BCA Show Preview - 112

112

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SHOW PREVIEW | 26-28 June 2018

New Direction for Media Asset
Management Systems
Countless IT directors and video production specialists within the media
and entertainment space continue to look for the right MAM software...

T

his MAM software needs to manage their
media through the ingest, production,
review and approve, delivery and archive
stages of their day-to-day operations. Efforts
to meet the requirements for each process
can be frustrating, to say the least. Defining
the needs for each stage or department is
the easy part. Matching up those needs with
the functions of an affordable MAM is difficult
and time-consuming. Through test runs and
short-term trials, most find a good fit for their
production and executive management teams
with limited workflow adjustments.
Over the years, MAM software has improved
to a point where customers are now able to
manage project tasks, productions, review
and approve, and distribution processes in
a fully automated manner. Included in some
MAMs are workflow engine GUIs that allow
administrators to build automated steps for
users to process media, which saves time and
reduces operating costs.

have become the control centre for all
management and delivery of media to web,
mobile and broadcast platforms. From a
laptop, users can manage weekly broadcast
schedules for media based on geographic
territories and viewing markets. Automated
workflows can package the correct audio
tracks, subtitles and graphics for individual
markets and deliver finished media to any
distribution hub. Through vendor partnerships,
most MAM systems can manage the entire
process in the most efficient and costeffective manner.

Artificial Intelligence

Video on Demand

Over the next six to 12 months, AI
technology will become a standard in tagging
of media with limited manual intervention.
These local and web-based AI services
apply rich metadata to assets in an accurate
and cost-effective manner for those on a
limited budget. This will reduce or eliminate
costly and time-consuming metadata
tagging through manual review and typing of
information. AI technology provides Speechto-Text, facial and object recognition, along
with key word metadata, all of which is
searchable. Imagine recording an important
lecture and search for what was said in a
matter of minutes.
In addition to AI technology, MAM systems

Media viewing platforms are changing
significantly in the media and entertainment
space. Most episodic shows are streamed
using VOD methods on the viewer's terms
versus the traditional cable and satellite
delivery platforms. Other than live sports,
viewers watch what they want, when they
want and most likely on a portable or
streaming device.
Platforms like Netflix and Hulu provide the
financial backing to produce original shows
and movies, which gives viewers many
options when it comes to content. New
viewing habits and streaming platforms have
opened the door for smaller budget content
producers to attach themselves to streaming

Manage media production/distribution with eMAM

A complete workflow system from Empress

devices such as Apple TV, Roku and Fire TV to
offer their content to targeted markets. Custom
streaming broadcast channels, like Katapy.
com, can be managed by MAM systems,
allowing content to be viewed on high-quality
playback devices at an affordable cost for the
producer and the viewer. With these custom
channels, content producers can move away
from the YouTube mass distribution model and
move over to a custom streaming broadcast
channel where they control the message. No
matter the content or the market, small to
mid-level production houses can produce and
deliver high quality content anywhere around
the world. To help cover the production costs,
custom streaming channels can produce
revenue through ad and subscription-based
models.

Meeting Customer Needs
In building a MAM platform, the challenge
has always been how do MAM developers
meet the needs of their customer base when
that market is so wide-ranging? Empress
has developed a powerful and flexible MAM
platform that manages content, production
and delivery of media anywhere and to
any viewing platform. eMAM software has
a small entry level price point for small to
mid-level producers of content. eMAM can
grow as needed, starting with a small on-

premise system to manage local content to
a full enterprise system to manage media in
multiple locations around the globe. Through
a flexible platform design, users can manage
media in London, Los Angeles and Singapore
and give users full search capabilities and
accessibility to the media. With complete
management and media distribution
capabilities, eMAM can be the central
processing centre to manage production and
distribution of media to any playout device.
One additional challenge has been
integrating third-party systems with a MAM
to create a complete solution that would
satisfy most media-driven markets. eMAM
API allows integration with most third-party
applications with similar open platforms.
With the help of the Empress development
team and system integrators, Empress clients
have been able to integrate the required
applications and workflows necessary
to meet the needs of today's operational
requirements.
Markets vary for the eMAM platform, from
corporate and educational institutions to
full broadcast production and distribution
companies. Being an affordability platform,
eMAM allows small to mid-level media
producing companies to manage, produce
and deliver their content on a small budget.
The eMAM online system allows users to rent
the MAM platform for a small monthly fee.
As the company and its content grow, many
customers move to a purchased license
model. This does not limit them from growing
further, as additional components can be
added to the eMAM system when needed.
In conclusion, review your needs, draw
up your daily processes and match them up
with a MAM platform that fits your budget.
Be cautious of MAM companies that want to
build from scratch a customised platform.
They can be too costly and time-consuming.
Test the waters with a proof of concept
system or just rent before you buy. You and
your financial team will be glad you did.
www.empressmam.com

AI tech will become a standard in tagging of media
http://www.empressmam.com/ http://www.empressmam.com http://www.empressmam.com/videos.aspx?MainCategoryId=5185 http://www.empressmam.com/eMAM_Enterprise.aspx
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