BCA Show Preview - 102

102

SUNTEC SINGAPORE

A part of

SHOW PREVIEW | 26-28 June 2018

MARINA BAY SANDS * SUNTEC SINGAPORE

Hyper-Personalisation
at ConnecTechAsia
Wherever you look, people are talking about
personalisation, says Adam Nightingale, SVP
International, Accedo...

W

hether that is tailored selection of video
content or shopping recommendations
on Google, it all amounts to the same thing:
consumers want to be shown things that are
relevant to their interests.
In line with this trend, video services are
gradually putting more and more effort
into personalising the video experience in
various ways, with targeted ads and relevant
content suggestions. Personalising the user
experience itself on several levels will make
for a much more engaged consumer leading
to increased video consumption.
At NAB, we announced not one, but three,
showstopper concepts that hyper-personalise
the video experience. At ConnecTechAsia,
we will once again be demonstrating these
concepts and showing just what is possible
when it comes to personalising the user
experience.

The Power of Augmented Reality
Augmented Reality (AR) allows the user to
view the real world augmented by additional
computer-generated information, such as
video, audio, or text. It can deliver a truly
personalised experience for the consumer,
because with an AR app, the user is in
control of the additional information they
wish to view. With decent analytics, the
experience can also be configured to present
the sort of information that a consumer is
most likely to want first.
Over the coming months, I believe there will
be growing interest for AR, partly because
devices are becoming more affordable for
consumer applications. At Accedo, we
believe that sports will be a particularly
interesting use case. The ability to overlay
player or team stats, or even to move around
a virtual field starts to introduce the potential
for a far more immersive and compelling
experience. It could even be used on location
by spectators to deliver extra information.
At BroadcastAsia 2018, we will be
demonstrating our live sports AR prototype.
It has been designed in particular for long
distance sports, such as marathons, rally, or
bicycle races. The intention is to deliver the
TV viewer a more personalised and engaging
second-screen experience with a "bird's-eye
view" of a large physical area. It places an

interactive overview with real-time updates in
the viewer's physical space through a tablet
or mobile phone.

Triggering Emotions with AI
There are a few observations we can make
when it comes to generating appealing
artwork to promote particular videos.
For example, according to research done
by Netflix, images that have expressive
facial emotion that conveys the tone of the
title, do particularly well in making people
watch videos. Using visible, recognisable
characters results in more engagement,
especially if you include the villains.
Also, images containing more than three
characters are less engaging.
However, despite those observations, it is
also true that tastes vary greatly and what
might make one person watch something
could just as easily make another person
avoid it, even if the content itself may be
appealing to both.
We have defined an innovation programme
for 2018, where we are continuing to
investigate, together with our customers,
specific technologies and use cases with the
aim of defining future media solutions. One of
the topics we are actively evaluating is how
AI can help increase user engagement.
To that end, we have been collaborating
with Amazon Web Services (AWS) https://
aws.amazon.com/ to develop a prototype
based on our respective cloud products.
By combining the deep learning-based
image and video capabilities of Amazon

Users can build and
manage a customised
video experience

Rekognition™
https://aws.amazon.com/
rekognition/ with our video experience
platform, Accedo One™, https://www.
accedo.tv/one/ our Content Management
Solution, Accedo Publish™, https://www.
accedo.tv/publish/ and our A/B testing
platform, Accedo Optimize™, https://www.
accedo.tv/optimize/ we can dynamically
create, test, and adapt artwork, based on a
number of different criteria.
Each piece of content will have pre-defined
engagement tags, such as with emotional
triggers or high-profile cast members. We
can then automatically render multiple
content thumbnails to match the pre-defined
tags. Thanks to Accedo Optimize, we can
determine the level of engagement amongst
consumer profiles, and how that changes
depending on the different artwork used. This
can then be adapted so that the best choice
of artwork is used for each user group.

Putting Down the Remote: TV
Through Google and Alexa
The remote control has always been a
limiting factor for the development of future

video technology. In an era where the TV
can do so much more, we are still limited by
a simple remote control with a few buttons
that translate to simple commands. Video
providers have experimented with other
methods, and we have developed a number
of companion apps that can act as much
more intuitive remote controls. Using home
assistant devices such as Google Home
takes that a step further, enabling a much
smarter control for your video experience.
Voice control not only increases access,
but also ease-of-use. It can give consumers
easy access to all content across a wide
content library. That is because navigational
structures and hierarchies that constrained
users to counting clicks to content access
become irrelevant with voice controls.
Spoken interaction means users can jump
immediately to any point they choose,
without having to use a myriad sequence of
buttons.
That is why we have been developing
technology that can connect voice assistant
devices, such as Google Home and Amazon
Alexa, to any of our video applications on
any given platform. We are pretty excited
about the opportunities that presents for our
customers, and the viewers. Check out our
blog posts at https://www.accedo.tv/puttingremote-tv-google-home-alexa/
to learn
more.

Hyper-Personalisation at
ConnecTechAsia

Accedo's live sports
AR prototype will be
demonstrated

All of these developments will be
demonstrated on our stand (#4B2-01) at
ConnecTechAsia, along with the rest of our
product line-up and some recent customer
video services. For more information or to
book a meeting, please visit our website.
www.accedo.tv
https://www.accedo.tv/one/ https://aws.amazon.com/rekognition https://aws.amazon.com/rekognition http://www.accedo.tv/one/ http://www.accedo.tv/one/ http://www.accedo.tv/publish/ http://www.accedo.tv/publish/ http://www.accedo.tv/optimize/ http://www.accedo.tv/optimize/ http://aws.amazon.com/ http://aws.amazon.com/ https://www.accedo.tv/designing-augmented-reality-part-2/ https://www.accedo.tv/putting-remote-tv-google-home-alexa https://www.accedo.tv/putting-remote-tv-google-home-alexa http://www.accedo.tv
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