BCA Show Preview - 12

SUNTEC SINGAPORE

SHOW PREVIEW | 26-28 June 2018

MARINA BAY SANDS * SUNTEC SINGAPORE

A part of

Cobalt to Exhibit New Products

Cobalt Digital, exhibiting with Elevate Broadcast on booth 6H3-01,
will demonstrate its latest products at BroadcastAsia 2018...

obalt will demonstrate the award-winning
9904-UDX-4K-12G UHD 12G/3G/HD/SDSDI up/down/cross-converter, which is now
shipping. The 9904-UDX-4K is Cobalt's latest
generation of advanced image and audio
processors for the openGear® platform. The
base card provides quad 3G-SDI and 12G-SDI
I/O with SDI muxing and demuxing and up/
down/cross-conversion. Options include
RGB colour correction and SDR-to-HDR upmapping via Technicolor's HDR Intelligent
Tone Management (ITM) processing.
Also on display will be Cobalt's new
9971-MV18-4K
series
of
openGear
multiviewers, supporting the latest signal
types with a high-density

MV18 supports
the latest signal types

modular design that can be expanded as
required. The MV18 is equipped with 18 4K
12G-SDI auto-detect inputs, which can be
scaled as needed across a full 3840 x 2160
UHD raster output.
The new, award-winning OG-PC is an x86
computer on an openGear card. Representing
a unique approach to terminal-gear system
design, the OG-PC takes full advantage of
the redundant power and cooling features of
the openGear frame. Its modular form factor
saves on rack space by replacing bulky 1-RU
PCs.
Cobalt's
9902-UDX-DSP-CI
Channel
Integrator, a 3G/HD/SD-SDI/CVBS up/
down/cross-converter, provides the signalconversion and processing tool set required
to conform input analogue and digital
audio and video signals and their
associated metadata to meet contentand
channel-delivery
requirements. Enhanced
video
processing
includes
broadcastquality up/down/cross-

conversion with noise reduction
and detail enhancement. Standards
conversion between 50 hertz
and 59.94/60 hertz-based video
standards makes the 9902-UDXDSP-CI perfect for rentals and
international signal aggregators and
distributors in the OTA, cable, DBS, and OTT
markets. Channel Integrator audio features
include analogue and AES audio embedding
and de-embedding with multiple mixers and
per-channel delay. It also boasts Optional
Linear Acoustic upmixing, Dolby decoding
and encoding (E, AC-3, E-AC-3), and Dolby
Real-Time Loudness Levelling (RTLL).
At BroadcastAsia 2018, Cobalt will exhibit
its new system that combines frameaccurate SCTE 104 trigger (FAST) insertion
with enhanced HLS SCTE 35 streaming
on a single platform. Built for the openGear

FAST-STREAM OTT will feature at BroadcastAsia 2018

The 9904-UDX-4K for
the openGear platform

terminal gear platform, the FAST-Stream
system provides baseband SDI signals and
HTTP Live Streaming (HLS) streams with
frame-accurate boundary points, complete
with the SCTE 35 metadata contained in
the associated manifest file. Applications
range from URL address insertion for
targeted ad replacement to embedded
DRM for distributing protected content. The
FAST-STREAM OTT system interfaces with
automation and uses timestamps to insert
metadata frame accurately into baseband SDI
before encoding the stream in high-quality
H.264 for meeting sophisticated
digital
program
insertion
(DPI) delivery requirements in
real-time.
www.cobaltdigital.com

Mediacorp Enables Advertisers
to Optimise Budget Spends
Mediacorp, Singapore's media company with a range of media platforms, has introduced a new way
of optimising video buys based on blended cost-per-viewer (CPV) across screens...

he blended CPV model provides optimal
reach at the most cost-effective rate
across Mediacorp's TV channels and overthe-top platform, Toggle. The solution was
developed in close partnership with Mindshare
and Unilever.
With audiences consuming more content
across multiple screens, advertisers often
struggle to achieve efficient buys across
screens due to different measurement
methodologies across digital and TV.
Mediacorp has taken a huge step towards
unifying linear and non-linear media buying by
leveraging its wealth of media data points.
By owning all free-to-air TV channels and
video-on-demand platform, Toggle, media
budgets can be better deployed across video
screens with the goal of improving reach
at a better CPV. Campaign results using the
blended CPV model have therefore exceeded

expectations with key clients,
notably Unilever's first campaign
in the FMCG sector.
Melissa Tang, Managing Director
of Mindshare Singapore, says:
"Consumers are multi-screening,
so the industry needs to adapt its
approach to TV and digital video
planning. Mindshare is delighted
to be the first to collaborate
with Mediacorp in developing
a new model that is reflective
of how people in Singapore are
experiencing media today."
Jennifer Chase, Vice President, Digital
Sales of Mediacorp, says: "The key benefit of
blended CPV is that we can offer advertisers
a screen-agnostic media buying solution that
will reach audiences in a premium long-form
environment regardless of the device they

partners in improving the
efficiency and effectiveness
in reaching more consumers.
While TV remains a credible
source of advertising, we
need to adapt our multi-video
solution to meet the changing
consumer
habits.
With
Singapore being a multi-screen
market, we believe multi-video
solution will help us in creating
a meaningful relationship with
Mediacorp's over-the-top platform, Toggle our consumers."
prefer. This data-driven approach maximises
The blended CPV buying approach paves
target audience reach at the most costthe way for advertisers across many other
effective rate."
sectors to run more efficient campaigns that
Javed
Jafri,
Channel
truly mirror their audience's cross-media
Communication
Manager
of
habits.
Unilever, says: "We are
www.mediacorp.sg
Javed Jafri
constantly
looking
for

http://www.cobaltdigital.com https://www.cobaltdigital.com/products/4692/9904-udx-4k https://www.cobaltdigital.com/products/4765/9971-mv18-4k https://www.cobaltdigital.com/products/4065/scte104-fast http://www.cobaltdigital.com http://www.mediacorp.sg https://www.toggle.sg/en/ http://www.mediacorp.sg

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