARINA BAY SANDS * SUNTEC SINGAPORE

A part of

SHOW PREVIEW | 26-28 June 2018

SUMMIT HIGHLIGHTS & DAILY PLANNER - DAY 3
has happened in many parts of the world. Now, with HD and UHD being specified as
well, the question is what will be the future roadmap for broadcast media technology.
The presentation will answer this question from a DVB perspective.
Peter Siebert, Executive Director, DVB Project Office

BROADCASTMEDIA COMMERCIAL TRACK (C3)
DAY 3, THURSDAY, 28 JUNE 2018 Location: Suntec Singapore
9.00am

Chairman's Welcome Address

9.00am

Realise the Value of your Media Data Capital
As broadcasting mediums continue to evolve and we engage viewers with rich media
content across a range of platforms and delivery methods, we can also generate and
retain valuable information about the usage of that content. Airline loyalty programs
generate more profit than the airline operations. So too we can learn how leveraging
the information generated during the consumption of media content can lead to
highly valuable Data Capital. This session will investigate the tools used by media
companies to improve user experience and enable broadcasters to succeed with
digital transformation.
Charles Sevior, Chief Technology Officer, Unstructured Data Solutions, Dell EMC

9.30am

Harnessing Viewer's Data To Minimise Churn and Grow Content
To gain insights on the viewership patterns and turn them into market segments that
can be targeted with ads to drive revenues. How do you find customers at high risk
for churn? How do you apply viewership forecasts to gain additional insights for
programming negotiations?
David Ross, Head of Revenue & Payments, SKY TV

9.30am

A (Not So) Brief History Of UHDTV
To many it feels like the launch of Ultra HD has been going on for some years now
and there is no light at the end of the tunnel yet. Year after year CE manufacturers have
hurried ahead with ever new features providing more, better and faster pixels, always
leaving content providers with the challenge of catching up with respective substance
while standards bodies were still struggling to clinch the necessary paperwork.
The high speed of the innovation cycle and the lack of synchronisation between
the market actors involved have created various problems, many resulting in
interoperability issue for the consumer. The German TV Platform together with
the Digital Television Group (DTG) in the UK has tried to address at least some of
these complications by organizing bi-annual UHD Plugfests in Europe since 2014.
The session will address some of the lessons learned from those events while also
providing a high-level retrospect of the ongoing UHDTV launch to date.
Stephan Heimbecher, Chairman WG Ultra HD & Board Member, German TV Platform

10.00am

State of the Art TV Experiences
HDR video and immersive audio technologies from the cinema, are now coming to
for the home. This session touches on how these next generation technologies enable
powerful new personalized TV experiences, provide amazing realism that you'll see,
hear, and feel like never before.
Jason Power, Senior Director, Commercial Partnerships and Standards,
Dolby Laboratories

10.30am

Traversing the brave new world of UHD and HDR - Considerations and Challenges for
Content Creators and Distributors
*	
Brief	historical	explanation	of	the	many	variants	and	flavours	of	UHD	and	HDR:		
Video technology, Colour Management, Colour Metadata, HDR systems
*	
Market	data	on	worldwide	adoption	of	HDR	and	UHD,	as	well	as	projected		
future implementation.
*	
Workflow	considerations	for	implementing	HDR	and	UHD,	from	acquisition,		
storage, editing, playout, encoding and multiplexing, mastering and distribution.
This would also include the considerations for multiple HDR-SDR versioning
and outputs for archival and consumption
*	
Relevant	comparisons	between	HD	SDR	and	UHD	HDR	workflows	and			
technology
*	
Customer-centric	considerations	and	potential	obstacles	that	would	need	to	be		
addressed
Yew-Jin Cheong, Director, Broadcast & Media, Asia Pacific, Rohde & Schwarz

Big Data And Real-Time Analytics

10.00am

Panel Discussion: Making Data and Real-Time Analytics Work For You
Big data is everywhere, but very few organisations are maximising its value in terms
of managing the customer journey and maximising sales. How do broadcasters use
data and real-time analytics to further maximise content and customer experience.
Panellists:
Mona Weng, Global Lead - Broadcast, Waze
David Ross, Head of Revenue & Payments, SKY TV
Moderator: Rob van den Dam, Global Telecommunications, Media and Entertainment
Industry Leader, IBM Institute for Business Value

10.30am

Morning Coffee Break

11.00am

Rise of the "Managed" OTT STB: Battle For Home Entertainment Intensifies
While Mobile devices have become prominent video streaming devices among users
globally, the big screen has not lost its appeal. At the same time, growing popularity
of ISD (Illicit Streaming Devices) highlight the need to address the menace of piracy
and also point to massive demand for such streaming devices among users. With
increasing sales of retail OTT STBs such as Amazon Fire TV, Apple TV, Roku etc.,
Pay-TV and Telecom Operators are taking notice and looking at offering these STBs
platforms to the users in their markets bringing the innovation of OTT and maintaining
control and flexibility at the same time.
Panellists:
Dr. Randolph Nikutta, Research & Innovation - T-Labs, Deutsche Telekom AG
Mark Seidenfeld, Head of Android TV Business Development, APAC, Google
Simon Trudelle, Senior Director Product Marketing, Nagra
Moderator:
Sushant Sharma, Head of Consulting Services, APAC, Accedo

	
	
	

New Revenue Opportunities

11.30am

Generating New Revenue Streams from Set-top Boxes
Leveraging contextual and return path data to create greater value and ultimately
drive revenue. Enhancing insights over customer life stages; viewers' habits and
purchasing behaviours.

12.00pm

Google Android TV: New ecosystem
How can an Android TV provide opportunities - and threats - for your business? Is
Android Open Source Project (AOSP) a better choice? Together we can dive into the
strategic and the practical implications of each and their technological roadmaps.
Mark Seidenfeld, Head of Android TV Business Development, APAC, Google

12.30pm

Networking Lunch and Exhibition Viewing

BROADCASTMEDIA TECHNOLOGY TRACK (T3)
DAY 3, THURSDAY, 28 JUNE 2018 Location: Room 304, Level 3, Suntec Singapore
9.00am

Chairman's Welcome Address
Dr. Amal Punchihewa, Consultant & Trainer in ICT and Broadcast Technologies,
ADP Consultancy

4K/ UHD Technology and Beyond
9.00am

Standards and the Future of Broadcast Media Delivery
Over the last 25 years organisations like DVB or ATSC have provided the necessary
specification for the transition from analogue to digital TV. Analogue Switch Off (ASO)

* Programme is correct as at press time. The Organiser reserves the right to amend the programme as deemed necessary without prior notice

	
	

11.00am

Morning Coffee Break

11.30am

Fielding AI Solutions in the Media Supply Chain
This session will cover a thorough overview of the technology landscape and state of
research in the field of AI, Machine Learning, neuronal networks and cloud computing;
the architecture and data model required to apply these new technologies to the
production and management of professional media; the expected value for media
operations and media business; a selection of first implementations & tests by leading
broadcasters and media organizations; some risks and best practices to take into
account when planning to use AI for media.
Arnaud Elnecave, Vice President - Marketing, Dalet Digital Media Systems

12.00pm

Voice search is going to be the new normal - find out why viewers are talking
about content
From powering the latest conversational voice and predictive recommendations
systems to helping advertisers find their customers and programmers/content owners
find their lapsed viewers, data is the underlying fuel for this revolution in viewing. Delve
into the real data behind the introduction of advanced machine learning and AI in the
media sector.
Charles Dawes, International Marketing Senior Director, TiVo

12:30pm

Social Media Analysis using Deep Learning Technology
Social media is an important news source for reporters. Eye-witnesses can take
photos and videos of what they observe and post them online. The posted content is
important primary information that is sought after by reporters. Posts on social media
are often written in colloquial style and include a lot of slang, abbreviations, and emoji.
These aspects make searching by traditional query-based retrieval difficult. NHK has
been developing an important information extraction system to automatically parse
social media. Our system analyses the text of social media in real time using deep
learning technology. The system classifies information into news categories.
Taro Miyazaki, Researcher, Science and Technology Research Laboratories,
NHK (Japan Broadcasting Corporation)

The Light of Artificial Intelligence



Table of Contents for the Digital Edition of BCA Show Preview

BCA Show Preview - Intro
BCA Show Preview - Cover1
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http://europe.nxtbook.com/nxteu/lesommet/BCA-DAY3
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http://europe.nxtbook.com/nxteu/lesommet/BCA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/BROADCASTASIAPREVIEW
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